Helena High School Business Department
Marketing Course Syllabus
Mr. Hollow
jhollow@helenaschools.org
406-324-2298
Marketing is a process composed of activities designed to create exchanges that satisfy individual
and organizational objectives. This introductory marketing course is designed to help deliver a
good or service to users/consumers, change behaviors, or influence ideas. Career opportunities in
marketing can be found in all types and sizes of business. In the 21st century, economic survival in
nearly any business setting or profession will depend on the ability to understand and execute
business skills such as marketing.
OBJECTIVES:
A. Communications
1. Demonstrate the ability to key in on effective listening skills and get the most out of
spoken word.
2. Recognize and perform effective speaking skills in business for both prepared and
impromptu speeches.
3. Interpret forms of non-verbal communication to understand what people may be saying
without speaking.
B. Technology
1. Understand basic computer file management and security.
2. Identify terms and conditions of the HSD Technology Use Agreement and Technology
Network and Equipment Access and Use.
3. Create effective PowerPoint presentations.
4. Design layout designs including brochures and business cards using Microsoft
Publisher.
C. Virtual Business
1.
2.
3.
4.
5.
Identify sports marketing strategies.
Understand the importance of a target market.
The distribution process of professional sports.
The financial impact of a big league team.
Other marketing and management strategies.
D. The Marketing Process
1.
2.
3.
4.
Explain and demonstrate what marketing is.
Explain how our economic system works.
Determine how products are distributed through various business channels.
Identify specific target markets and determine their demographics, geographics,
psychographics and the product benefits.
5. Incorporate product, price, place, promotion and people into your business plan.
E. Sportainment
1. Examine and review basic principals of marketing, including demographics and the
marketing mix, with special emphasis on sports and entertainment marketing.
2. Examine the history and background of sports and entertainment marketing and the
legal issues and the business risk.
3. Focus on the similarities between marketing sports and entertainment products to
everyday general products and services.
4. Discuss the differences that can help marketers successfully target the consumer.
5. Create a plan and PowerPoint presentation on a sports or entertainment venue of
choice.
F. Advertising
1. Explain what is meant by advertising and the purposes it serves.
2. Identify the media used in advertising.
3. Create print, radio, and television commercials directed toward pre-determined target
audience.
UNITS OF STUDY:
A. Communication
a.
b.
c.
d.
Listening Communication
Non-Verbal Communication
Formal Public Speaking
Informal Public Speaking
B. Technology
a.
b.
c.
d.
e.
File Maintenance
Computer Use Agreements
Internet Safety
Microsoft PowerPoint
Microsoft Publisher
C. Virtual Business – Sports and Entertainment Franchising
a.
b.
c.
d.
e.
f.
g.
Promotion
Ticker Pricing
Stadium Locations
Operations
Staffing
Sponsorship
Licensing
D. The Marketing Process
a.
b.
c.
d.
e.
The Concept
Functions of Marketing
Methods of Distribution
Target Markets
Marketing Mix
E. Sportainment
a.
b.
c.
d.
Product/Service Management
Pricing
Placing/Distribution
Promotion
F. Advertising
a. What advertising is and its Impact on Buying Decisions
b. Media
1. Print
2. Radio
3. Television
Expectations:
Be a graduate!
Grading will be based on total points from quizzes, tests, daily participation, classwork,
homework, and projects. Grading scale is 90-100%=A, 80-89%=B, 70-79%=C, 60-69%=D, and
below 60%=F. Obtain 21 credits in High School to earn you diploma and to open the door for
further education and great adventures.
Be Involved!
Be an active participant in class. Join a club and/or activity at Helena High. Volunteer in your
community.
Be respectful!
Be a positive person in class by being enthusiastic, curious, and kind. Be in your seat when the
bell rings. Three tardies result in lunch detention. Cheating and/or plagiarism will not be
tolerated on any assignment. Hats and over-revealing apparel are not acceptable. Use electronic
devices appropriately.
Be responsible!
Do your best and have fun learning. Each day bring paper, class material, and a writing utensil.
Student’s Signature X_______________________________
Parent’s Signature X_______________________________
Parent’s e-mail address X_____________________________