LESSON PLAN: Day 2
Subject:
Chapter 1, Section 1 Marketing is All Around Us
Text:
Marketing Essentials Pg. 1 - 8
Unit:
The World of Marketing
Unit Objective: TLW be able to:
 Describe the scope of marketing
 Explain the economic value and benefits of marketing
 Discuss the reason for studying marketing
 Discuss the importance of marketing careers to the U.S. economy
 Describe current employment trends
 State the marketing concept
 Explain the marketing mix
 Define what constitutes a market as well as how to identify one
 Identify key methods used to reach potential customers, including
developing a customer profile, target marketing, and marketing
segmentation
 Identify demographics, geographic, and psychographic trends in the U.S.
consumer market
State Standards:
Time:
1 (50 min.) standard Schedule Class Period
I.
Media and Material
A. Textbook: Marketing Essentials by Farese, Kimbrell, and Woloszyk
B. PowerPoint Projector
C. PowerPoint on JumpDrive and Email
D. Whiteboard
E. Dry Erase Marker
F. Jig Saw Worksheets
G. Group Marketing Examples
II.
Classroom Arrangement
Students are arranged at individual desk in three rows with a white board at the front of
the room along with the main teacher desk and presentation center which includes a DVD,
projector and Elmo.
III.
Objectives of the Lesson
By the end of the lesson TLW be able to:
1. Define marketing
2. List and describe the seven functions of marketing
IV.
Set
During Christmas 2006, the XBOX 360 was introduced. Before the company started
selling the XBOX in stores what decisions had to be made? (Possible answer price,
Where to sell it, how many to make, new features) Many of these are the functions of
marketing which is what we are going lean today.
LESSON PLAN: Day 2
Subject: Chapter 1, Section 1 Marketing is All Around Us
V. Instruction (Teacher Talk)
A. Presentation of Information
1. Teaching Strategies
a. Group discussion via jig saw exercise
Page #2
2. Technology Support
a. PowerPoint Slide #1 – State Objectives
b. PowerPoint Slide #2 & 6 – Jig Saw Exercise
 Task Division. Divide the marketing lifecycle topic into seven
categories: (a) distribution, (b) financing, (c) marketing
information management, (d) pricing, (e) product, (f)
promotion, and (g) selling.
 Home Groups. Divide the class into four groups of seven
members each. If the last group is 5, then two members will
take on two of the categories. If the last table is less than 5
members, they will shadow another group.

Expert Group Meeting. Students with the same function of
marketing meet to learn about their topic and discuss ways to
teach it to others.

Reassemble as Home Groups. Each expert teaches his/her
technique for 3 minutes.

Home Group Problem Solving. After the experts teach in the
home group, the teacher will use PowerPoint to show various
situations on the screen and ask various students from various
groups which function is being described.
Examples:
 Advertising a school band (promotion)
 Selling magazines for school (selling)
 Setting the price for an hour of babysitting (pricing)
 Buying flour for a bake sale (purchasing)
c. PowerPoint Slide #4 through 10 – Review the 7 Functions of Marketing
 Marketing is distribution – the process of deciding where to
sell your product
 Marketing is financing – obtaining money to start and operate a
business
 Marketing is marketing information management – using
market information so that you can make sound business
decisions
 Marketing is pricing – deciding the selling price for the good or
service
LESSON PLAN: Day 2
Page #3
Subject: Chapter 1, Section 1 Marketing is All Around Us
 Marketing is product and service management – the process
of researching, obtaining, maintaining and improving a product
in response to market opportunity
 Marketing is promotion – the process of communicating with
buyers to either inform, persuade or remind the people about a
product
 Marketing is selling – providing a good or service to the
customer
B. Check for Understanding
1. Question/Answer
a. What is a good?
b. What is a service?
c. Marketing jig-saw exercise worksheet
C. Monitoring and Adjusting
1. Ensure students are taking notes and can see the visual instructional material.
2. Adjust the classroom activities to meet the student needs depending on the
involvement and comprehension of the material.
D. Guided / Supervised Practice
1. After the jig-saw exercise, the groups will be given examples of the 9 functions
of marketing and they will they will decide as a group which function is being
described.
VI.
Closure
A. What would happen to a company and its marketing efforts if the people in charge did
not have a thorough understanding of the marketing functions? Would their efforts be
successful?
VII.
Assessment: Mastery of Objectives
1. Question/Answer
2. Guided / Supervised Practice
3. Group Practice via Jig Saw Exercise
4. Review
VIII. Reflection: How would I change the lesson if I taught it again?