CÂMARA CURRICULAR DO CoPGr
DISCIPLINE PRESENTATION FORM
DISCIPLINE CODE: EAD-5952
DISCIPLINE NAME: Strategy and Innovation in Multinationals
PROGRAM/AREA: Administração/Administração Geral
AREA NUMBER: 12139
INICIAL VALIDITY (Year/Semester): 2015/01
NUMBER OF CREDITS: 08
Theoretical lessons: 4h
Pratical lessons, seminars and others: 1h Study hours: 3h
DURATION (IN WEEKS): 15 weeks
RESPONSIBLE PROFESSOR(S):
1.
Moacir de Miranda Oliveira Júnior – Professor – USP, Nº 1305012
2.
Roberto Sbragia – Professor – USP, Nº 2748043
REAL COSTS OF THE DISCILPLINE: R$
(Present, if appropriate, the planned budget for the exercise, in attached sheet)
PROGRAM
OBJECTIVES:
The objective of the discipline is to offer to the participants the theory and the conceptual
models that support the strategies and the formation of innovation in well suceeded
companies operating at multiple international markets. Companies that operate in multiple
international markets develop and implement strategies and management models that serve
the needs of each international market, apart from enjoying the advantages of the scale and
knowledge provided by its global performance. Specifically, the discipline aims delivering to
the participants:
a)
A critical comprehension of the main theories and models in
management in multinational corporations;
b)
An unerstanding regarding the process of inovation in
Corporations and the importance of its administration;
c)
The capacity of internalize and discuss the main approaches,
techniques related to the strategy and management of innovation in
corporations;
strategy and
multinational
conceptsand
multinational
d)
A stimulus and appropriate conditions to the development of studies, skills and
researches in this area;
e)
A critical ability to appreciate the applicability of the presented material in the
current situation of brazilian companies;
JUSTIFICATION:
The traditional internationalization of business vehicle is the multinational corporation.
The multinational company is the one that (1) has substantial direct investment in foreign
countries and (2) that is engaged in an active management of its international operations
(Bartlett and Ghoshal, 1995). This definition is aligned with the one given by the UN to define
multinational company like the one that (a) comprises entities in two or more countries, (b)
operates under a decision-making system that allows coherent policies and a common
strategy by one of more decision-making centers and (c) in which the entities are so related,
either by a relation of propriety or by another form, wherein one or more of them are capable
of exercising significative influence over the activities of the others, and in particular, share
knowledge, resources and responsibilities with others (UM, 1983).
CONTENT (MENUES):
Class
CONTENT
1st
Discipline presentation
2nd
Strategy in Multinational Corporations (CMNs): Fundamental Concepts
Case Study: Philips versus Matsushita: A New Century, A New Round
3rd
Innovation in Multinational Corporations (CMNs): Fundamental Concepts
4th
Strategies of CMNs to the Emerging Markets; Impact of Emerging Markets
Growth
5th
Emerging Global Players: Chinese Case
6th
Emerging Global Players: Brazilian Case
7th
Internationalization of Brazilian PMEs
8th
Knowledge and Knowledge Transfer in CMNs
9th
Knowledge and Knowledge Transfer in Brazilian CMNs
10th
Management of Innovation in Multinational Corporations
11th
Management of Innovation in Brazilian Multinational Corporations
12th
Open-Innovation e External Sources of Knowledge in CMNs
13th
Sustainability and Environmental Management in CMNs
14th
Institutional Context for Brazilian Multinational Companies
15th
Presentation of student’s works
BIBLIOGRAPHY:
LESSON BIBLIOGRAPHY
1st
Apresentação da Disciplina
2nd
OLIVEIRA JR., M.M.; BOEHE, D.M.; BORINI, F.M. Estratégia e Inovação em
Corporações Multinacionais. São Paulo: Saraiva, 2009. caps. 1, 2 e 3
Leitura Complementar:
BARTLETT, C.A E GHOSHAL, S. 1998. Managing Across Borders – The
Transnational Solution 2nd Edition. Boston: Harvard Business School Press.
Chap. 3 and 4 (pp. 38 – 81)
DOZ, Y.; SANTOS, J. E WILLIAMSON, P. (2001) From Global to Metanational –
How Companies Win in the Knowledge Economy. Boston: Harvard Business
School Press. Chapter 1 (pp. 1-28)
Estudo de Caso:
3rd
Philips versus Matsushita: A New Century, A New Round
OLIVEIRA JR., M.M.; BOEHE, D.M.; BORINI, F.M. Estratégia e Inovação em
Corporações Multinacionais. São Paulo: Saraiva, 2009. caps. 4, 5 e 6
Leitura Complementar:
4th
BIRKINSHAW, J. M., & MORRISON, A. (1995). Configurations of strategy and
structure in subsidiaries of multinational corporations. Journal of International
Business Studies, 26: 729-75
NOHRIA, N. AND GHOSHAL, S. (1997) The Differentiated Network: Organizing
Multinational Corporations for Value Creation. San Francisco: Jossey-Bass
Publishers. Chap. 1 e 2.
GIÃO, P.R.; OLIVEIRA JR., M.M. e VASCONCELLOS, E.P.G. Offshoring and Its
Strategic Effects in Value Chains. BAR - Brazilian Administration Review, 2008.
LONDON, J. AND HART, S. (2004) Reinventing Strategies for Emerging
Markets: Beyond The Transnational Model. Journal of International Business
Studies. Vol. 35.
WILSON, D. E PURUSHOTHAMAN (2003) Dreaming With BRICs: The Path to
2050. Global Economics Paper No. 99. Goldman Sachs
5th
6th
7th
8th
9th
10th
11th
ZENG, M.; Williamson. P.J. Dragons at your Door: How Chinese Cost innovation
is Disrupting Global Competition. Chapter 2- Cost Innovation. Harvard Business
School Press. (2007) pp. 57-88.
CHILD, J.; RODRIGUES, S.B. Padrões e motivos da internacionalização de
empresas chinesas. In Oliveira Jr., M.M. Multinacionais Brasileiras:
Internacionalização, Inovação e estratégia Global. Ed. Bookman, 2010.
Cyrino, A.B.; Oliveira Jr., M.M.; Barcellos, E.P. Evidências sobre a
Internacionalização de Empresas Brasileiras. In Oliveira Jr., M.M.
Multinacionais Brasileiras: Internacionalização, Inovação e estratégia Global.
Ed. Bookman, 2010.
ROCHA, A.; MELLO, R.C.; SILVA, J.P. Tendências da Internacionalização das
Empresas Brasileiras de Serviços. In Ransey, J.; Almeida, A. A Ascenção das
Multinacionais Brasileiras. Rio de Janeiro: Ed. Campus, 2010, PP 65 a 86.
BOEHE, D.M.; DE TONI, D. Alavancando Recursos para a Internacionalização
de Micro, Pequenas e Médias Empresas. In Oliveira Jr., M.M. Multinacionais
Brasileiras: Internacionalização, Inovação e Estratégia Global. Ed. Bookman,
2010.
ROCHA, A.; MELLO, R.C.; DIB, L.A.; MACULAN, A.M. Born Globals Brasileiras:
evidências empíricas do setor de software. In Oliveira Jr., M.M. Multinacionais
Brasileiras: Internacionalização, Inovação e Estratégia Global. Ed. Bookman,
2010.
KOGUT B. AND ZANDER U. Knowledge of the Firm and the Evolutionary Theory
of the Multinational Corporation. Journal of International Business Studies 24
(4): 625-645, 1993
Bresman, Henrik; Birkinshaw, Julian; Nobel, Robert Knowledge Transfer in
International Acquisitions. Journal of International Business Studies, Vol. 30,
1999
MAZZOLA, h.g, OLIVEIRA JR., m.M.; GIÃO, P.R. O Conhecimento
Compartilhado na Internacionalização de Serviços de Engenharia. In Oliveira
Jr., M.M. Multinacionais Brasileiras: Internacionalização, Inovação e Estratégia
Global. Ed. Bookman, 2010.
ferreira, g.f.; oliveira jr.; m.m.; gião, p.r. Estratégia e ferramentas para o
Compartilhamento de Melhores Práticas na Gerdau. In Oliveira Jr., M.M.
Multinacionais Brasileiras: Internacionalização, Inovação e Estratégia Global.
Ed. Bookman, 2010.
carrinho antonio, j.g; ribeiro, f.c.; oliveira jr.; m.m.; balceiro; r.b. Gestão do
Conhecimento em Negócios Internacionais: A Experiência da Petrobras. In
Oliveira Jr., M.M. Multinacionais Brasileiras: Internacionalização, Inovação e
Estratégia Global. Ed. Bookman, 2010.
Birkinshaw. JULIAN; HAMEL, GARY; MOL, M. Management Innovation. The
Academy of Management Review (AMR). Volume 33, Number 4 / 2008
ZEDTWITZ; GASSMANN. Market versus technology drive in R&D
internationalization: four different patterns of managing research and
development, Research Policy, Vol. 31, p. 569–588, 2002
STAL, E. Biodiversidade e inovação tecnológica na estratégia de
internacionalização da Natura. In Oliveira Jr., M.M. Multinacionais Brasileiras:
Internacionalização, Inovação e Estratégia Global. Ed. Bookman, 2010.
GALINA, S.V.R.; MOURA, P.G.D.S. A Internacionalização do desenvolvimento
de produtos em empresas multinacionais brasileiras. In Oliveira Jr., M.M.
Multinacionais Brasileiras: Internacionalização, Inovação e Estratégia Global.
12th
13th
14th
Ed. Bookman, 2010.
Chesbrough, H.. The era of open innovation. MIT Sloan Management Review, 44
(3), 35 – 43. 2003.
Chesbrough, H.. Why Companies Should Have Open Business Models. MIT
Sloan Management Review, Winter. 2007.
Estudo de Caso
BT Group: Bringing External Innovation Inside
PENG. M.P. Global Strategy. Thomson South-Westen Publishers. USA (2006).
Chapter 12 – Strategizing with Corporate SocialRresponsibility. . PP. 482-516.
Boehe, D.M.; Barin Cruz, L. Corporate Social Responsibility, Product
Differentiation Strategy and Export Performance. Journal of Business Ethics, v.
91, p. 325-346, 2010.
SENNES, R.; MENDES, Políticas Públicas e as Multinacionais Brasileiras. In
Ransey, J.; Almeida, A. A Ascenção das Multinacionais Brasileiras. Rio de
Janeiro: Ed. Campus, 2010, PP 157 a 174.
ALEM, A.C.; Cavalcanti, C.E. O BNDES e o apoio à Internacionalização de
Empresas Brasileiras: Algumas reflexões. IN Almeida. A. Internacionalização de
Empresas Brasileiras. , Ed. Campus, 2007, PP 259 a 282.
15th
Presentation of the works
a) Technical Journals for bibliographic research
1. Generics:
Academy of Management Review
Academy of Management Journal
California Management Review
Harvard Business Review
Long Range Planning
MIT Sloan Management Review
RAUSP- Revista de Administração
RAE- Revista de Administração de Empresas
RAC-Revista de Administração Contemporânea
Strategic Management Journal
2. Specifics:
International Journal of Innovation Management (*)
International Business Review
Journal of High Technology
Journal of International Business Studies
Journal of Product Innovation Management
Management International Review
Research-Technology Management
Research Policy
Revista Brasileira de Inovação
R&D Management
Science & Public Policy
Technology Management: Strategies and Applications (*)
Technological Forecasting & Social Change
Technovation (**)
b) Sites of interest
http://aib.msu.edu/ (Academy of International Business)
http://www.aib-lat.org/ (Academy of International Business – Latin American Chapter)
http://www.eiba-online.org/ (European International Business Academy)
www.iamot.org
www.iriinc.org
www.anpei.org
http://division.aomonline.org/im/ (International Management Division - Academy of
Management)
EVALUATION CRITERIA:
a). Frequency, interest and participation in class (10%);
b). Presentation of works and in-class exercises (40%);
c). Elaboration and presentation of the course work, in the EnANPAD format (50%).
OBSERVATIONS:
EDUCATIONAL RESOURCES: Multi media, data show, others.
FIELD WORK: The students, divided in small groups, will undertake the development of a
field work,whose themes are located in the suggested list below. The
Os alunos, em pequenos grupos, encarregar-se-ão do desenvolvimento de um trabalho de
campo, cujos temas encontram-se na lista sugestiva abaixo. The development methodology
of the work must obey the following basic outline:
DEFINITION OF THE SUBJECT/
PROBLEM/QUESTION
METHODOLOGICAL APPROACH
FIELD SURVEY
(REAL CASES or SURVEY)
BIBLIOGRAPHIC REVISION
COMPARISON
CONCLUSIONS AND
RECOMMENDATIONS
The theme of the work must be presented written (1 page) to the professor, for approval,
until the end of April. The themes, for the purpose of preparation of the work, must be alligned
to the objectives of the course and its programmed contente. The deadline for the delivery of
the work is July 4th, 2015.