Job Description
Job Title: Communications Specialist – Social Media
Submit Resume to: Recruiting@spe.org
SUMMARY
The Society of Petroleum Engineers (SPE) is a not-for-profit professional association whose
members are engaged in energy resources development and production. SPE serves more
than 143,000 members in 118 countries worldwide. SPE is a key resource for technical
knowledge related to the oil and gas exploration and production industry and provides services
through its publications, events, training courses, and online resources.
SPE is seeking an experienced digital and social communications specialist to further SPE’s
digital media footprint. This person would be responsible for executing digital media strategies
that support SPE’s strategic communications goals and branding efforts. The ideal candidate
will have experience in community management, social media marketing campaigns, and online
listening/monitoring.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be
assigned.
 Builds brand awareness through developing and executing SPE’s global social media
strategy
 Works in close partnership with web, communications, marketing, events, and
membership teams to help drive SPE’s overall communications strategy
 Leads organic content development, scheduling, targeting and distribution for worldwide
audience. This includes development of social media campaigns, contests, promotions,
and other incentives to keep online communities actively engaged
 Creates original social media content for the SPE and its initiatives/programs, including
infographics, lists, videos, quizzes, graphics, and other engaging media.
 Oversees SPE community management by managing online conversations, discussions,
messages, tweets, and other direct correspondence
 Educates and assists SPE members and staff about social media guidelines and best
practices. Helps convey the importance, operation, and successful participation of social
media on all business levels
 Works with SPE Public Relations Manager to monitor SPE online reputation
management as well as emerging trends, social media mentions, or other industryrelated topics of interest
 Conducts monthly tracking and measurement reports
 Implements new and emerging social media programs relevant to our audience and
goals as necessary
 Performs other duties as assigned
QUALIFICATION REQUIREMENTS
 Social Media: Strong background using Facebook, Twitter, LinkedIn, YouTube and
Instagram and the technical functions of each. Particularly adept at community
management for LinkedIn groups. Solid understanding of social media marketing
campaigns (ads, sponsored updates, paid posts) and audience targeting.
Job Description








Comfortable using online tools such as Hootsuite, Storify, and/or other social media
resources. Working knowledge of Google Analytics is preferred.
Digital Media: Ideal candidate will have background experience with graphic design,
video production and experience publishing / maintaining a blog
Marketing and Communications Management: Understands and applies marketing and
communications principles, and recommends creative approaches to meet project
objectives; has ability to manage projects from concept to production, including
overseeing schedules and budgets.
Writing skills: Superior interpersonal and written/verbal communication skills; writes
and oversees the creative development of online content for programs, events, and
general SPE promotion. Uses writing and editing skills for a variety of online
communications projects. Presents complex concepts or information in an interesting
and engaging writing style for multiple audiences
Time Management: Exceptional initiative & follow-through skills; manages priorities to
ensure on-time delivery of multiple projects with competing deadlines simultaneously.
Project Management: Ability to thrive in a cross-functional, team-based environment is
critical;
works with many different people in different departments and functions, local and
long distance; keeps projects on track; develop alternative plans in the event of
potential roadblocks.
Communication: Applies effective listening and communication skills and proactively
distribute information necessary to ensure understanding of projects, goals, or
actions. Effectively presents information and responds to questions from groups of
managers, clients, customers, and the general public.
Computer: Employs strong computer skills (email, Outlook calendar, Internet and
intranet environments, Microsoft Office Word, Excel and PowerPoint)
Other: Strong self-starter who thinks on his/her feet to solve problems. Ability to
recommend, and initiate work and projects with minimal direction; Excellent attention to
detail, time management skills, exceptional initiative and follow-through skills
EDUCATION and/or EXPERIENCE
Bachelor's degree in communications, journalism, advertising, public relations or related field.
Minimum of five years’ relevant communications experience. Oil and gas industry experience
helpful.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an
employee to successfully perform the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform the essential
functions.
While performing the duties of this job, the employee is regularly required to use hands to finger,
handle, or feel objects, tools, or controls and talk or hear. The employee frequently is required to
sit. The employee is occasionally required to stand; walk; reach with hands and arms; and
stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 20
Job Description
pounds. Specific vision abilities required by this job include close vision, distance vision, color
vision, peripheral vision, depth perception, and the ability to adjust focus.
ORGANIZATIONAL CULTURE
At SPE, we feel it is important to find employees who are a match for our culture. Employees
who reflect these values will find themselves more at ease and better able to thrive within our
environment.
 Accountability & Integrity
 Global Mindset
 Forward Thinking and Open to New Ideas
 Member Orientation
 Open Communications
 Safety Mindset
 Strive for Excellence
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee
encounters while performing the essential functions of this job. Reasonable accommodations
may be made to enable individuals with disabilities to perform the essential functions.
The workstation for this position will be in a cubicle and the noise level in the work environment
is usually quiet to moderate.
This job description is subject to change at any time.