Job Description
Job Title: Sales Manager, Print and Digital
Submit Resume to: Recruiting@spe.org
SUMMARY/JOB PURPOSE
Sales Manager will be responsible for North and South American sales with a specified territory, and
upon request, international sales activities associated with SPE print and digital advertising sales as
well as other SPE related products and offerings. The selling and sales process includes, but is not
limited to telephone, email, and face-to-face selling at SPE sponsored exhibitions and meetings, other
industry functions and proactive sales meetings with clients and prospects. Sales Manager will
manage the other print and digital sales representatives worldwide as well as assist senior
management in developing corporate sales and marketing strategies designed to increase revenue and
offer a more diverse product offering.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be
assigned.
 Sell print and digital advertising space for SPE publications and products.
 Manage print and digital sales representatives throughout various SPE offices.
 Schedule and hold regular sales meetings with reports.
 Develop sales goals and targets for each sales representative.
 Work, as necessary, with individual sales reps to insure they are trained in SPE policies and
procedures as they relate to ad sales and production.
 Establish and maintain a regular schedule of telephone contact with assigned accounts.
 Generate new leads and make cold phone calls to prospective customers.
 Sell to customers and prospects at SPE events, as assigned.
 Contact customers for program and digital advertising, event sponsorships, corporate
sponsorships, and other value-added services as assigned.
 Maintain an accurate history of contact with all customers and prospects utilizing the
company's contact management software.
 Insure sales reps are utilizing company’s contact management software and maintain accurate
notes and call reports.
 Handle incoming calls for advertising space sales and related products and services.
 Organize and execute mailings of all promotional materials to new prospects and existing
customers.
 Written communications with all customers/prospects pertaining to opportunities and
deadlines.
 Customer service relating to all advertisers and sponsors.
 Develop sales prospect lists, from missing advertisers, for sales reps to follow-up.
 Provide supervisor with regular reports on the sales progress toward monthly revenue goals
and sales by rep.
 Assist in the creation of new SPE marketing and promotional concepts (including the Media
Kits) for customers, as well as new product development for events.
 Develop and present new sales ideas and revenue generating ideas to management.
 Work with Production and Finance departments to insure that all sales orders are complete
and accurate.
 Maintain a professional appearance and demeanor consistent with SPE policy and standards.
 Ability to recruit and interview new employees as needed.
Job Description
SUPERVISORY RESPONSIBILITIES
This position will manage the print and digital advertising sales representatives in various SPE
offices.
JOB SPECIFICATIONS:
EDUCATION and/or EXPERIENCE
Bachelor’s degree and/or at least 5 years related experience in sales or marketing. Experience in
management is highly preferred.
QUALIFICATION REQUIREMENTS
To perform this job successfully, an individual must be able to perform each essential duty
satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability
required. Reasonable accommodations may be made to enable individuals with disabilities to perform
the essential functions.
 Must be knowledgeable of SPE publications and other offerings
 History of obtaining business through selling; demonstrated ability to meet and exceed sales
goals or quotas
 Ability to manage from different office locations while creating a vibrant team atmosphere
 Demonstrated understanding of product features and benefits as well as advertising sales
experience
 Ability to create, work in and maintain spreadsheets
 Ability to solve customer problems related to sales activities
 Knowledge of the Internet and SPE’s websites
 Demonstrated ability to work under limited supervision
 Highly motivated, team oriented player, personable
 Ability to travel up to 15% of the work period
 Experience operating a personal computer with Windows standard software
Other Qualifications and Competencies that are important to the success of SPE employees at this
level include:
 Building Collaborative Relationships
 Customer/Member Relations
 Developing Other
 Fiscal Management
 Fostering Teamwork
 Initiative
 Managing Performance
 Problem Solving
 Project Management
 Results Orientation
 Written and Oral Communications
LANGUAGE SKILLS
Ability to learn, analyze, and interpret general business periodicals, professional journals, technical
procedures, or governmental regulations. Ability to compose reports, business correspondence, and
online communications. Ability to effectively present information and respond to questions from
Job Description
groups of managers, clients, and customers.
MATHEMATICAL SKILLS
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions,
percentages, area, circumference, and volume. Ability to apply concepts of basic algebra.
Understanding of statistical concepts and their application in data analysis.
REASONING ABILITY
Ability to define problems, collect data, establish facts, and draw valid conclusions. Able to analyze
complex data sets to gain insight from them, then present findings effectively in graphical form to
allow ease of understanding.
ORGANIZATIONAL CULTURE
At SPE, we feel it is important to find employees who are a match for our culture. Employees who
reflect these values will find themselves more at ease and better able to thrive within our
environment.
 Accountability & Integrity
 Global Mindset
 Forward Thinking and Open to New Ideas
 Member Orientation
 Open Communications
 Safety Mindset
 Strive for Excellence
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to
successfully perform the essential functions of this job. Reasonable accommodations may be made
to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to operate, use or place
objects, tools, or controls and effectively communicate. The employee frequently is required to
remain stationary for periods of time. The employee may occasionally be required to move or reach to
high or low spaces. The employee must occasionally lift and/or move up to 25 pounds. During certain
events, the employee may be required to work extended days (10-14 hours) and maneuver distances
on the exhibit floor. May be required to detect, recognize and observe objects near and at a distance,
as well as perceive color and estimate depth.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee
encounters while performing the essential functions of this job. Reasonable accommodations may
be made to enable individuals with disabilities to perform the essential functions.
The workstation for this position will be in a cubicle and the noise level in the work environment is
usually quiet to moderate.