‫بسم هللا الرمحن الرحيم‬
Course Name: Strategic Management
Professor name: Prof. Dr Majed El-Farra
Course Objectives:
1. Understand the Strategic management concepts.
2. Improve student knowledge on corporate governance.
3. Enhance students’ knowledge and understanding on social responsibilities and business
ethics.
4. Develop the knowledge on the influence of social responsibility on business strategy.
5. How to create competitive advantages to business.
6. Develop students’ skills in strategy formulation, implementation and evaluation.
7. How culture differences affect management.
Outcomes:
Students will be able to:
- Formulate a strategic plan.
- Formulate annual plan.
- Ethical behavior of students will be improved.
- Acquire the knowledge on the concepts of strategic management.
- Conduct environmental analysis and able to identify strengths, weaknesses,
opportunities and threats.
Skills acquired
- Skills of preparing a strategic and business plan.
- Skills of analyzing case studies.
- Skills of working within a team.
Course Description:
This course aims to provide MBA students conceptual and theoretical framework in strategic
management. Strategy formulation, implementation and evaluation processes will be
considered. In addition, students will be able to use several analytical tools to conduct business
environmental scanning. Furthermore, cross-cultural management, business ethics, social
responsibility corporate governance and reengineering processes will be highlighted. Further
case studies will be used to enhance the practical and empirical parts of the course.
Course Teaching Plan
Course Contents
Duration
General introduction to the course will be Lecture one
given. Basic Concepts of Strategic
Management
Corporate governance and social
Responsibility.
Lecture two
External Environmental Scanning and
Industry Analysis
Lecture three
Internal scanning: organizational analysis
Lecture four
Case 7: APPLE Inc. PERFORMANCE IN
A ZERO-SUM WORLD ECONOMY
Lecture five
1
Teaching &learning techniques
Lectures, discussions, group
work, mini case studies and group
presentations.
Lectures, discussions, group
work, mini case studies and group
presentations.
Lectures, discussions, group
work, mini case studies and group
presentations.
Lectures, discussions, group
work, mini case studies and group
presentations.
Lectures, discussions, group
work, case studies and group
-
Mission, Vision, Long term
objectives.
Mission, Vision, Long term objectives
Continues..
Types of strategies in different
environments.
- Case 13: Amazon.com: An ECommerce Retailer
-Requirements for strategic
implementations.
- Implementation (chap. 9,10)
- Cultural issue
Case 13: Reorganizing Yahoo
- Global Issues in Strategic management,
- Case study Analysis: AZTC case
presentations.
Lecture six Lectures, discussions,
and seven
work, and presentations.
group
The Eighth Lectures, discussions, group
Lecture
work, case studies and group
presentations.
The Ninth
The tenth
- - Business Processes Reengineering.
- Students' presentations
Lecture
Eleventh
- Students' presentations
The Twelfth
- LO
- Strategic Evaluation and control.
- Students' presentations
The
Thirteenth
Fifteenth
Presentations and evaluation
Lectures, discussions, group
work, case studies and group
presentations.
Lectures, discussions, group
work, case studies and group
presentations.
Lectures, discussions, group
work, and presentations of
strategic plans prepared by
students to local institutions.
Lectures, discussions, group
work, and presentations of
strategic plans prepared by
students to local institutions.
Lectures, discussions, group
work, and presentations of
strategic plans prepared by
students to local institutions.
Lectures, discussions, group
work, and presentations of
strategic plans prepared by
students to local institutions.
References
- Wheelen and Hunger, Concepts in Strategic Management and Business Policy, 13th, Prentice
Hall 2012.
- David, Fred, Strategic Management: Concepts & Cases. 13th edition, Prentice Hall 2012.
Grades
Evaluation methods
Attendance, participation in discussion, able to work within a team, analyze case
studies and prepare short reports.
Prepare a strategic plan to local businesses. Summarize and present a latest
50grades (recent) article in the field of strategic management. To prepare a strategic
management, team works from the beginning of the course will be formulated.
50grades Final exam
Total
100 grades
2