2011 Workshop
“Getting the Word Out: Marketing Your
Educational Resources”
Museums and cultural organizations throughout Iowa have a plethora of educational programs and resources
designed for both in-house, or, on-site use, and as outreach materials. Most have been carefully researched
and crafted to be authentic, engaging, and have value for educators. Presentations, exhibits, traveling
displays, teaching trunks, lesson plans and activities of all kind meet formal education curriculum standards
or assist in promoting the objectives of informal educational organizations. A persistent problem, however,
is “ getting the word out” about these resources to the individuals most apt to want to use them.
What are the best strategies for reaching and communicating with formal and informal educators? Join Phil
Roeder from the Iowa Department of Education, La Shell Staley of Iowa Public Television, Mary Evans of
the Herbert Hoover Presidential Library, and Gail Barels, Linn County Conservation Board, for suggestions
on how to reach educators with your resources. This workshop will be an interactive panel discussion with
our guests. Come prepared to ask questions or join them in sharing personal examples of successful ways to
communicate with the world of education.
When: Tuesday, October 18, 2011, 1 pm to 4 p.m.
Where: Salisbury House & Gardens, 4025 Tonawanda Drive, Des Moines, IA
IMA Member Registration: $35
Non-Member Registration: $45
Site Contact Information:
Salisbury House & Gardens, 4025 Tonawanda Drive, Des Moines, IA. 515-274-1777
---------------------------------------------------------------------------------------------------------------------------
Registrations due by Friday, October 7th
You are registering for Getting the Word Out, Tuesday October 18th 1-4 p.m.
Name
Organization
Address
City/State/Zip
Phone
E-mail
IMA Member?
Circle One:
Yes
No
Mail Registration and Payment to:
Iowa Museum Association, 1116 Washington Street
Cedar Falls, IA 50613
Or pay with credit card on-line at www.iowamuseums.org
(click on the orange button to Donate and use the memo line to note what you are paying for).
Questions: Please e-mail imasweet@cfu.net or call 319-239-2236