Teacher: Tianda Gay
Subject:Marketing
School: RSHS
BUSINESS OF MARKETING, CAREERS IN MARKETING, FOUNDATION OF MARKET PLANNING, CUSTOMER RELATIONS,
AND SELLING
Unit Title:
Date: Week (3) September 10th, 2012
Monday
Tuesday
Wednesday
Thursday
Friday
Introduce “WOW” word of the week:
Duty Station: Outside class at door during class changes
Standards/Indicators
I can/ I will:
1.02Understand
career opportunities
in marketing to make
career decisions.

I can/I will

1.03 Employ marketinginformation to develop
a marketing plan.
And: 1.04 Explain the
concept of market and
market identification



I can/I will
1.04Explain the
concept of market
and market
identification
I can/I will 1.05 Acquire
foundational knowledge of
marketing-information
management to
understand its nature and
scope.


I can/I will: 2.10
Acquire a foundational
knowledge of selling to
understand its nature
and scope
Activities/Agenda
Explore (Bell ringer)
Explore (Bell ringer)
Explore (Bell ringer)
Explore (Bell ringer)
Explore (Bell ringer)
What’s in my textbook
What’s in my textbook
What’s in my textbook
What’s in my textbook
What’s in my textbook
Review
Marketing functions, key
terms for 1.01
Review
Career clusters, key terms
Review
Marketing mix, mass
marketing
Review
Ways to segment the market
Explain (Teacher lead-in)
Identify types of businesses
that offer careers in
marketing.
Explain (Teacher lead-in)
Define the following terms:
marketing mix, product,
place, promotion, price,
goals, strategies, and
tactics.
Explain (Teacher lead-in)
Target market and marketing
mix (inter-relate)
Explain (Teacher lead-in)
Explain information contained
in sales and expense
reports that is monitored
for marketing decisionmaking.
Review
Decision making
procedures in
marketing
Explain (Teacher
lead-in)
Identify
individuals, groups, or
agencies that sell.
Explore (Guided practice)
Power Point 1.02, Explain
why jobs in marketing
provide career potential.
d.
Describe the
marketing careers:
Explore (Guided practice)
b.Identify the components
of the marketing mix.
c.Describe the importance
of each of the components
of the marketing mix.
Explore (Guided practice)
Explain the importance of
target markets to businesses.
c.
Describe advantages
and disadvantages of mass
marketing.
Explore (Guided practice)
Describe information in
reports provided by
salespeople that is
monitored for use in
Explore (Guided
practice)
Define the term
selling.
b.
Identify
Teacher: Tianda Gay
Subject:Marketing
d.
Describe advantages
and disadvantages of using
market segments.
e.
Explain why the use
of market segments is
increasing
.Describe demographic
characteristics that are
analyzed by marketers.
g.
Explain the value of
geographic segmentation.
h.
Discuss the value of
psychographic segmentation.
i.
Describe types of
behavioral segmentation
School: RSHS
marketing decisionmaking. Discuss
information about
customers that is
monitored for marketing
decision-making. e.
Explain information
about competitors that is
monitored for marketing
decision-making.
individuals,
groups, or
agencies that
sell. c. Explain
reasons that
customers buy
goods and
services. d.
Identify types
of items that are
sold.
Monday continued
Tuesday continued
Wednesday continued
Thursday continued
Friday continued
Elaborate
Independent practice:
Elaborate
Independent practice
Elaborate
Independent practice
d. Explain the relationship
of goals, strategies, and
tactics.
e.Describe the importance
of marketing strategies.
f.Explain the factors that
may cause marketing
strategies to change.
g.
Explain the
importance of strategies in
the marketing mix. AND
Market segmentation, mass
marketing
Elaborate
Independent practice
.Create a phrase or
description that you would
use to promote a new skin
cream to the following
markets:
a.
Female athletes
b.
Physicians
c.
Men over 40
d.
Teenage girls
e.
Women in other
global regions (e.g., Asia,
Europe, Latin America, etc
Elaborate
Independent
practice
e. Explain where
selling occurs.
Summary/Closure:
Summary/Closure:
Summary/Closure:
Summary/Closure:
Key terms and
concepts
Key terms, key concepts
Key terms, key concepts
Key terms, key
concepts

Contrast marketing careers
with careers in medicine.
Describe well-recognized
traits and skills needed
for success in
marketing careers.
Summary/Closure:
Key terms, key concepts
Given a situation:
Demonstrate procedures for
identifying information to
monitor for marketing
decision-making.
f.
Describe how
products are sold.
g.
Describe the role
of selling in a
market economy.
Teacher: Tianda Gay
Subject:Marketing
School: RSHS
Evaluation:
Evaluation:
Evaluation:
Evaluation:
SWOT quiz
1.01 and 1.02 quiz
1.04 quiz
Independent activity
Flipping the
classroom
Flipping the
classroom
Flipping the classroom
Flipping the classroom
Keeping up with your
grades: Engrade.com
Assessment codes
Engrade
How we will use engrade Explain to students what
to do blogs, discussions this is about, how it will
affect their grade,
Bloom’s and Critical Thinking
Evaluation:
h. Explain personal
characteristics of
salespeople that
are essential to
selling.
Flipping the
classroom
Teacher: Tianda Gay
Subject:Marketing
1.
Note taking and vocabulary building
2.
Unit or chapter test
3.
Quiz
4.
Group assignment
5.
Online discussion board
6.
Verbal response to questions/problems
7.
Study Guide
8.
Oral Presentation
9.
Graphic Organizer
10.
Solutions to Real World Problems
11.
Written Responses (e.g. Exit Ticket, Journal, Answers to
Questions/Problems)
12.
Teacher Observation (e.g. thumbs up, thumbs down, etc.)
13.
Reading
14.
Benchmark
15.
DECA activity
16.
Field trip
17.
Peer evaluation
18.
Self-evaluation
19.
Project
20.
Use of technology
21.
Math
22.
Science
23. All Think
24.
Blog
25. Wiki
26. Discussion board
27. pre-test
School: RSHS
Bloom’s Revised Taxonomy
Remembering Retrieving, recognizing, and recalling relevant knowledge
from long-term memory bullet pointing, highlighting, bookmarking, social
networking, social bookmarking, favoriting/local bookmarking, searching,
googling
Understanding Constructing meaning from oral, written, and graphic
messages through interpreting, exemplifying, classifying, summarizing,
inferring, comparing, and explaining advanced searches, Boolean
searches, blog journaling, twittering, categorizing, commenting,
annotating, subscribing
Applying
Carrying out or using a procedure through executing or
implementing running, loading, playing, operating, hacking, uploading,
downloading, sharing, editing
Analyzing
Breaking material into constituent parts, determining how
the parts relate to one another and to an overall structure or purpose
through differentiating, organizing, and attributing: Comparing, organizing,
deconstructing, attributing, outlining, finding, structuring, integrating,
mashing, linking, tagging, validating, reverse-engineering, cracking
Evaluating
Marking judgments based on criteria and standards
through checking and critiquing: Checking, hypothesizing, critiquing,
experimenting, judging, testing, detecting, monitoring, blog/vlogcommenting, reviewing, posting, moderating, collaborating, networking,
refactoring, alpha/beta testing
Creating
Putting elements together to form a coherent or
functional whole; reorganizing elements into a new pattern or structure
through generating, planning, or producing: Designing, constructing,
planning, producing, inventing, devising, making, programming, filming,
animating, blogging, video blogging, mixing, remixing, wiki-ing,
publishing, videocasting, podcasting, directing/producing
Technology see red above
Monday (assessment #’s)
1,3,6,7,9,10,11,12,20
Tuesday
1,3,6,7,9,11,12,20,2
Wednesday
1,3,6,7,9,11,12,20,2,18
Thursday
1,3,6,7,9,11,12,20,2
Friday
1,3,6,7,9,11,12
,20,2
Teacher: Tianda Gay
Subject:Marketing
Key Concepts/Vocabulary

Materials/Resources other than textbook
: request and complaint reports, lost sales reports, call reports, and activity
reports

Essential Questions:

School: RSHS
What is the relationship between goals, strategies, and tactics?
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Computer and Projector
Manipulative
Media Center/Computer Lab
Online discussion Board
PowerPoint
Smart Board
Curriculum Guide
Worksheets/Handouts
Internet Resources
DVD/CD/Gaggle Tube
Dry Erase Boards
All Think Mini lesson (Engrade)
Other:___________________
MIMIO –technology (interactive teaching tool)
Strategies that promote critical
thinking and creativity:
Long term assignment due
dates:
Careers in Marketing
Substitute teacher (instructions)
Reflection on strengths and weaknesses: (Specific teaching standard)
Accommodations for EC/504
___ Preferential Seating
___ Extended Time
___ Small group
___ Peer tutoring
___ Modified assignments
___ Other:
ESL:
Notes: