Teacher: Tianda Gay
Subject:Marketing
School: RSHS
Unit Title 3.00 Understand product/service management, pricing and channel management.
Date: Week (9) Oct 22, 2012
Monday
Tuesday
Wednesday
Thursday
Friday
Introduce “WOW” word of the week:
Duty Station: Outside class at door during class changes and 7:30 am at vocational wing bathroom
Standards/Indicators


I can/ I will 3.01B
Identify the impact
of product life
cycles on marketing
decisions
I can/I will
3.02 Explain the
concept of product
mix
Mid-term

I can/I will: 3.02
Explain the
concept of
product mix


I can/I will: 3.04
Position
products/services to
acquire desired
business image.

I can/I will:

Activities/Agenda
Explore (Bell ringer)
How to read an article from a
magazine
Review
Explain (Teacher lead-in)
Define the following terms:
product life cycle,
introduction, growth,
maturity, decline, pricing
decisions, promotion
decisions, place decisions,
and product
Explore (Guided practice)
. Identify stages of the
product life cycle.
c.
Describe the
characteristics of each stage
of the product life cycle
Discuss the impact of each
stage of the product life
cycle on marketing decision-
Explore (Bell ringer)
Article from a magazine
Explore (Bell ringer)
Article from a magazine
Explore (Bell ringer)
Work keys math
Explore (Bell ringer)
Review
Previous lesson
Explain (Teacher lead-in)
Identify ways in which
product lines can be
organized.
describe product mix
dimensions.
Review
Previous lesson
Explain (Teacher lead-in)
Identify reasons that a
business would offer a narrow
product mix.
a broad product mix.
a deep product mix.
And a shallow product mix.
Review
Previous lesson
Explain (Teacher lead-in)
Explain the relationship
between the target market
and positioning.
Discuss the
relationship between the
competition and positioning
Review
Previous lesson
Explain (Teacher
lead-in)
Explore (Guided practice)
Define the following terms:
product mix, product item,
product line, width, depth,
consistency, expansion,
contraction, alteration,
trading up, trading down,
and positioning.
Explore (Guided practice)
Explore (Guided practice)
Define the following terms:
competitive advantage and
positioning.
Discuss the relationship
between the competition and
positioning.
Describe
types of positioning strategies
(e.g., product attributes,
Explore (Guided
practice
Describe advantages of
expansion product-mix
strategies.
j.
Describe
disadvantages of expansion
product-mix strategies.
k.
Describe advantages
Teacher: Tianda Gay
Subject:Marketing
making.
e.
Explain how a
company can extend a
product's life cycle.
of contraction product-mix
strategies.
l.
Describe
disadvantages of contraction
product-mix strategies.
m.
Describe advantages
of alteration product-mix
strategies.
n.
Describe
disadvantages of alteration
product-mix strategies.
o.
Describe advantages
of trading up product-mix
strategies.
p.
Describe
disadvantages of trading up
product-mix strategies.
q.
Describe advantages
of trading down product-mix
strategies.
r.
Describe
disadvantages of trading
down product-mix strategies.
School: RSHS
benefits, usage occasions,
users, competitive, product
classes).
Discuss how
marketing mix elements can
be differentiated to position
products/businesses. .
Monday continued
Tuesday continued
Wednesday continued
Thursday continued
Friday continued
Elaborate
Independent practice:

.
Elaborate
Independent practice
Elaborate
Independent practice
s. Describe advantages
of positioning productmix strategies.
t.
Describe
disadvantages of
positioning product-mix
strategies.
.
Elaborate
Independent practice
Elaborate
Independent practice
Workbook and taking
mid-term on elements
Select two automobile
manufacturers: one
offers luxury cars, the
other offers economy
cars. Identify factors that
the two companies use
to position the cars.
Participate in a smallgroup activity to discuss
Teacher: Tianda Gay
Subject:Marketing
School: RSHS
your responses.
Summary/Closure:

Key terms, concepts
Summary/Closure:
Summary/Closure:
Summary/Closure:
Key terms, concepts
Key terms, concepts
Evaluation:
Evaluation:
Evaluation:
Evaluation:
Independent work,
product power points
independent practice
independent practice
independent practice
Flipping the
classroom
Flipping the
classroom
Summary/Closure:
Key terms, concepts
Evaluation:
Mid-term
Flipping the
classroom
Flipping the
classroom
Flipping the
classroom
Students are to go to
their messages on
engrade.com and
follow instructions for
learning about ethics
in marketing.
Students that were absent of Friday of last week are to go to their messages link on engrade.com and follow instructions for
wiki link to videos on Technology’s impact on product/service planning that the class viewed on 10/19/2012
Teacher: Tianda Gay
Subject:Marketing
School: RSHS
Assessment codes
Bloom’s and Critical Thinking
1.
Note taking and vocabulary building
2.
Unit or chapter test
3.
Quiz
4.
Group assignment
5.
Online discussion board
6.
Verbal response to questions/problems
7.
Study Guide
8.
Oral Presentation
9.
Graphic Organizer
10.
Solutions to Real World Problems
11.
Written Responses (e.g. Exit Ticket, Journal, Answers to
Questions/Problems)
12.
Teacher Observation (e.g. thumbs up, thumbs down, etc.)
13.
Reading
14.
Benchmark
15.
DECA activity
16.
Field trip
17.
Peer evaluation
18.
Self-evaluation
19.
Project
20.
Use of technology
21.
Math
22.
Science
23. All Think
24.
Blog
25. Wiki
26. Discussion board
27. pre-test
Bloom’s Revised Taxonomy
Remembering Retrieving, recognizing, and recalling relevant knowledge
from long-term memory bullet pointing, highlighting, bookmarking, social
networking, social bookmarking, favoriting/local bookmarking, searching,
googling
Understanding Constructing meaning from oral, written, and graphic
messages through interpreting, exemplifying, classifying, summarizing,
inferring, comparing, and explaining advanced searches, Boolean
searches, blog journaling, twittering, categorizing, commenting,
annotating, subscribing
Applying
Carrying out or using a procedure through executing or
implementing running, loading, playing, operating, hacking, uploading,
downloading, sharing, editing
Analyzing
Breaking material into constituent parts, determining how
the parts relate to one another and to an overall structure or purpose
through differentiating, organizing, and attributing: Comparing, organizing,
deconstructing, attributing, outlining, finding, structuring, integrating,
mashing, linking, tagging, validating, reverse-engineering, cracking
Evaluating
Marking judgments based on criteria and standards
through checking and critiquing: Checking, hypothesizing, critiquing,
experimenting, judging, testing, detecting, monitoring, blog/vlogcommenting, reviewing, posting, moderating, collaborating, networking,
refactoring, alpha/beta testing
Creating
Putting elements together to form a coherent or
functional whole; reorganizing elements into a new pattern or structure
through generating, planning, or producing: Designing, constructing,
planning, producing, inventing, devising, making, programming, filming,
animating, blogging, video blogging, mixing, remixing, wiki-ing,
publishing, videocasting, podcasting, directing/producing
Technology see red above
Monday (assessment #’s)
1,3,6,9,10,12,13,20,21,
26
Tuesday
1,3,6,9,10,12,13,20,21,
Mid-term exam (14)
Wednesday
1,3,6,9,10,12,13,20,21,
Thursday
1,3,6,9,10,12,13,20,21,
Friday
Teacher: Tianda Gay
Subject:Marketing
Key Concepts/Vocabulary

Materials/Resources other than textbook
Define the following terms: product mix, product item, product line, width, depth,
consistency, expansion, contraction, alteration, trading up, trading down, and
positioning.
Essential Questions:
 What is the difference between a broad product
mix and a narrow product mix, a shallow
product mix and a deep product mix?
Strategies that promote critical
thinking and creativity:
School: RSHS
Long term assignment due
dates:
Blooms understanding,
analyzing, creating,
applying
Substitute teacher (instructions)
Reflection on strengths and weaknesses: (Specific teaching standard)
Must pace myself
Accommodations for EC/504
___ Preferential Seating
___ Extended Time
___ Small group
___ Peer tutoring
___ Modified assignments
___ Other:
M
M
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M
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M
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M
T
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T
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T
T
ESL:
W
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W
W
W
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W
W
W
W
W
Th
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Th
Th
Th
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Th
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Th
Th
Th
F
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F
Computer and Projector
Manipulative
Media Center/Computer Lab
Online discussion Board
PowerPoint
Smart Board
Curriculum Guide
Worksheets/Handouts
Internet Resources
DVD/CD/Gaggle Tube
Dry Erase Boards
All Think Mini lesson (Engrade)
Other:___________________
Notes: