Teacher: Tianda Gay
Subject:Marketing
School: RSHS
Unit Title 3.00 Understand product/service management, pricing and channel management.
Date: Week (8) Oct 15, 2012
Monday
Tuesday
Wednesday
Thursday
Friday
Introduce “WOW” word of the week:
Duty Station: Outside class at door during class changes and 7:30 am at vocational wing bathroom
Standards/Indicators

I can/ I will 2.09
Explain the selling
process and 2.11
calculate charges,
discount, taxes
Activities/Agenda
Explore (Bell ringer)
How to read an article from a
magazine
Review
Explain (Teacher lead-in)
. Identify types of
charges/discounts
associated with purchases.
b.
Explain how charges
and discounts affect the
price of purchases.
c.
Read a tax table to
determine the amount of tax
on purchases
Explore (Guided practice)
Calculate tax on purchases.
e.
Read
shipping/delivery tables to
determine the amount of
shipping/delivery charges.
f.
Read an alterations
I can/I 3.01 Acquire
a foundational
knowledge of
product/service
management to
understand its
nature and scope.
(PM:001),


I can/I will: 3.01B
Identify the impact
of product life
cycles on
marketing
decisions
 I can/I will:
Describe the use of
technology in the
product/service
management function


I can/I will:3.01 D
Explain business
ethics in
product/service
management
Explore (Bell ringer)
Article from a magazine
Explore (Bell ringer)
Article from a magazine
Explore (Bell ringer)
Work keys math
Explore (Bell ringer)
Work keys math
Review
Previous lesson
Explain (Teacher lead-in)
. Define the term
product/service
management.
b.
Explain who is
responsible for managing
products/services
Review
Previous lesson
Explain (Teacher lead-in)
Define the following terms:
product life cycle,
introduction, growth, maturity,
decline, pricing decisions,
promotion decisions, place
decisions, and product
decisions
Review
Previous lesson
Explain (Teacher lead-in)
Identify ways that the use of
technology impacts the
product/service management
function.
Review
Previous lesson
Explain (Teacher
lead-in)
Describe ethical
considerations in
product packaging.
b.
Explain how
planned obsolescence
is an ethical issue for
businesses.
Explore (Guided practice)
Describe the benefits of
product/service managing.
d.
Describe the
phases of product/service
managing.
e.
Describe factors
Explore (Guided practice)
Explore (Guided practice)
Explain specific applications
of technology in
product/service management.
c.
Describe how
technology is used to manage
the product life cycle.
Explore (Guided
practice
Explain ethical
issues associated with
product labeling.
d.Discuss ethical
issues associated with
. Identify stages of the
product life cycle.
c.
Describe the
characteristics of each stage
of the product life cycle
Teacher: Tianda Gay
chart to determine
alterations fees.
g.
Explain how the use
of technology can speed up
calculations of charges and
discounts.
Explain the impact of
incorrectly calculating
charges/discounts
Subject:Marketing
affecting product/service
managing.
f.
Explain the role
product/service
management plays in
marketing
Discuss the impact of each
stage of the product life cycle
on marketing decisionmaking.
e.
Explain how a
company can extend a
product's life cycle.
School: RSHS
d.
Discuss how
technology is used in market
testing.
e.
Explain how
technology is used in product
labeling and packaging .
changing a product’s
quality.
e.
Describe
ethical issues
associated with failing
to inform customers
about product risks.
Monday continued
Tuesday continued
Wednesday continued
Thursday continued
Friday continued
Elaborate
Independent practice:

Students will create a
feature-benefit chart,
and dress a mannequin
and label the features
and benefits of the
garments and the
accessories
Manually calculate
miscellaneous charges
on purchases.
j.
Manually
calculate discounts.
k.
Calculate flat-rate
charges and discounts.
Elaborate
Independent practice
Elaborate
Independent practice
Elaborate
Independent practice
Elaborate
Independent practice
Participate on a product
team to identify a
consumer product that
your team’s company
wants to put on the
market in two years. The
team should determine
what the product is, why
it is needed, who could
use it, and what steps
the team will take in
product planning
Participate in a class
discussion to select a
product to sell at school,
sell the product, and
observe its product life
cycle. Write a summary
of your observations
depicting each phase.
Read two articles in
Brandweek to identify
examples of technology
used in bringing and
keeping products on the
market. Report your
findings to the class.
Summary/Closure:

Key terms, concepts
Summary/Closure:
Summary/Closure:
Summary/Closure:
Tell students to imagine
that the development of
a new product will result
in a huge profit for a
business; however, its
production will result in
hazardous wastes.
Arrange for students to
conduct a class debate
about whether a
company should move
forward with product
development. Implement
the debate, and debrief
following the activity.
Summary/Closure:
Key terms, concepts
Key terms, concepts
Key terms, concepts
Key terms, concepts
Observation of a sales
presentation
Teacher: Tianda Gay
Subject:Marketing
School: RSHS
Evaluation:
Evaluation:
Evaluation:
Evaluation:
Evaluation:
2.06 quiz and
independent practice
independent practice
independent practice
independent practice
independent practice
Flipping the
classroom
Flipping the
classroom
Flipping the
classroom
Flipping the
classroom
Go to engrade, On
calendar click on
wiki and review all
marketing videos
Discussion question
for the week
Flipping the
classroom
Read two articles in
Brandweek to identify
examples of
technology used in
bringing and keeping
products on the
market. Report your
findings to the class.
Do this for class on
Thursday
Assessment codes
Bloom’s and Critical Thinking
Teacher: Tianda Gay
Subject:Marketing
1.
Note taking and vocabulary building
2.
Unit or chapter test
3.
Quiz
4.
Group assignment
5.
Online discussion board
6.
Verbal response to questions/problems
7.
Study Guide
8.
Oral Presentation
9.
Graphic Organizer
10.
Solutions to Real World Problems
11.
Written Responses (e.g. Exit Ticket, Journal, Answers to
Questions/Problems)
12.
Teacher Observation (e.g. thumbs up, thumbs down, etc.)
13.
Reading
14.
Benchmark
15.
DECA activity
16.
Field trip
17.
Peer evaluation
18.
Self-evaluation
19.
Project
20.
Use of technology
21.
Math
22.
Science
23. All Think
24.
Blog
25. Wiki
26. Discussion board
27. pre-test
School: RSHS
Bloom’s Revised Taxonomy
Remembering Retrieving, recognizing, and recalling relevant knowledge
from long-term memory bullet pointing, highlighting, bookmarking, social
networking, social bookmarking, favoriting/local bookmarking, searching,
googling
Understanding Constructing meaning from oral, written, and graphic
messages through interpreting, exemplifying, classifying, summarizing,
inferring, comparing, and explaining advanced searches, Boolean
searches, blog journaling, twittering, categorizing, commenting,
annotating, subscribing
Applying
Carrying out or using a procedure through executing or
implementing running, loading, playing, operating, hacking, uploading,
downloading, sharing, editing
Analyzing
Breaking material into constituent parts, determining how
the parts relate to one another and to an overall structure or purpose
through differentiating, organizing, and attributing: Comparing, organizing,
deconstructing, attributing, outlining, finding, structuring, integrating,
mashing, linking, tagging, validating, reverse-engineering, cracking
Evaluating
Marking judgments based on criteria and standards
through checking and critiquing: Checking, hypothesizing, critiquing,
experimenting, judging, testing, detecting, monitoring, blog/vlogcommenting, reviewing, posting, moderating, collaborating, networking,
refactoring, alpha/beta testing
Creating
Putting elements together to form a coherent or
functional whole; reorganizing elements into a new pattern or structure
through generating, planning, or producing: Designing, constructing,
planning, producing, inventing, devising, making, programming, filming,
animating, blogging, video blogging, mixing, remixing, wiki-ing,
publishing, videocasting, podcasting, directing/producing
Technology see red above
Monday (assessment #’s)
1,3,6,9,10,12,20,21,
Tuesday
1,3,6,9,10,12,20,21,
Wednesday
1,3,6,9,10,12,20,21,
Thursday
1,3,6,9,10,12,20,21,
Friday
1,3,6,9,10,12,
20,21,
Teacher: Tianda Gay
Subject:Marketing
Key Concepts/Vocabulary

: feature, benefit, obvious benefits, unique benefits, hidden benefits, feature-benefit selling, and
feature-benefit chart.


Essential Questions:

What are the types of special charges and discounts that
are frequently calculated at your place of employment?
Strategies that promote critical
thinking and creativity:
Long term assignment due
dates:
Blooms understanding,
analyzing, creating,
applying
Substitute teacher (instructions)
Reflection on strengths and weaknesses: (Specific teaching standard)
Must pace myself
Accommodations for EC/504
___ Preferential Seating
___ Extended Time
___ Small group
___ Peer tutoring
___ Modified assignments
___ Other:
School: RSHS
Materials/Resources other than textbook
M
M
M
M
M
M
M
M
M
M
M
M
M
T
T
T
T
T
T
T
T
T
T
T
T
T
ESL:
W
W
W
W
W
W
W
W
W
W
W
W
W
Th
Th
Th
Th
Th
Th
Th
Th
Th
Th
Th
Th
Th
F
F
F
F
F
F
F
F
F
F
F
F
F
Computer and Projector
Manipulative
Media Center/Computer Lab
Online discussion Board
PowerPoint
Smart Board
Curriculum Guide
Worksheets/Handouts
Internet Resources
DVD/CD/Gaggle Tube
Dry Erase Boards
All Think Mini lesson (Engrade)
Other:___________________
Notes: