Teacher: Tianda Gay
Subject: Entrepreneurship
School: RSHS
Unit Title: 4.00 Understand product/service management, strategic management, and channel management. AND
5.00 Understand pricing, promotion, and market planning.
Date: Week (14) Nov 26, 2012
Monday
Tuesday
Wednesday
Thursday
Friday
Introduce “WOW” word of the week:
Duty Station: Outside class at door during class changes and at 7:30 for 6 weeks bathroom vocational wing
Standards/Indicators
I can/ I will: 4.08 Acquire
foundational knowledge
of channel management
to understand its role in
marketing. (CM:001),
(CM:003)

I can/I will: 4.09

Manage channel
activities to minimize
costs and to
determine
distribution
strategies. (CM:010)
I can/I 5.01 Develop a
foundational
knowledge of pricing to
understand its role in
marketing.(PI:001),

I can/I will: 5.01
Develop a
foundational
knowledge of pricing
to understand its role
in marketing. (PI:002),
I can/I will: Understand
real-world marketing
and entrepreneurship
by taking a field trip to
business and industry
Activities/Agenda
Explore (Bell ringer)
Pop quiz
Explore (Bell ringer)
Pop quiz
Explore (Bell ringer)
Pop quiz
Explore (Bell ringer)
Pop quiz
Explore (Bell ringer)
Review Describe channel
management decisions (i.e.,
selecting channel members,
managing and motivating
channel members, and
evaluating channel members
Explain (Teacher lead-in)
Distinguish between
horizontal and vertical
conflict.
Review
Previous lesson
Review
Previous lesson
Review
Characteristics of effective
pricing
Review:
Explain (Teacher lead-in)
Identify factors that affect
the choice of channel
of distribution
Explain (Teacher lead-in)
Explain (Teacher lead-in)
Describe the
characteristics of
effective pricing.
.
Explain (Teacher
lead-in)
b.
.
Explain what is being
priced when prices are
set for products
Define the term selling price.
b. Distinguish between
price and selling price.
c. Describe the importance
of selling price.
Purpose of field trips
to business and
industry,
expectations and
behavior on field
trip, Mall policies
Teacher: Tianda Gay
Explore
Define the following terms:
channel, channel intensity,
channel length, distribution
patterns, exclusive
distribution, selective
distribution, and intensive
distribution
Monday continued
Subject: Entrepreneurship
Explore
Describe how the following
factors affect selection
of distribution
channels:
(1) Nature of product
(2) Market size and
location
(3) Access to channel
members
c. Explain procedures for
selecting channels of
distribution.
d. Demonstrate
procedures for
selecting channels of
distribution.
Tuesday continued
School: RSHS
Explore
Explore (Guided practice)
List factors that affect a
product’s price.
Identify factors affecting
selling price.
d.
Describe how pricing
affects product
decisions.
e. Explain how
consumers can affect
selling price.
e.
Explain how pricing
affects place
(distribution)
decisions.
f.
f.
Describe how pricing
affects promotion
decisions.
Wednesday continued
Explore (Guided
practice)
Describe how
government affects
selling price.
g. Discuss how
competition can affect
selling price.
Thursday continued
Friday continued
Teacher: Tianda Gay
Elaborate
Independent practice:
Note taking
h.
i.
Explain channel
design decisions (i.e.,
analyzing customer
needs, setting
channel objectives,
identifying major
alternatives—types of
intermediaries,
number of
intermediaries,
responsibilities of
intermediaries).
Subject: Entrepreneurship
School: RSHS
Elaborate
Independent practice
Elaborate
Independent practice
Elaborate
Independent practice
Elaborate
Independent practice
Relate to your restaurant
Relate to your restaurant
Relate to your restaurant
Explain how the
nature of a
business can affect
selling price.
Relate to your restaurant
Identify the product(s) that
you plan to sell, determine
the market size of each,
and then select the most
appropriate channel(s) of
distribution for the
product(s). Record your
findings in a brief paper
providing rationale for your
decision. Discuss your
recommendations with the
class. Insert the paper into
your VIP portfolio
Explain pricing
objectives.
i.
Identify pricing
objectives.
j.
Explain how pricing
objectives affect
selling price.
Discuss the
relationship between
the product being
distributed and the
pattern of distribution it
uses.
Summary/Closure:

Key terms, concepts:
Summary/Closure:
Evaluation:
Evaluation:
Independent practice
Quiz on any previously
taught objective
Independent practice
Quiz on any previously
taught objective
Summary/Closure:
Summary/Closure:
Summary/Closure:
Key terms, concepts
Key terms, concepts
Key terms, concepts
Evaluation:
Independent practice
Evaluation:
Evaluation:
Independent practice,
writing, test
Independent practice.
test
Key terms, concepts
Teacher: Tianda Gay
Flipping the
classroom:
Assessment codes
Subject: Entrepreneurship
Flipping the
classroom
Flipping the
classroom
Flipping the
classroom
Bloom’s and Critical Thinking
School: RSHS
Flipping the
classroom
Teacher: Tianda Gay
Subject: Entrepreneurship
1.
Note taking and vocabulary building
2.
Unit or chapter test
3.
Quiz
4.
Group assignment
5.
Online discussion board
6.
Verbal response to questions/problems
7.
Study Guide
8.
Oral Presentation
9.
Graphic Organizer
10.
Solutions to Real World Problems
11.
Written Responses (e.g. Exit Ticket, Journal, Answers to
Questions/Problems)
12.
Teacher Observation (e.g. thumbs up, thumbs down, etc.)
13.
Reading
14.
Benchmark
15.
DECA activity
16.
Field trip
17.
Peer evaluation
18.
Self-evaluation
19.
Project
20.
Use of technology
21.
Math
22.
Science
23. All Think
24.
Blog
25. Wiki
26. Discussion board
27. pre-test
School: RSHS
Bloom’s Revised Taxonomy
Remembering Retrieving, recognizing, and recalling relevant knowledge
from long-term memory bullet pointing, highlighting, bookmarking, social
networking, social bookmarking, favoriting/local bookmarking, searching,
googling
Understanding Constructing meaning from oral, written, and graphic
messages through interpreting, exemplifying, classifying, summarizing,
inferring, comparing, and explaining advanced searches, Boolean
searches, blog journaling, twittering, categorizing, commenting,
annotating, subscribing
Applying
Carrying out or using a procedure through executing or
implementing running, loading, playing, operating, hacking, uploading,
downloading, sharing, editing
Analyzing
Breaking material into constituent parts, determining how
the parts relate to one another and to an overall structure or purpose
through differentiating, organizing, and attributing: Comparing, organizing,
deconstructing, attributing, outlining, finding, structuring, integrating,
mashing, linking, tagging, validating, reverse-engineering, cracking
Evaluating
Marking judgments based on criteria and standards
through checking and critiquing: Checking, hypothesizing, critiquing,
experimenting, judging, testing, detecting, monitoring, blog/vlogcommenting, reviewing, posting, moderating, collaborating, networking,
refactoring, alpha/beta testing
Creating
Putting elements together to form a coherent or
functional whole; reorganizing elements into a new pattern or structure
through generating, planning, or producing: Designing, constructing,
planning, producing, inventing, devising, making, programming, filming,
animating, blogging, video blogging, mixing, remixing, wiki-ing,
publishing, videocasting, podcasting, directing/producing
Technology see red above
Monday (assessment #’s)
1,2,3,4,5,6,9,10,12,13,1
7,18,20,25, 26
Tuesday
1,2,3,4,5,6,9,10,12,13,1
7,18,20,26, and 14
Wednesday
1,2,3,4,5,6,9,10,12,13,1
7,18,20,25, 26
Thursday
Friday
1,2,3,4,5,6,9,10,12,13,17, 16
18,20,26
Teacher: Tianda Gay
Subject: Entrepreneurship
Key Concepts/Vocabulary: channel, channel intensity, channel length, distribution
patterns, exclusive distribution, selective distribution, and intensive distribution.
Pricing function
Essential Questions Will you explain the nature and scope of
the pricing function?
Strategies that promote critical
thinking and creativity:
Long term assignment due
dates:
Blooms understanding, analyzing,
applying, creating
End of semester: Marketing Plan
due
Substitute teacher (instructions)
See red folder on counter as you enter classroom
Reflection on strengths and weaknesses: (Specific teaching standard)
This class requires tolerance, patience
Accommodations for EC/504
___ Preferential Seating
__x_ Extended Time
___ Small group
___ Peer tutoring
__x_ Modified assignments
___ Other: Study guides
School: RSHS
Materials/Resources other than textbook
M
M
M
M
M
M
M
M
M
M
M
M
M
T
T
T
T
T
T
T
T
T
T
T
T
T
ESL:
W
W
W
W
W
W
W
W
W
W
W
W
W
Th
Th
Th
Th
Th
Th
Th
Th
Th
Th
Th
Th
Th
F
F
F
F
F
F
F
F
F
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F
F
F
Computer and Projector
Manipulative
Media Center/Computer Lab
Online discussion Board
PowerPoint
Smart Board
Curriculum Guide
Worksheets/Handouts
Internet Resources
DVD/CD/Gaggle Tube
Dry Erase Boards
All Think Mini lesson (Engrade)
Other:__field trip____MBA LAP_____________
Notes: