Teacher: Tianda Gay
Subject:Marketing
School: RSHS
Unit Title 3.00 Understand product/service management, pricing and channel management. 3.07 Channel management
Date: Week (13) November 19, 2012
Monday
Tuesday
Wednesday
Thursday
Friday
Introduce “WOW” word of the week:
Duty Station: Outside class at door during class changes and 7:30 am at vocational wing bathroom
Standards/Indicators
 I can/ I will
Acquire foundational
knowledge of channel
management to
understand its role in
marketing.

I can/I will
Acquire foundational
knowledge of channel
management to
understand its role in
marketing.


I can/I will
Have a safe and
wonderful
Thanksgiving:

I can/I will Have a

safe and wonderful
Thanksgiving
Have a safe and
wonderful
Thanksgiving
I can/I will:
Activities/Agenda
Explore (Bell ringer)
Sales tax math
“Break an egg” Shipping
activity
Review: d. Discuss
negative effects of pricing
laws.
e.
Explain the impact
of anti-dumping laws on
consumers
Explain (Teacher leadin)
Explain how channel
members add value.
c. Discuss channel
functions (e.g.,
information,
promotion, contact,
matching,
Explore (Bell ringer)
Sales tax math “Break an
egg” Shipping activity
Explore (Bell ringer)
Explore (Bell ringer)
Explore (Bell
ringer)
Review
How channel
management adds value
Review
Review
Review
Explain (Teacher leadin)
Describe when a channel
will be most
effective.
f. Distinguish between
horizontal and
vertical conflict.
g. Describe channel
Explain (Teacher leadin).
Explain (Teacher lead-in)
Explain (Teacher
lead-in)
Teacher: Tianda Gay
Subject:Marketing
negotiation, physical
distribution, financing,
and risk taking).
Explain key channel
tasks (e.g.,
marketing,
packaging, financing,
storage, delivery,
merchandising, and
personal selling).
Describe when a
channel will be most
effective.
management
decisions (i.e.,
selecting channel
members, managing
and motivating
channel members,
and evaluating
channel members).
Explore (Guided
practice)
Define the following
terms: channel,
channel intensity,
channel length,
distribution patterns,
exclusive distribution,
selective distribution,
and intensive
distribution.
Explore (Guided
practice)
Explain channel design
decisions (i.e.,
analyzing customer
needs, setting
channel objectives,
identifying major
alternatives—types
of intermediaries,
number of
intermediaries,
responsibilities of
intermediaries).
i.
Discuss the
relationship between the
product being distributed
and the pattern of
distribution it uses.
d.
e.
Monday continued
Tuesday continued
Explore (Guided
practice)
Wednesday continued
School: RSHS
Explore (Guided
practice).
Thursday continued
Explore (Guided
practice h.
.
Friday continued
Teacher: Tianda Gay
Elaborate
Independent practice:

Summary/Closure:

Key terms, concepts
Subject:Marketing
Elaborate
Independent practice
Explain how customer
service facilitates order
processing.
b.
Identify actions
that customer service
can take to facilitate
order processing.
c.
Describe the role
of customer service in
following up on orders.
Summary/Closure:
School: RSHS
Elaborate
Independent practice
Elaborate
Independent practice
Elaborate
Independent practice
Summary/Closure:
Key terms, concepts
Summary/Closure:
Key terms, concepts
Summary/Closure:
Key concepts terms
Evaluation:
quiz
Evaluation:
quiz
Independent practice
Key terms, concepts
Evaluation:
Evaluation:
Evaluation:
Grade sales tax math
independent practice
independent practice
quiz
independent practice
Flipping the classroom
Flipping the classroom
quiz
Flipping the classroom
Flipping the classroom
Discussion board:
Assessment codes
Bloom’s and Critical Thinking
Flipping the classroom
Teacher: Tianda Gay
Subject:Marketing
1.
Note taking and vocabulary building
2.
Unit or chapter test
3.
Quiz
4.
Group assignment
5.
Online discussion board
6.
Verbal response to questions/problems
7.
Study Guide
8.
Oral Presentation
9.
Graphic Organizer
10.
Solutions to Real World Problems
11.
Written Responses (e.g. Exit Ticket, Journal, Answers
to
Questions/Problems)
12.
Teacher Observation (e.g. thumbs up, thumbs down,
etc.)
13.
Reading
14.
Benchmark
15.
DECA activity
16.
Field trip
17.
Peer evaluation
18.
Self-evaluation
19.
Project
20.
Use of technology
21.
Math
22.
Science
23. All Think
24.
Blog
25. Wiki
26. Discussion board
27. pre-test
School: RSHS
Bloom’s Revised Taxonomy
Remembering
Retrieving, recognizing, and recalling
relevant knowledge from long-term memory bullet pointing,
highlighting, bookmarking, social networking, social bookmarking,
favoriting/local bookmarking, searching, googling
Understanding
Constructing meaning from oral, written, and
graphic messages through interpreting, exemplifying, classifying,
summarizing, inferring, comparing, and explaining advanced
searches, Boolean searches, blog journaling, twittering,
categorizing, commenting, annotating, subscribing
Applying
Carrying out or using a procedure through executing
or implementing running, loading, playing, operating, hacking,
uploading, downloading, sharing, editing
Analyzing
Breaking material into constituent parts, determining
how the parts relate to one another and to an overall structure or
purpose through differentiating, organizing, and attributing:
Comparing, organizing, deconstructing, attributing, outlining,
finding, structuring, integrating, mashing, linking, tagging,
validating, reverse-engineering, cracking
Evaluating Marking judgments based on criteria and standards
through checking and critiquing: Checking, hypothesizing,
critiquing, experimenting, judging, testing, detecting, monitoring,
blog/vlog-commenting, reviewing, posting, moderating,
collaborating, networking, refactoring, alpha/beta testing
Creating
Putting elements together to form a coherent or
functional whole; reorganizing elements into a new pattern or
structure through generating, planning, or producing: Designing,
constructing, planning, producing, inventing, devising, making,
programming, filming, animating, blogging, video blogging, mixing,
remixing, wiki-ing, publishing, videocasting, podcasting,
directing/producing
Technology see red above
Monday (assessment #’s)
1,3,6,9,10,12,13,20,21,26
Tuesday
1,3,6,9,10,12,13,20,21,
Wednesday
Thursday
1,3,6,9,10,12,13,20,21,
Friday
1,3,6,9,10,12,
13,20,21,
Teacher: Tianda Gay
Subject:Marketing
Key Concepts/Vocabulary
.

Materials/Resources other than textbook
Essential Questions: What is the difference between a
wholesaler, retailer, manufacturer, and an agent?
How does technology impact channel management?
Strategies that promote
critical thinking and
creativity:
School: RSHS
Long term assignment
due dates:
Product/company
power point
Blooms understanding,
analyzing, creating,
applying
Accommodations for
EC/504
___ Preferential Seating
__x_ Extended Time
___ Small group
___ Peer tutoring
_x__ Modified
assignments
__x_ Other: Read aloud
M
M
M
M
M
M
M
M
M
M
M
M
M
T
T
T
T
T
T
T
T
T
T
T
T
T
ESL:
W
W
W
W
W
W
W
W
W
W
W
W
W
Th
Th
Th
Th
Th
Th
Th
Th
Th
Th
Th
Th
Th
F
F
F
F
F
F
F
F
F
F
F
F
F
Computer and Projector
Manipulative
Media Center/Computer Lab
Online discussion Board
PowerPoint
Smart Board
Curriculum Guide
Worksheets/Handouts
Internet Resources
DVD/CD/Gaggle Tube
Dry Erase Boards
All Think Mini lesson (Engrade)
MBA Research LAP
Notes:
Substitute teacher (instructions)
See red folders upon entering classroom on the counter
Reflection on strengths and weaknesses: (Specific teaching standard)
Must pace myself
Students just don’t seem to see importance of discussion boards, flip classroom---very low participation—but keep trying
Consider being more involved with school community leadership
Teacher: Tianda Gay
Subject:Marketing
School: RSHS