Pavilion Dance South West
Digital Marketing Coordinator
Job role and description
The primary purpose of the Digital Marketing Coordinator is to provide dedicated digital support across
the organisation, acting as a champion for digital marketing and helping others understand the
opportunities it presents. The role will help refine and deliver Pavilion Dance South West’s digital
marketing and social media strategies and take particular responsibility for the on and off line promotion
of the organisation’s learning and participation programmes.
Responsible to:
Head of Marketing and Development
Works closely alongside:
Marketing Coordinator
Fundraising Coordinator
Learning and Participation Manager
Youth and Education Coordinator
Salary range:
Terms:
Hours:
Base:
£14,500 - £17,500 pro rata
Part time permanent contract
22.5 hours per week
Pavilion Dance South West, Bournemouth
Key Responsibilities:
Digital Marketing
Website

Coordinate the development and collation of new digital content for the website – working with
internal and external stakeholders to produce copy, blogs, and videos, under the guidance of the
Head of Marketing and Development

Liaise regularly with website designer and provider, LexisClick, to ensure the efficient day-to-day
running of the Pavilion Dance South West website. Duties include, but are not limited to, liaising
with internal and external stakeholders, managing content requests and updates, creating new
pages and content, editing content for house style and trouble-shooting basic technical issues
Research, Analytics & SEO

Undertake market research, data collection, monitoring of Google analytics, analysis and
evaluation to improve SEO and inform the development of the organisation’s digital marketing
and social media strategies

Keep up to date with new developments, platforms, best practice and research connected to
digital marketing and share this with colleagues
Social Media

Support the Head of Marketing and Development in the development and delivery of the
organisation’s social media strategy

Increase Pavilion Dance South West’s Facebook and Twitter feeds as well as developing the
organisation’s presence on other social media platforms

Deliver specific marketing or fundraising campaigns as requested by the Head of Marketing and
Development

Champion social media within the organisation and be the first point of contact for related
enquiries

Assist with the development of brand guidelines for digital and social media
Audience Development

Support the development and implementation of an audience development strategy to build
audiences and the level of their engagement for and with the professional programme of
performances and classes

Use and contribute to the development of the organisation’s database, PatronBase, and maximise
the effective capture and use of audience data

Research existing and potential audiences and build local knowledge and segmentation expertise
Promotion and Marketing

Support the promotion and marketing of the learning and participation programme in order to
maximise audiences and engagement, working closely with the Learning & Participation Manager
and alongside the Marketing Coordinator

Take specific responsibility for selected marketing campaigns, as specified by the Head of
Marketing and Development, utilising a range of marketing tools

Work alongside the Marketing Coordinator to deliver the print schedule – produce and effectively
distribute promotional materials and print and share responsibility for quality, accuracy and
timeliness

Identify and implement opportunities for cross promotion of Pavilion Dance South West activities
in association with other cultural providers and partners and support the Venue Manager in the
marketing of Pavilion Dance spaces for external hires and events

Support Pavilion Dance South West’s fundraising objectives by sharing information with colleagues
within the marketing and development team and assisting with the marketing of new fundraising
programmes
Other Duties

Work flexibly across the Marketing and Development team where required to support priorities
and administrative requirements

Be aware of, and actively implement the organisation’s policies with regard to, for example,
Equal Opportunities, Child Protection and Diversity

Attend staff & other relevant meetings and participate in training and other forms of staff
development and be available to work at evenings, weekends and bank holidays when necessary

Undertake any other duties commensurate with the post as directed by your line manager
Person Specification
The post holder will be an energised self starter, ideally with an arts or cultural sector marketing
background and a desire to explore creative marketing and communications tools which actively get our
message onto the street.
In addition to a commitment to the values, aims and objectives of Pavilion Dance South West, you will be
able to show evidence of the following against which we will assess your application:
Personal qualities

A passion for dance and the arts

Vision, imagination and creativity

Excellent communication and interpersonal skills and an enthusiasm for communicating with
people

Ability to be self motivated and to work flexibly as part of a small creative team

Ability to work within tight deadlines whilst maintaining accuracy at all times

Highly efficient and able to maximise limited resources and time

A flexible approach to work in order to manage multiple priorities

Can work effectively in a busy office

Can demonstrate the ability to quickly learn new skills

Show initiative and have a proactive nature: to seek out new marketing and digital opportunities
within the organisation

A real ‘can do’ attitude to fit in with a hard-working, enthusiastic and motivated team
Essential Experience and skills

Proven experience in digital marketing

Proven experience in managing web content and using E-marketing tools

Proven experience of using social media in a professional capacity and awareness of emerging
platforms

Proven administration and organisational ability

Proven experience of undertaking research

Excellent verbal communication skills with the ability to deal calmly, confidently and positively
with people at all levels internally and externally, both in face to face meetings and over the
telephone

Ability to present complex information in a clear and precise way

Experience in the production and distribution of print

First-rate written skills and the ability to convey a compelling narrative to a wide range of
audiences

IT literate, with experience of Excel, Access and web based databases

Ability to be proactive and professional in all aspects of the role
Desirable Experience and skills

Experience of working within an arts or cultural environment

Knowledge of the charity sector

Experience of working in an arts venue

A degree, or equivalent, in marketing or similar

Event organisation experience

Graphic Design skills and experience with Publisher, In Design or Photoshop

Experience of working with ticketing systems
This job description is a guide to the work you will be initially required to undertake. It may be changed
from time-to-time to meet changing circumstances. It does not form part of your contract of
employment and as your experience grows you will be expected to broaden your tasks, suggest
improvements, solve problems and enhance the effectiveness of the role.
This form summarises the main aspects of the job but does not cover all the duties that the job holder
may have to perform.