Pavilion Dance South West
Digital Marketing & Box Office Coordinator (full time)
Job role and description
The primary purpose of the Digital Marketing & Box Office Coordinator is to provide dedicated digital
support across the organisation, acting as a champion for digital marketing and helping others understand
the opportunities it presents. The role will help refine and deliver Pavilion Dance South West’s digital
marketing and social media strategies and take particular responsibility for the online promotion of the
organisation’s presented and participation programmes.
The role will also supervise and operate the box office system (PatronBase), provide support to the Front
of House team and act as a liaison between the Front of House and the Marketing & Development teams.
Responsible to:
Head of Marketing and Development
Works closely alongside:
Marketing Coordinator
Fundraising Coordinator
Venue Manager
Front of House Assistants
Learning and Participation Manager
Salary range:
Hours:
Base:
£15,000 - £17,500
37 hours per week
Pavilion Dance South West, Bournemouth
Key Responsibilities:
Digital Strategy

Support the Head of Marketing and Development in the development and delivery of the
organisation’s digital strategy
Website

Coordinate the development and collation of new digital content for the website – working with
internal and external stakeholders to produce copy, blogs, and videos, under the guidance of the
Head of Marketing and Development

Lead on regular uploading of season content to the website

Ensure that website content is always fresh and up to date, that links are working and cross-sells
and SEO are up to date
Box Office and Front of House

Supervise and operate the box office system (PatronBase) including the interface with the
website, uploading new events, maintenance, reporting, processing payments and cashing up tills

Support the FOH team during performances and other events to offer a quality experience to all
customers

Greet and direct customers and visitors, answer enquiries and take messages, offering the highest
level of customer service at all times
Social Media

Increase Pavilion Dance South West’s Facebook and Twitter feeds as well as developing the
organisation’s presence on other social media platforms such as Storify or Instagram

Lead on looking after the organisation’s video channels, observing best practice for channel
management, organisation and optimisation

Lead on ensuring current trailers are shown on the TV in the foyer, and that appropriate dance
trailers are shown in the cinema

Champion social media within the organisation and be the first point of contact for related
enquiries

Maintain the organisation’s multimedia archive
Promotion and Marketing

Support the Marketing Coordinator in the promotion and marketing of the presented and
participation programme in the venue, using digital marketing tools such as online listings,
e-newsletters, digital advertising etc.

Support Pavilion Dance South West’s fundraising objectives by sharing information with colleagues
within the marketing and development team and assisting with the marketing of new fundraising
programmes

Represent the organisation at events and activities in the community and take responsibility for
organising special profile raising events for the organisation

Provide support for PDSW events (create and put up signage; photography; flyering)
Research, Analytics & SEO

Undertake market research, data collection, monitoring of Google analytics, analysis and
evaluation to improve SEO and inform the development of the organisation’s digital marketing
and social media strategies

Keep up to date with new developments, platforms, best practice and research connected to
digital marketing and share this with colleagues
Other Duties

Work flexibly across the Marketing and Development team where required to support priorities
and administrative requirements

Be aware of, and actively implement the organisation’s policies with regard to, for example,
Equal Opportunities, Child Protection and Diversity

Attend staff & other relevant meetings and participate in training and other forms of staff
development and be available to work at evenings, weekends and bank holidays when necessary

Undertake any other duties commensurate with the post as directed by your line manager
Person Specification
In addition to a commitment to the values, aims and objectives of Pavilion Dance South West, you will be
able to show evidence of the following against which we will assess your application:
Personal qualities

A passion for dance and the arts

Vision, imagination and creativity

Excellent communication and interpersonal skills

Self motivated and able to work flexibly as part of a small team managing multiple priorities

Able to work within tight deadlines whilst maintaining accuracy at all times

Highly efficient and able to maximise limited resources and time

Prepared and able to work some unsociable hours including evenings and weekends

Able to work effectively in a busy office

Able to learn new skills quickly

Shows initiative and has a proactive nature

A real ‘can do’ attitude to fit in with a hard-working, enthusiastic and motivated team
Essential Experience and skills

Proven experience in digital marketing

Proven experience in managing web content and using E-marketing tools

Proven experience of using social media in a professional capacity and awareness of emerging
platforms
Proven administration and organisational ability


Excellent verbal communication skills with the ability to deal calmly, confidently and positively
with people at all levels both in face to face meetings and over the telephone

Able to present complex information in a clear and precise way

First-rate written skills and the ability to convey a compelling narrative to a wide range of
audiences

IT literate, with experience of at least Microsoft Office

Ability to be proactive and professional in all aspects of the role

Experience of working in a customer-facing sales environment
Desirable Experience and skills

Experience of working within an arts or cultural environment

Experience of working in an arts venue

A degree, or equivalent, in marketing or similar

Graphic Design skills and experience with Publisher, In Design or Photoshop

Experience of working with a ticketing system