Pavilion Dance South West
Marketing Coordinator (full time)
Job role and description
The primary purpose of the Marketing Coordinator is to provide dedicated PR and marketing support for
the presented programme in the venue, Pavilion Dance. This includes live performances, live screenings
& films, youth dance platforms, summer schools and summits, and the organisation’s learning and
participation programme.
The role also supports the Head of Marketing and Development in raising the profile of the activities of
Pavilion Dance South West, both to the general public in and around Bournemouth and to partners and
other stakeholders across the South West and beyond.
Responsible to:
Head of Marketing and Development
Works closely alongside:
Digital Marketing & Box Office Coordinator
Fundraising Coordinator
Learning and Participation Manager
Youth and Education Coordinator
Salary range:
Hours:
Base:
£15,000 - £17,500
37 hours per week
Pavilion Dance South West, Bournemouth
Key Responsibilities:
Promotion, Marketing and Audience Development

Lead on the promotion of the presented and participation programme under the guidance of the
Head of Marketing and Development, utilising a range of promotional tools, including print
advertising and print distribution, and digital marketing tools in collaboration with the Digital
Marketing & Box Office Coordinator

Identify and implement opportunities for cross promotion of Pavilion Dance South West activities
in association with other cultural providers and partners and support the Venue Manager in the
marketing of Pavilion Dance spaces for external hires and events, e.g. parties.

Lead on producing promotional print under the guidance of the Head of Marketing and
Development, such as classes and film leaflets, and family and season flyers; ensuring quality,
accuracy and timeliness

Design adverts and flyers in-house with Photoshop as well as briefing external designers, liasing
with printers and ordering print online

Support the Digital Marketing & Box Office Coordinator to deliver on the digital strategy, to
ensure that the website is up-to-date, that Social Media contacts are updated each season and
that the Social Media profile of the organisation is current and fresh.

Support Pavilion Dance South West’s fundraising objectives by sharing information with colleagues
within the marketing and development team and assisting with the marketing of new fundraising
programmes
Press, PR and Internal Communications

Support the Head of Marketing and Development in the day-to-day running of PDSW media
relations – fielding media enquiries, writing press releases and briefing notes, maintaining up-todate records of press contacts and organising press events

Generate regular media coverage by issuing and following up press releases and successfully
placing editorial and features in local, regional and national publications, evaluating and collating
the results

Represent the organisation at events and activities in the community and take responsibility for
organising special profile raising events for the organisation

Provide support for PDSW events (create and put up signage; photography; flyering)

Produce regular internal newsletters and updates
Brand

Follow brand guidelines and ensure brand integrity (including house style and tone) is upheld
across all marketing materials and publications
Administration

Work alongside the Digital Marketing & Box Office Coordinator to support the administration
needs of the marketing function, including research, events and mailings

Provide support for meetings, including taking minutes, preparing papers etc
Other Duties

Work flexibly across the Marketing and Development team where required to support priorities

Work on the front of house desk on occasion to greet customers, sell tickets and respond to
enquiries

Be aware of, and actively implement the organisation’s policies with regard to, for example,
Equal Opportunities, Child Protection and Diversity

Attend staff & other relevant meetings and participate in training and other forms of staff
development and be available to work at evenings, weekends and bank holidays when necessary

Undertake any other duties commensurate with the post as directed by your line manager
Person Specification
In addition to a commitment to the values, aims and objectives of Pavilion Dance South West, you will be
able to show evidence of the following against which we will assess your application:
Personal qualities
 A passion for dance and the arts

Vision, imagination and creativity

Excellent communication and interpersonal skills

Self motivated and able to work flexibly as part of a small team managing multiple priorities

Able to work within tight deadlines whilst maintaining accuracy at all times

Highly efficient and able to maximise limited resources and time

Able to work effectively in a busy office

Able to learn new skills quickly

Shows initiative and has a proactive nature

A real ‘can do’ attitude to fit in with a hard-working, enthusiastic and motivated team
Essential Experience and skills

Proven experience in marketing and press/media relations

Excellent verbal communication skills with the ability to deal calmly, confidently and positively
with people at all levels, both in face to face meetings and over the telephone

Experience in the production and distribution of print

First-rate written skills and the ability to convey a compelling narrative to a wide range of
audiences

Proven experience in proofreading and copy editing

IT literate, with experience of at least Microsoft Office

Proven administration and organisational ability

Ability to be proactive and professional in all aspects of the role
Desirable Experience and skills

Experience of working within an arts or cultural environment

Experience of working in an arts venue

A degree, or equivalent, in marketing or similar

Graphic Design skills and experience with Publisher or Photoshop

Managing web content and using E marketing and social media tools

Experience in photographing dance