For Immediate Release: Monday, July 30, 2012
GM and Manchester United Announce Chevrolet as
Shirt Sponsor
Brand signs seven-year deal beginning in 2014
DETROIT and MANCHESTER, England – General Motors and Manchester United today
announced that the world's most popular football club's shirt sponsor will be Chevrolet beginning
with the 2014/2015 season. Chevrolet, the current Official Car Partner of the Club, will become
only the fifth shirt sponsor in the Club’s 134-year history.
Announcing the deal, signed for an undisclosed amount, United’s Commercial Director Richard
Arnold said:
“This is a fantastic, long-term deal for the Club. We have been partners with Chevrolet for only
six weeks, but already they have produced some fantastic ideas that will benefit both the
partnership and our 659 million followers around the world. They are a key partner on our
current tour and I know they have enjoyed experiencing the buzz generated by our fanatical
support and the sell-out crowds in South Africa, China, and Europe. It is a great thrill for those of
us who work with partners all year round when an existing partner steps up to being one of our
principal partners. This commitment to United and its fans will bring real benefits to everyone
who cares about the Club.”
The U.S.-based car company will replace Aon, whose partnership with United began in the
2010/11 season.
Alan Batey, GM North America vice president, U.S. Sales and Service, said:
“We are extremely proud to connect our brand, Chevrolet, with Manchester United and its
passionate supporters all around the world. Manchester United’s statistics are impressive, but
this relationship goes far beyond the numbers – this relationship is about connecting our brand
with the deep-seated emotion that surrounds the team everywhere it goes.
"When you consider the core values of Chevrolet, our passionate customers around the world,
and our rich 100-year history, the partnership with Manchester United is a perfect fit. And, to be
only the fifth name on the iconic red jersey is a genuine honor. We very much look forward to
the road ahead and the opportunities we have in partnering with such a legendary club.”
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About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in
more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides
customers with fuel-efficient vehicles that feature spirited performance, expressive design and high
quality. More information on Chevrolet models can be found at www.chevrolet.com.
About Manchester United
Manchester United is the world’s most popular football club, with an estimated 659 million followers and
was recently named by Forbes magazine as the most valuable sports club in the world. Founded in 1878,
the Club has won a record 19th English league championships to add to its record 11 English FA Cups, 3
European Cups, 1 European Cup Winners' Cup, 1 FIFA Club World Cup, 1 Intercontinental Cup and 4
English League Cups. Its Manager, Sir Alex Ferguson, is the most successful manager in British history.
CONTACTS:
Philip Townsend
Manchester United Ltd
+44 (0) 161 868 8148
philip.townsend@manutd.co.uk
Tom Henderson
GM Communications
313-410-2704
tom.e.henderson@gm.com