For Immediate Release: Tuesday, Sept. 8, 2015
Chevrolet to Bring 11 Child Mascots to Manchester United Match


Will serve September 12 as part of Beautiful Possibilities Program for team’s home
match vs. Liverpool FC
First team players to wear name of mascot from Brazil, China, India, Thailand or
the United States on shirt back upon entering pitch
DETROIT – As part of its mission to bring play and football to communities around the
world through its Beautiful Possibilities Program, Chevrolet will host 11 children in
Manchester, England, this week as mascots for Manchester United’s match vs. Liverpool
FC.
The children – ages 8 to 14 from Brazil, China, India, Thailand and the United States –
will meet with Manchester United players and legends in the days ahead of Saturday’s
match, attend the Manchester United Soccer School and tour the Club’s stadium, Old
Trafford. Chevrolet chose the children because they embody the spirit of play.
The highlight of their experience will be Saturday when the children walk onto the Old
Trafford pitch with Manchester United’s first team, each player wearing a match shirt
with the name of his mascot on the back. Moments before the match starts, in a show of
admiration and in line with football tradition, Manchester United players will remove their
shirts and present them to the mascots.
This is the second consecutive year Chevrolet is bringing children from around the world
to Manchester to participate as mascots, an experience the brand plans to continue.
Each child’s story is featured at www.ChevroletFC.com.
“This week in Manchester, we’re going to show these children, their families and
communities, and millions of Manchester United followers around the world how football
and play can change lives and create beautiful possibilities,” said Tim Mahoney, chief
marketing officer, Global Chevrolet.
As part of its Beautiful Possibilities Program, Chevrolet enables children greater
participation in football by working with local nonprofit organizations to revitalize and
transform community pitches in Brazil, India, Thailand and other countries. During the
revitalization projects, Chevrolet identified children for an opportunity to receive this
week’s special experience.
“Welcoming the Chevrolet mascots to Manchester this week is truly an honor and their
wide range of nationalities demonstrates the Club’s global fan base and worldwide
appeal,” said Manchester United Group Managing Director Richard Arnold. “Through our
partnership with Chevrolet, the Club has had new and innovative opportunities to
connect with our 659 million global followers, and our players will be proud to walk out
onto the pitch with these children, wearing their names on the backs of their shirts.”
In addition to its Beautiful Possibilities Program, Chevrolet since 2012 has brought play
to an estimated 45 million youth in underprivileged communities in more than 90
countries worldwide by distributing more than 1.5 million ultra-durable footballs from
One World Play Project. Chevrolet, the official sponsor of One World Play Project, has
committed to distributing 2 million One World Futbols, which the mascots will use on
penalty kicks at halftime during Saturday’s match.
“Whether it’s the act of physically playing or simply supporting your favorite team, this
week these mascots will experience the joy of both with Manchester United’s players in a
way that few people ever get to realize,” Mahoney said.
About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business
in more than 115 countries and selling around 4.8 million cars and trucks a year. Chevrolet
provides customers with fuel-efficient vehicles that feature engaging performance, design that
makes the heart beat, passive and active safety features and easy-to-use technology, all at a
value. More information on Chevrolet models can be found at www.chevrolet.com
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing
one of the most popular spectator sports on Earth. Through our 137-year heritage we have won
62 trophies, enabling us to develop the world’s leading sports brand and a global community of
659 million followers. Our large, passionate community provides Manchester United with a
worldwide platform to generate significant revenue from multiple sources, including sponsorship,
merchandising, product licensing, new media & mobile, broadcasting and match day.
CONTACTS:
Cristi Vazquez
Chevrolet Communications
248-410-7827
cristianna.vazquez@gm.com
Dan Pierce
Chevrolet Communications
314-517-4750
dan.pierce@fleishman.com