For Immediate Release: Thursday, Dec. 17, 2015
New Chevrolet Malibu, Silverado Most Searched Vehicles
on Google in 2015
Brand takes four of Top 10 positions on annual search trends list
DETROIT – It’s been a banner year for Chevrolet, bringing five new vehicles to
market for 2015, and consumer interest in those vehicles is reflected digitally.
Google today released its annual Year in Search 2015 report and four of the Top 10
trends in vehicle searches were for Chevrolet models. The 2016 Chevrolet Malibu
was the most searched car and the 2016 Chevrolet Silverado was the most
searched truck. The 2016 Chevrolet Camaro and 2016 Chevrolet Colorado were
fourth and eighth respectively in overall vehicle searches by consumers.
“Search plays a tremendous role in educating customers about our products,” said
Paul Edwards, vice president, Chevrolet Marketing. “To see Chevrolet on top of
trending car and truck model searches for 2015 further emphasizes that the
product, design and technologies that make up our vehicles are resonating with
consumers.”
Google’s Year in Search is a list comprised of its top trending search queries that
had the highest share of web traffic over a sustained period throughout 2015 as
compared to 2014.
Car shoppers use multiple devices, including mobile to research models, find offers
and get real-time advice. According to Google, 69 percent of people who search
YouTube while buying a car were influenced by the site – more than TV,
newspapers or magazines.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing
business in more than 115 countries and selling around 4.8 million cars and trucks a year.
Chevrolet provides customers with fuel-efficient vehicles that feature engaging
performance, design that makes the heart beat, passive and active safety features and
easy-to-use technology, all at a value. More information on Chevrolet models can be found
at www.chevrolet.com.
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CONTACT:
Craig Daitch
Chevrolet Communications
248-330-0830
craig.daitch@gm.com