PRESS KIT
2015
THOMAS MERCIER
+33 1 44 54 03 47
2, rue de castiglione 75001 PARIS
www.popandpartners.com
MACHINES TO TRAVEL THROUGH TIME
It often feels that time is speeding up, in a permanently connected world demanding constant
attention. The new klokers brand seeks to reclaim that fleeting, precious time. To do so, it designs,
manufactures and sells Machines To Travel Through Time which provide creative, original and
inspired individuals with an opportunity to express their uniqueness.
CONTENTS
KLOKERS: UNIQUENESS FIRST AND FOREMOST 04
PERSPECTIVES 08
1| ORIGINS 08
2| PRODUCTION 11
3| DESIGN 14
4| DISTRIBUTION 16
THE 2015 COLLECTION 18
THE KLOKERS ECOSYSTEM 19
KLOK-01 20
KLOK-02 21
PHOTOS 22
CONTACTS 28
KLOKERS: UNIQUENESS FIRST AND FOREMOST
klokers was created through contact. Contact between people, ideas and values. A new
way of viewing the world and a determination to allow the contemporary man to show himself at his
best. Adopting a position diametrically opposed to the traditional watchmaking industry for which
time is only expressed through performance, occasionally ostentation and often convention,
klokers allows us to choose our temporality. To find the right pace. The watchword of this brand is
uniqueness. klokers invites you to look beyond conventions, to cast them off and to assert your
personality.
klokers offers you the possibility to create your own style: the watch head and the strap are
both interchangeable components. The watch head is attached to the strap by means of a
patented system. The combinations of watch heads, straps, materials, colours and accessories,
etc., are virtually endless. This also allows you to wear your watch the way you want, depending on
the time of day: on the wrist, as a fob, on your desk or on your notebook. You are the owner and
it's your choice. klokers is there to assist you, not to direct you.
klokers also highlights the uniqueness of the individual by flying in the face of time itself.
Although it has become a universal standard to read the time using hands or numbers, klokers has
come up with a very different solution: each item in the 2015 collection offers a new way to tell the
time. For the first model KLOK-01, it's not the hands which go round but three dials - one for the
hours, one for the minutes and one for the seconds. By using an alternative way of telling the time,
the individual shows his ability to think outside the box and reveals his unique character.
Finally, the brand appeals to our memories and personal emotions. Each item is inspired by
objects from the past, whose emblematic uses are still there buried away in the collective
subconscious. And so it is that KLOK-01 brings to mind the circular slide rule, once used in
mathematics. klokers timepieces are neither vintage nor retro but part of a transverse reality. They
offer a means to travel between yesterday and tomorrow, being resolutely focused on the future.
These are the klokers Machines To Travel Through Time.
OUR ORIGINS
Ideas in notebooks, the combination of thousands of images on a computer, not to mention
drawings. The reading of books by the physicist, Étienne Klein who specialises in time, the
sociological research of Richard Florida into the creative class or the analyses of Seth Goldin, the
man who conceptualised permission marketing.
Being there at the right time. Interacting with others and meeting the right people. One day
the stars were right and everything just fell into place. And so it was that the klokers concept was
born.
OUR MISSION
klokers has set itself the task of giving pride of place to uniqueness and defying or
experimenting with conventions.
The brand invites you to assert your uniqueness. It is aimed at those who see the
standardisation of styles as detracting from originality and creativity.
It can be quite a challenge to find your place in time and more particularly in your time. The
latter makes it possible to specify duration, succession, simultaneousness, change, the future and
speed, etc. The human brain is a poor stopwatch. This is the main function of the watch. To
provide a point of reference. However, that feeling of time speeding up cannot be ignored. Klokers
seeks to help us reclaim our time.
OUR AMBITION
Respecting the established watchmaking tradition but determined to reach out beyond it,
klokers is aimed at those who reject the diktats of our age. The freethinkers, the creative people,
the men and women who have chosen their own lifestyles, who embrace culture, innovation,
change and liberty. klokers timepieces bear witness to all of these special people.
klokers does not seek to impose anything. It proposes interchangeability, the possibility to
mix-and-match, to hold time in your hand, innovative new complications to make you think about
time differently and the technology to bring it to you. klokers has laid the foundations for an open
relationship between the brand and its users. When the will is there, the story can begin.
OUR DNA
klokers seeks to be unconventional while making no concessions concerning the quality of
all Swiss Made products proposed at affordable prices considering the level of complexity
proposed.
klokers has taken the bold step of inventing a new form of gestural experience with its
proprietary, patented attachment system. The fixed receiver has been designed as a jewel, finally
making the strap a truly standalone item. Freed from its constraint, the timepiece can now exist as
a separate item, attached to a writing block, a table, a bag, a belt or worn as a fob watch.
klokers has achieved a great leap forward in the design of watch movements by investing in
innovative micro-motor technology. In doing so, klokers has created a visually attractive way to tell
the time thanks to watchmaking complications displaying retrograde seconds and minutes, jump
hour display, GMT or a balance wheel to mark the passage of time. These timepieces are based
on the three key aspects of: technology, movement and the spatial and graphical conveyance of
information.
klokers is also innovating with its distribution. A global crowdfunding campaign was
launched on Kickstarter in September 2015. The exact date was announced by the brand a few
days before the launch. This immediately became a global success. Web surfers reserved their
models in advance, the first ones of which are numbered. From November 1, the klokers.com eshop will take over, offering a novel experience for the whole community of klokers. The first orders
will be delivered from February 2016 onwards. The traditional store-based distribution network will
be set up at the same time.
OUR CREDO
klokers makes effective use of memory without being outdated, nostalgic or vintage, but
instead by being resolutely focused on the future. To achieve this, each model echoes an original
item from our past: the slide rule for KLOK-01 and the time zones for KLOK-02. These items are
projected, conveyed and metamorphosed in an impressive contemporary style.
THE TARGET AUDIENCE
The term klokers also refers to the members of the community. This is the origin of the
name. KLOK - as a prefix of the name of each watch, and - ERS - as the suffix, denoting
membership of the community. Free, unfettered and seeking new experiences, these are the
discoverers, the people who explore the world around them. Richard Florida nicknamed them the
creative class. The discoverer rejects the risk of uniformity by developing his own time and his own
free space in which he can create. The originality of the styling, the uniqueness of the experience
and the sheer finesse of the detail and life encapsulated in the dial all contribute to making klokers
timepieces a vibrant symbol of these discoverers.
THE FOUNDERS
klokers is the result of contact and interaction. Interaction between ideas, values and
people. The interaction between Nicolas Boutherin and Richard Piras, who shared the same vision
of a future watchmaking concept.
One day, the stars were right and klokers became a reality.
Nicolas Boutherin, joint founder, president and artistic director, made his career in the
field of communication, innovation and the media, from cartoons to luxury goods. As either an
artistic director or general manager, he has worked in start-ups such as InVisio or in major groups
such as Publicis, Canal + and Arpin 1817.
An alternative idea of the concept of time emerged after lengthy research and after studying
the works of the physicist Étienne Klein, of the sociologists Hartmut Rosa and Zygmunt Bauman,
and the author Daniele Del Giudice. Reading books by Richard Florida or the marketing analyses
of Seth Godin also furthered his understanding of emerging needs and desires generated by our
contemporary lifestyles.
After 15 years in the technological innovation, electric vehicle, aeronautical and medical
devices sectors, Richard Piras, joint founder and general manager, began to rethink the
notion of time. As an entrepreneur in the traditional Swiss timepiece sector, he contributed to
pushing back the boundaries of this industry. Richard has always been fascinated by celestial
mechanics and starry skies. In his view, time is a fundamental aspect of the universe but up until
now no human being has been able to define time without the aid of a tautology.
PERSPECTIVES
1 - ORIGINS
With Nicolas Boutherin, joint founder, president and artistic director & Richard Piras, joint
founder and general manager
THE DESIGNERS
Richard Piras: I've been working in the timepiece industry for 10 years now with the aim of
pushing back the limits of a trade which has changed little over the space of three centuries. My
job as an engineer saw me working on technological innovations in varied fields ranging from
electric vehicles to the biomedical sector.
Nicolas Boutherin: Richard and I have one major point in common: enterprise. Innovation,
creation and the new technologies is how I would sum up my professional life. What guides me?
Pleasure and a determination to push back the boundaries. Although I am not an engineer like
Richard, I have a technological background which I seek to use for the benefit of society. How can
I change the way that items are used, to make people's lives better? I came up with this
watchmaking project by approaching it with a fresh set of eyes and adopting a new perspective. My
goal was to remove all barriers between watchmaking and fashion. The idea was to build a
polymorphous environment which takes account of uses and common practices in order to move
beyond them and look to the future.
OUR MEETING
R.P.: Nicolas explained his very detailed and relevant view of watchmaking, which I shared but
which is far from being universally accepted.
N.B.: With all due respect to the established watchmakers, I would sum things up as follows:
"watchmaking is a giant technological tap dance". From the outside, I think the more the brands
focus on the movement and the motor, the more we see the "guts", the more we lose interest in
time and the way this is represented. The focus is on being technologically "showy".
R.P.: This vision fully reflects the way this fast changing sector is currently heading.
OUR VISION
R.P.: Having realised this, Nicolas wanted to give the watch back its original definition: as a
timepiece! However, time is indefinable without resorting to a tautology. Consequently, we needed
to put time back in the watch dial. Not to create a watch from a design but to allow time to once
again take centre stage.
N.B.: That's right, my favourite area of expression and the one which fascinates me the most is the
representation of time. Its physical, tangible portrayal.
R.P.: In traditional watchmaking, it can be very complicated if you want to change what happens
under the dial as the architecture or watch movement is always the same, just like a car engine.
TIME TAKES CENTRE STAGE
N.B.: Time is rhythm. klokers brings movement and rhythm back to the dial. We are looking to
create a visual curiosity and change the way people habitually tell the time, destabilising them and
forcing them to question themselves in order to understand how to read the time. You have to
"unlearn" past practices to escape from exclusive and restrictive paradigms. Additionally, our
products are designed to help people take control of time again, to understand its value again in
order to slow things down.
R.P.: This is why we call our watches Machines To Travel Through Time. It's an emotional process
achieved through the use of memorabilia items which have an eternal place somewhere in
people's memories.
MEMORABILIA ITEMS
N.B.: I was not looking to create a fake or marketing-driven story. These memorabilia items appeal
to the brain and the way it operates as well as the memory. Even if we do not know them, we have
a strange impression of déjà vu and a sense that we have seen them someplace before. These
items convey emotional memories which sometimes belong to the collective subconscious, and are
used by us to portray time.
OUR VALUES
R.P.: klokers does not seek to be peremptory and to impose its values. klokers is not a luxury
brand. Our goal is to make things well and it was for this reason that we wanted a Swiss Made
movement and to bring our klokers an elegant and affordable product.
N.B.: klokers is a brand but also the name of the community, of those who have a "KLOK". The
klokers we are targeting are creative people, urban free thinkers and artists. They are mobile,
curious and connected. This creative class, so dear to Richard Florida, has taken time in hand.
klokers offers them the freedom to approach time their way and an opportunity to express
themselves just like a Moleskine notebook or Lego bricks.
OUR AMBITION
R.P.: The goal is to have sold 150,000 Machines To Travel Through Time by 2019.
N.B.: We accept that this is an industrial project. Behind this idea, it must be kept in mind that
klokers is intended to be a global and comprehensive project covering and exploring design,
production and distribution in an unconventional way. What's more, our products seek to
encourage people to reappropriate time, to give it back its true value.
PERSPECTIVES
2 - PRODUCTION
With Richard Piras, joint founder and general manager, Yannick Girardin, production
manager & David Marmilloud, partner in our selected design office Cortes Ingénierie
Biography of Yannick Girardin, production director
Yannick is a plastics engineer. For eight years, he was an innovation management consultant in
industry. He then worked for five years as a production director in the timepiece sector.
Biography of David Marmilloud, partner in the selected design office Cortes Ingénierie
David is a micromachine producer. With 10 years’ experience in industry behind him, he now
specialises in innovative projects. He is also a trainer at Savoie Mont Blanc University.
OUR WORK TOGETHER
David Marmilloud: I was involved in the klokers project very early on as a mechanical
draughtsman working initially on the attachment system ahead of the design office. The designers
subsequently worked on the complete project before sending us the visual details so we could
design the parts. It was also necessary to carry out work on the materials and ensure that the parts
assembled properly and that everything worked well. We also had to focus on the power of the
motors to ensure that they could drive the various discs.
Yannick Girardin: For my part, I was contacted by Richard for my know-how as a plastics
engineer, for the dials.
Richard Piras: The dial is the part which holds up all of the other timepiece projects as this is the
part involving the largest number of operations and for which there is no room for error.
Y.G.: In short, it's my job to develop and produce everything that takes shape in Nicolas’ head.
D.M.: I think that admirably sums up all of our work!
OUR METHOD
D.M.: We had to begin by drawing up a schedule of conditions and specifications based on
Nicolas’ and Richard’s ideas. Next, the priority was the attachment system as this was the common
feature for all models. The challenge was to design watches without them being just watches.
Watchmaking is a top of the range craft activity, although many rules and conventions remain
unwritten. They are passed down from generation to generation. The idea was to escape from this
straitjacket and to envisage a watch in a more modular manner using modern production
techniques with a particular focus on the design of the casing.
TWOFOLD ORIGINALITY
1. The assembly architecture
Y.G.: Watches have been assembled the same way for three centuries now. With klokers, we
reversed the assembly sequence.

D.M.: More precisely, the assembly of a watch usually takes the following form: firstly, you
assemble the movement and the dial onto which the hands are fitted. You take the middle
and slot together the movement, the dial and the associated hands. You then add a casing
ring to hold the dial and movement in place. You screw it all together. You fit a base and
then a bezel and its glass over it.
Y.G.: With klokers, you take the middle and add the movement, the dial, the hands and the glass.
D.M.: From an industrial viewpoint, it's much simpler.
Y.G.: We've designed things differently.
D.M.: Future buyers benefit from the fact that for the same breakeven cost, quality is improved by
reducing the assembly costs. We can therefore allocate costs differently and offer a product at an
affordable price with watchmaking features which are usually very expensive.
Y.G.: Another major difference compared to traditional watchmaking is to be found with the screws.
With traditional watchmaking, everyone likes screws because they are mechanical and therefore
reliable. With klokers, we use glue. This in itself is a sacrilege. There are just a few screws to
ensure that the watch can be dismantled, including when changing the battery, but that's all.
2. A revolutionary movement
Y.G.: The type of movement we use is situated midway between the quartz movement from the
1970s and a traditional mechanical movement. It's a hybrid movement known as a micro-motor.
The movement is comprised of various motors powered by a battery. Thanks to the electronic
components, this battery will power the mini-cogwheels to turn the hands independently.
D.M.: In a classic quartz movement, there is a mechanical transmission between each hand. In
other words, if you turn the first, the others turn more slowly. There is a fixed ratio. Here, each
hand has its own motor. It's a computer. Everything is controlled by a mini-controller, a processor.
The movement becomes an electronic component.
R.P.: The combination of our micro-motors and the mechanical movement makes it possible to
develop power on an axle but instead of this axle being at the centre of the movement, we can
position it anywhere on the plate. All of this is controlled by a chip which programs the movement.
This is what generates the desired movement of the dial. We are constantly on the lookout for new
partnerships and in this way we are able to continue innovating in the areas of miniaturisation and
movement. It should be borne in mind that the complications we propose are usually available for
mechanical watches sold between €3,000 and more than €20,000 in the traditional watchmaking
sector. The more we work on developing this kind of movement, its miniaturisation, its energy
consumption and its power, the more movement we will be able to provide in the dial.
D.M.: This offers unrivalled flexibility.
Y.G.: One of the difficulties is the torque. Currently, classical movements are unable to drive an
excessive weight on the hand. You therefore need to have very lightweight hands. For KLOK-01,
we used discs of 35 mm in diameter, which is quite a large size and a real challenge.
Y.G.: We have therefore used a motor for the KLOK-01, five motors for the KLOK-02 and three
motors on the KLOK-03.
R.P.: Finally, we needed to ensure sufficiently low consumption to avoid the need to be constantly
changing the battery. And we succeeded in this challenge, as our watches provide two years’
running time.
PERSPECTIVES
3 - DESIGN
With Nicolas Boutherin, joint founder, president and artistic director, Michel Berra &
Ludovic Blanquer of the design firm BBDC
Biographies of Michel Berra and Ludovic Blanquer, Designers
Michel and Ludovic have been the founding partners of the Berra Blanquer Design agency since
1996. They are specialised in the fields of watchmaking, luxury goods and business aviation.
THE CHOICE OF PARTNERS
Michel Berra: We are product designers who have specialised in the watchmaking sector over the
years and through numerous projects. We also handle interior design projects or projects for
restricted and even confined spaces such as lifts, boat hulls or helicopters. In these cases, we
focus on understanding functionality and on the user experience. A watch is also a restricted
space.
Nicolas Boutherin: It was precisely for these reasons that I chose you as you are not originally
from the watchmaking industry. I was not looking to simply make yet another watch. We were
looking for a new culture and an ability to think outside the usual watchmaking perimeter.
Designers able to bring a disruptive approach founded on oxymorons and to accept a co-design
brief to go beyond existing boundaries.
CREATING A WATCH
Ludovic Blanquer: The difficulty in watchmaking is firstly the client’s personal taste. Next comes
the taste of the client’s client, i.e. the retailer. And next comes the taste of the client’s, client’s
client, in other words the consumer, the person who will actually be buying and wearing the watch.
Watchmaking involves more than its fair share of emotion and personal experience, especially
when you cast aside classical criteria. It becomes a true artistic experience. After that comes the
psychology! It's important to understand the logic which inspires the manufacturer and imagine
what the end consumer will feel, without neglecting our own intuition and taste.
M.B.: Next, you need to know how to invent and design shapes and to make them compatible with
technical, industrial and commercial realities. Finally, you need to be able to design a product to
match its era. It's our job to put forward proposals and recommendations in this field.
CREATING A KLOKERS WATCH
N.B.: We gather information and assess the constraints. We incorporate all of this. Each member
of the design team designs pencil sketches and then we put forward ideas for the brand to
consider.
M.B.: After that, comes a game of "ping-pong" with Nicolas. The key is not to lose that initial idea
which everyone liked. Nicolas was the gatekeeper protecting the design, from marketing influences
among others.
L.B.: One of the difficulties in design terms was the interchangeable system. Not the reference to
the memorabilia items. We had to imagine a gesture, a sound and materials to create a strap
which was a genuine jewellery piece, which could stand alone without the watch. We therefore had
to imagine the two timepieces, the watches, and design a strap with an interface into which they
could fit.
N.B.: The underlying idea is to create a timeless gestural experience. We will continue to improve
this strap for an ecosystem of different accessories each year.
WHAT MAKES KLOKERS SO DIFFERENT?
M.B.: Apart from the assembly and the movement, the main difference with klokers lies in the way
it portrays time. Displaying the time in a non-conventional manner and portraying time without the
use of traditional watchmaking complications.
N.B.: I wanted us to focus our innovation on the portrayal of time in the dial rather than the
mechanism. I wanted us to reappropriate time, which is by its very nature intangible. I wanted the
user to be able to hold time in his hand like a rosary and to give the strap back its role not as a
sub-component but as an evolving fashion accessory.
L.B.: Another sacrilegious aspect is the plastic, whether combined or otherwise with other
materials such as metal or steel. This offers a variety of very interesting and different sensations.
Hot and cold for example.
N.B.: I wanted to walk a new road. With klokers I was keen to propose a new vocabulary for
timeless and gestural expression in the hope that the client will adopt this to invent his own life
scenarios.
PERSPECTIVES
4 - DISTRIBUTION
With Richard Piras, joint founder and general manager & Michel Pescio, distribution
director
Biography of Michel Pescio, distribution director
Benefiting from his 20 years’ experience in urban fashion as a distributor or business development
manager, Michel has worked for well-known international brands and distinctive brands operating
in niche markets (Adidas Original’s, Obey, etc.). He also has proven expertise in the launch of new
brands.
THE KLOKERS ADVANTAGE
Michel Pescio: As I see it, klokers above all means transitive design 1 and memorabilia or
keepsake items. The idea is to develop a watch based on an item and not to develop a watch in
itself. I have worked a great deal for brands with an established heritage but I believe that we are
coming to the end of this trend derived from a society in the grip of doubt. I am nostalgic for a time
when we looked to the future! And that's what Klokers is, a link between history, references and
the future. From a commercial viewpoint, we stand out from those brands which are focused only
on heritage.
MARKETING
M.P.: I think the worlds of watchmaking and fashion are not so far apart. Klokers watches are also
fashion accessories. Viewed from this angle, the strap, which can be combined with clothing, is a
key feature. We needed to identify a brand environment alongside which we were happy to be
seen and to envisage a dual network: that of watchmaking and that of fashion. We were looking to
1
Products or items which form a link between the past and the future in a spirit of continuity
create links between the past and the present looking toward the future but also to create an
interaction between watchmaking and fashion.
Richard Piras: The difficulty is that fashion and watchmaking do not operate to the same calendar.
The fashion world markets its collections well in advance and is generally less interested in
timepieces with their after-sales service requirements.
M.P.: We are hoping that Klokers will reconcile these networks with a different, reliable and
attractive product!
DISTRIBUTION STRATEGY
M.P.: We are basing our strategy on a threefold presence: a selection of "trendy" watch and
jewellery outlets, fashion shops selling accessories and concept stores.
R.P.: Significant changes are currently underway in the retail sector concerning the strength of the
brands, which have their own shops, and multibrand stores which are reviewing their sales model.
Things may change very quickly.
DISTRIBUTION
M.P.: In both the USA and Asia, we find significant power concentrated in the hands of the
shopping malls comprised of franchises. In Europe, the market is more segmented. These two
models should begin to come together, as is the case with the Middle East where enormous
shopping malls are being built. This offers a new way to organise retail activities and ultimately a
new way of consuming. Today, some distributors are even investing in start-ups, which then keep
them supplied with new products, or in new store chains. We will be present in five or six European
countries by late 2015, representing some 200 sales outlets in the largest stores by mid-2016, and
also via the e-shop. We will be distributing in Asia and the United States by late 2016. For the
Middle East, this is a very different market, for which we are already in discussions.
R.P.: The initial launch concerns 3500 watches per model. We are also seeking to innovate where
our distribution is concerned. The first launch will be via the Kickstarter platform. This Kickstarter
campaign will also serve as an advertising campaign. We will then turn our attention to the Klokers
website, which will propose a distinctive customer experience focusing on ways to tell the time.
Here too, purchasers may reserve their model. Finally, if everything goes well we hope to open the
first Klokers store in 2018.
MERCHANDISING
M.P.: klokers should emerge in multibrand stores thanks to small in-store sales corners which will
be seen from 2016 onwards. The idea is to change the way that watches are usually presented.
Here once again, we aim to be unconventional. We need to display these Machines To Travel
Through Time to best effect, to really highlight the modular case/strap system and finally the
innovative way in which the time is read, the movement and the rhythm.
THE 2015 COLLECTION
The 2015 collection comprised of two models, KLOK-01 and KLOK-02, has been planned to
project the identity of the Klokers brand focusing on three aspects:
- Technological
The 2015 collection proposes a stylistic approach to the movement combined with a different form
of assembly. It is aimed at the creative class, connected to the world by a ubiquitous vision of time,
effectively employing technology to improve their well-being.
- Hedonic
The 2015 collection accompanies and promotes the urban fashions of tomorrow, combining
individualistic hedonism and the need for social contact. The materials, colours and textures all
play a key role. klokers is seeking to create physical contact and a rich gestural experience for the
wearer and his environment.
- Unconventional
The 2015 collection proposes a unique form of aesthetic expression. It reconciles opposites,
constantly defending the wish to be oneself and to be unique. The 2015 collection creates links
between the worlds of fashion and watchmaking in a new relationship to shape, to usage and to
the finished item. klokers seeks to "re-materialise" time as a response to its constant
dematerialisation.
THE KLOKERS ECOSYSTEM
The klokers ecosystem provides for a wide variety of uses. All of these components are
interchangeable and the owner can choose how to combine them.
A. The klokers key
All of the items feature a patented klokers key allowing for the interchangeability of the watch
heads and the bases. The watch head can be quickly and easily unscrewed from its base.
The klokers key is the main aspect of the Klokers world: it is this key which creates the ecosystem,
providing the wearer with the possibility to wear the various items on his wrist, as a fob, in his
pocket, on his desk or his notebook, etc.
Characteristics:
-
Patented system
-
Purpose: locks and unlocks the watch head
-
Material: brushed stainless steel, 316 L
-
Attached to the base using a screwed stainless steel plate
A.1. The klokers strap
-Position of the klokers key: in the centre of the strap
-Purpose: designed to be worn with or without watch head
-Width: 22 mm
-Strap material: real leather; other materials are currently being considered (fabric, rubber, mix of
materials)
-Colours available in 2015: matt black leather, satin black leather, indigo leather, orange alcantara,
grey alcantara and Newport yellow leather
-Material for the pin buckle: stainless steel
A.2. The klokers fob
-Position of the klokers key: in a protective case
-Material for the chain: stainless steel 316L, snake link or flat link
-Material for the protective case: real leather
-Colour available in 2015 for the protective case: Black
A.3. Other accessories to come
-Base with travel alarm clock function
-Other types of straps
KLOK-01
The model inspired by the slide rule
KLOK-01 is inspired by the circular slide rule, a once ubiquitous instrument. This was an analogue
mechanical computer generally comprised of three scales, one of which slide between the other
two. Initially used for multiplication and division, it was later employed for more complex
operations.
CHARACTERISTICS
-Three concentric discs turn to show the time along a red vertical axis (patent-pending).
THE CASING
-The klokers Key: a pushbutton at 8 o'clock to unlock the watch head from its base
-Material: metal-polymer composite
-Dimensions: 44 mm wide x 11,5 mm deep
-Waterproof, down to 5 m
-Assembly: partially non-demountable construction
- Glass: transparent decorated polymer with built-in magnifying lens
MOVEMENT
-Swiss Made
-Driven by a high-tech Ronda movement (high precision Quartz movement), 1,55 V battery
-Displaying the rotary discs is made possible thanks to the use of extremely energy efficient
movement
WARRANTY
Two-year warranty against all production defects
KLOK-02
The model inspired by the time zones
In 1884, Sir Sandford Fleming proposed dividing the world into 24 time zones. In doing so he
universalised the notion of time. KLOK-02 was inspired by these time zones. Perfect for travelling
around the world, it makes it possible to display the time in its central window, from among 24
international cities. Under the sparkling glass, a retrograde display (minutes and seconds) shows
the passage of time.
CHARACTERISTICS
-Time display: jump hour in the window; retrograde seconds and minutes
-Date display: pressing the pushbutton at five o'clock enables you to choose your time zone from
among 24 international cities.
CASING
-The klokers key: pushbutton at eight o'clock to unlock the watch head from its base
-Material: metal-polymer composite casing and grained effect imitation leather covering. High
scratch resistance and smooth touch. Metal ring, pushbutton and crown
-Dimensions: 43.2 mm wide x 13.2 mm deep
-Waterproof, down to 5 m
- Glass: domed high transparency polymer polymethyl methacrylate
MOVEMENT
-
Swiss Made
-
SOPROD Mechatronic
-
Five micro-motors
-
TI Microcontroller
-
3V battery
WARRANTY
Two-year warranty against all production defects