“Clarity of mind means
clarity of passion”
Let’s explore the following 3 questions:
1. Why is AIESEC relevant?
2. How does AIESEC do that?
3. What is missing for us to do more?
What we envision:
Peace & Fulfillment of
Humankind’s potential.
Key Questions No.1
It’s been 64 years, is this still
relevant?
What challenges does the world face
right now?
What do young people need to be able to
address those challenges?
How does AIESEC address
those challenges?
There are always different challenges
and the world always needs different
things.
We believe the solution can
be constant and
fundamental.
The world needs
Leadership.
What’s the key relevance
of AIESEC?
We develop LEADERSHIP for a
positive impact on society for peace
and fulfillment of human kind’s
potential
Key Conclusion 1:
AIESEC is relevant as long as the world needs
better leadership
Key Question No. 2
How does AIESEC do that?
(The way we do it)
Outerjourney
innerjourney
Why we do GCDP/GIP?
Living a powerful exchange experience develops
Strong Leadership.
Why we do TMP/TLP?
Creating a powerful exchange experience for
others develops Strong Leadership.
This is AIESEC’s impact model,
Key Conclusion 2:
We create strong leadership through our
Experiential Leadership Development Programmes
Our impact is indirect:
We develop leadership in students so that
they can impact the world
The Power of the “Why”
What We Envision:Peace & Fulfillment of
Human Kind’s Potential
Our Impact Model
Develop Change Agents by providing
Experiential Leadership Development
Opportunities for Young People
Leadership is the solution for different issues.
Why we created AIESEC 2015?
What We Envision:Peace & Fulfillment of
Milestone:
AIESEC 2015
Human Kind’s Potential
Our Impact Model
Develop Change Agents by providing
Experiential Leadership Development
Opportunities for Young People
We want to do better and more of what we do.
Our growing physical and virtual reach
makes us the most credible and diverse global youth
voice.
We are recognized across sectors as the first choice
partner for
Our ability to develop entrepreneurial and
responsible leadership
Our collaborative environment empowers every
member to live a high-quality AIESEC experience
creating cross-generational positive impact on society
We have identified our Roots of
Success and we know the Images of
the Future
AIESEC 2015
Our growing physical and
virtual reach...
Most diverse and credible
global youth voice
...Our ability to develop
responsible and
entrepreneurial leadership
Recognized as first choice
partner across sectors
Our collaborative
environment...
...high quality experience
Creating cross generational
positive impact
How can we make our Roots of
Success more and better?
AIESEC 2015
Our growing physical and
virtual reach...
AIESEC XP more accessible to
create More Customers & Promoters
Program Re-definition/design to
ensure all programs are developing
...Our ability to develop
leadership
responsible and
-entrepreneurial leadership
Strengthening the exchange program
collaboration and living team XP
Our collaborative
environment...
Quality system in place for
customer oriented delivery
...high quality experience
No. of ELD Experience
Delivered
No. of ELD Experience
Delivered
No. of ELD Experience
Delivered
Program Quality Index
We believe focusing on our Roots of Success will
get us closer to our Images of the future
AIESEC 2015
Our growing physical and
virtual reach...
AIESEC XP more accessible to
create More Customers & Promoters
Program Re-definition/design to
ensure all programs are developing
...Our ability to develop
leadership
responsible and
-entrepreneurial leadership
Strengthening the exchange program
collaboration and living team XP
Our collaborative
environment...
Quality system in place for
customer oriented delivery
...high quality experience
What We Envision:Peace & Fulfillment of
Human Kind’s Potential
AIESEC 2015 MoS
Our Impact Model
Develop Change Agents by providing
Experiential Leadership Development
Opportunities for Young People
Do you want every young person in the
world
to live an experience that you are living?
What We Envision:Peace & Fulfillment of
Human Kind’s Potential
AIESEC 2015 MoS
Our Impact Model
Develop Change Agents by providing
Our Impact Model
Experiential Leadership Development
Develop
Change for
Agents
byPeople
providing
Opportunities
Young
Experiential Leadership Development
Opportunities for Young People
BHAG
Our Aspiration in the Market
Engage and Develop Every Young Person in the World
What is our strategy to achieve the BHAG?
No
How can we have a national strategy to
become the global youth voice?
How do I set goals for being first choice
partner?
How do I design strategy for cross generational
positive impact?
2015
2014
2013
Our promise of providing young people worldwide nearly
ONE MILLION
leadership development experiences till 2015
1948
2012
2011
To develop LEADERSHIP for
1,000,000 young people through
our Experiences for a positive
impact on society.
Ok – we get it.
But why it doesn’t work so well here?
Why do some experiences we deliver
not work so well?
Why we struggle to attract EPs?
Why companies aren’t buying
“leadership for a better world”?
Key Questions No. 3:
What is missing for us to do more?
Customer
Customer
Customer define whether what we
do is relevant, whether our “why” is
appealing for its target audience.
Organization is created
because of it’s vision;
Organization exists because
it provides product to the
market.
Our organization value is our “why” - that’s why we are
run exchange program
Organization
value
(Program)
Our program’s market value is how we choose and
package our products
Why HIV/AIDS among all the issues for iGCDP and why
not sport?
Why Russia as a oGCDP destination?
Market
Why Web Development?
value
(Product)
Why
Organization
value
What
(Program)
How
Market
value
(Product)
This is the X product we choose to penetrate the market and
grow our market share
1. It has Real Growth Potential
2. It brings Financial Sustainability
3. It makes us Always stay true to our “why”
Organization
value
(Program)
Market
value
(Product)
Personal Value and
needs
Insert
Operations
here!
What’s the individual value and needs of our members
to be connected with our products?
Why you member wants to send GIP EPs to China?
Market
value
Organization (Product)
value
Personal
(Program)
Value
(needs)
X Product
Name
(Project)
Let’s take a look at whether our operation
is well linked?
Impact on
developing
leadership
Why it has a
value for the
customer?
Why members
wanna run this
project?
Organization
value
(Program)
Market
value
(Product)
Personal Value and
needs
We need to ensure our operation is focusing on the intersection of the 3 elements so that we
can have the capacity to provide more and better experience for young people
2015
2014
2013
Our promise of providing young people worldwide nearly
ONE MILLION
leadership development experiences till 2015
1948
2012
2011
Now what’s your answer for the following 3
questions:
1. Why is AIESEC relevant to Switzerland?
2. How does AIESEC do that in Switzerland?
3. What is missing for us to do more?