National Directions
National Directions
Hello OGIP Teams!
Let’s Join the OGIP
movement in AIESEC
United States.
Laura Duque
MCVP OGIP 14.15
oGIP STRATEGY
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Principles of oGIP Strategy
Focus LCs
Sub products oGIP
Raising Strategies by Subproducts
Matching Strategies
Principles of oGIP Strategy
1. Targeted Marketing and ER : Making LCs growth with
specific sub products according to their market.
2. Empowerment Leadership in oGIP at Local Level:
Working faster and smarter with the right people
1. Project Based Recruitment in OGIP: TCS Project,
Teaching in Latin America, Marketing.
Clustering Model
oGIP
Focus Local Entities
AIESEC Austin Focus Entities oGIP
AIESEC Seattle
Additional:
AIESEC Yale
AIESEC NYC
Arizona
AIESEC DC
San Jose
AIESEC Madison
AIESEC SLO
Preparing for split
AIESEC UGA
Georgia State
AIESEC Michigan
AIESEC Chapel Hill
Appalachian
AIESEC Georgia Tech
Purdue
AIESEC Ohio University
AIESEC San Diego
Subproducts oGIP
TEACHING
MARKETING
INFORMATION TECHNOLOGY
Information Technology
IT: software development and Web application development
LC Focus: Michigan – Georgia Tech – Purdue -Austin
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2.
Process takes 1 week.
Process takes around
3 weeks
Teaching
LCs Focus:
Seattle
NYC
Madison
SLO
UGA
Michigan*
Chapel Hill
UGA
Ohio
Georgia
State
Appalachian
San Diego
Main Focus: LATIN AMERICA
(Colombia, Brazil, Peru)
To raise a teaching EP:
Education Background
Or
Teaching Experience
Project Based Recruitments
Marketing and sales
LCs Focus:
Seattle
Yale
NYC
UGA
Arizona
*LCs might decrease in raises
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More than 60% of the major finished
2 languages minimum
Work experience
Right country expectations
- Areas: Sales, Market Research,
International relationships.
Marketing & Sales Strategies
by Subproduct
Networking is the KEY!
Using the right channels and message
General Recommendations
•Have in your team people with the background of the
sub products
•Very good expectations, Always sell country partners
•Everywhere you go take sample TNs (around 4)
•Focus on the JD and professional experience
•Value proposition “Be more independent”
•Connect the vision of the university with Global Talent
purpose.
Marketing
Profile Marketing Student
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Ambitious
They like solid JDs
Savy (know about current
trends)
Strong communicators and
creative
Who can you talk to?
General:
-International programs offices
• Info sessions
-Career centers
• Flyers
-Clubs (Professional clubs, where • Contact Tables
people pay membership)
• Email blast
-Career Advisors (for graduates
specially)
-American marketing association
-Professors
Online:
• Facebook
Events:
• Twitter
-Career fairs
• Email students (get the head of
-Global Villages
the department to do it.
• AIESEC in the school website
Teaching
The
responsibility
of
education is for everyone,
not only the education
majors.
Profile Education Student
• Purpose driven
• More caring and
passionate
• Good Interpersonal Skills
• Flexibility
• Resourceful
Who can you talk to?
-Language Institutes
-Education department
-Education clubs
-Tutoring Center
-Business schools with a clear
value proposition
Online, more massive in terms
of projects:
-Facebook
-Twitter
-Email students
-AIESEC in the school website
General:
-Info sessions
-Flyers
-Contact Tables
-Email blast
-Projects
promotion
Teaching
Others
• Showcase the personal experience and impact, also
the development of communication skills.
• Focus on why the countries need this
• Bring sample JDs
Focus Project: Teaching in Latin America
Information Technology
IT student
Profile
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Direct, go to the point
Analytical
All about the value
proposition
Events:
Who can you talk to?
-Talk in career fairs
-IT professional clubs
-IT networking events
-Talks to the engineering schools
-Always take sample JDs and as much
detail as possible
Online, more massive in terms of
Others:
projects:
-Showcase professional
-Facebook
experience and type of
-Twitter
companies.
-Email students
-AIESEC in the school website with
specific projects like TCS
Matching Strategies
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Matching with country partners
Support in regional matching coordinators
Recognition for matching with partners.
CYP send also promotional materials for internal purposes.
Focus Project: TATA India
http://india.aiesecus.org/
Realizations:
NATIONAL GOAL
400 RE