High Liner Foods

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2014 INTRAFISH SEAFOOD INVESTOR FORUM

Paul Jewer, CFO

May 20, 2014 | New York

Disclaimer

Certain statements made in this presentation are forward-looking and are subject to important risks, uncertainties and assumptions concerning future conditions that may ultimately prove to be inaccurate and may differ materially from actual future events or results. Actual results or events may differ materially from those predicted. Certain material factors or assumptions were applied in drawing the conclusions as reflected in the forward-looking information. Additional information about these material factors or assumptions is contained in High Liner Foods’ Annual available on SEDAR ( www.sedar.com

) and the Investor Information section of High

Liner Foods’ website ( www.highlinerfoods.com

).

2

Presentation Currency

CAD presentation:

• High Liner Foods is traded on the Toronto Stock Exchange and references to stock price, dividends and market cap are presented in CAD

USD presentation:

• Beginning with the 2012 annual report, the Company began to present its financial statements in USD

• 2010, 2011 and 2012 are fully converted and restated under IFRS rules to USD; previous years Canadian GAAP statements are converted from CAD at the annual period-end and average USD/CAD exchange rates and remain as originally reported in Canadian GAAP

3

Company Overview

TSX symbol 1

Recent price 2

52-week range 2

Shares outstanding

Total market cap

Quarterly dividend 3

Current yield 3

TSX Listings Data

HLF

CAD$44.35

CAD$29.51 - $49.80

~15.33M

~CAD$680M

CAD$0.21 per share

~1.9%

1 Public company since the 1960’s; listed on TSX in 1971

2 Source: TSX May 16

3 Effective May 8 th th , 2014

, 2014

HLF Three Year Share Price History 2

5

High Liner Foods Corporate History

1899

WC Smith founded

(salt fish)

1945

National

Sea

Products created

1986

Fisher Boy acquisition

1999

Name change to

High Liner

Foods

2007

FPI acquisition 1

2010

Viking acquisition

2011

Icelandic

USA acquisition 2

2013

American

Pride

Seafoods acquisition 3

1926

High Liner brand created

1982

Commodore private label acquisition

1992

Northern

Cod moratorium

2003/04

High Liner sells its fishing assets

1 Acquired FPI’s North American marketing & manufacturing businesses

2 In 2005, Icelandic & Samband of Iceland merged

3 Acquired on October 1 st , 2013 (see Slide 22)

2014

Today’s

High Liner

Foods

6

Business Overview

30%

Geography

26%

Branding Channel Product Form

31%

39%

70%

74%

69%

USA (incl. Mexico)

Canada

HFL Brands

Other

Foodservice

Retail

Value-added

Other

* The charts above reflect the Company’s business profile based on sales and on a proforma basis including American Pride

61%

• We are the North American leader in value-added frozen seafood

• In Canada, #1 market position in retail and largest foodservice player

• In the U.S., estimated #2 in retail value-added (including private label) on a volume basis and the leading supplier of value-added products in foodservice

• Our vision is to be the leading supplier of frozen seafood in North America

7

Broadest Market

Reach in Industry

• 2X the size of largest competitor in retail

& food service channels (100%

ACV) in Canada

• Largest grocerychain supplier of private label valueadded seafood in

U.S. and Canada

• The largest food service suppliers of value-added seafood in U.S.

• Estimated #2 supplier of seafood by volume in U.S. retail channel including private label and niche brands

Advantaged Business Model with Market Breadth

Market Leading

Brands

Diversified Global

Procurement

• Strong global procurement built on long-term relationships with network of quality suppliers

• Broad procurement activities in North

America and strong footprint in Asia

• Geographically diverse procurement territory mitigates changes in the cost of raw materials

• State-of-the-art web-based IT system to manage logistics and quality for overseas suppliers

Frozen Food Logistics

Expertise

• Logistics expertise allows timely delivery of raw materials and finished goods from over 20 countries to all key customers

• Seamless logistics process approach tailored to be costeffective and customer oriented

• Scheduled deliveries to major customers on regular basis

Innovative Product

Development

8

Optimized Manufacturing Footprint

Lunenburg, NS (Can)

Capacity p.a.: 40m lbs

Utilization: 81%

Malden, MA (U.S.) (1)

Capacity p.a.: 41m lbs

Utilization: 32%

(1) Leased facility

Portsmouth, NH (U.S.)

Capacity p.a.: 80m lbs

Utilization: 83%

New Bedford, MA (U.S.)

Scallop Processing

Capacity p.a.: 12m lbs

Utilization: 67%

New Bedford, MA (U.S.)

Value-Added

Capacity p.a.: 87m lbs

Utilization: 61%

Newport News, VA (U.S.)

Capacity p.a.: 90m lbs

Utilization: 77%

Burin, NL (Canada)

Danvers, MA (U.S.)

HLF facility

Closed facility

Aggregate production capacity of ~350M lbs per annum

Ability to increase 25M lbs p.a. with minimal capital investment

• Low-cost and efficient

• $18M in annual synergies related to Icelandic USA acquisition include cost savings from two plant closures:

Burin, NF (late 2012)

Danvers, MA (early 2013)

• Scallop and value-added processing facility acquired as part of American Pride acquisition in Q4 2013

9

Financial Review

Fiscal 2013 Highlights

Strategic:

• Acquired American Pride Seafoods (“American Pride”) on October 1st

• Achieved 99% of our strategic goal to sustainably source all of our seafood

Financial:

• Created value for shareholders – increased share price and dividends

• Reported record sales and net earnings (although lower than expected)

• Debt amendments in Feb 2013 resulted in significant interest savings

• Significant deleveraging in Q1 – Q3 (prior to the American Pride acquisition)

Operational:

• Completed Icelandic USA integration and related plant consolidation and relocation of U.S. food service distribution center in Q1 2013

• $18M in total annual synergies achieved related to the Icelandic USA acquisition

11

Sales History

$1 200

$1 000

$800

$600

$400

$200

$-

$947M

2006 2007 2008 2009 2010 2011 2012 2013

12

Diluted EPS and ROE History

$3,00

$2,50

$2,00

$1,50

$2.65

30%

25%

20%

15%

$1,00

$0,50

10%

5%

$0,00

2006

Diluted EPS

2007 2008 2009

Partially Adjusted Diluted EPS

2010 2011 2012

Adusted Diluted EPS

2013

0%

Return on Equity

Diluted EPS is net income as reported divided by the average diluted number of shares

Partially Adjusted Diluted EPS is based on Adjusted Net Income (1)

Adjusted Diluted is based on Adjusted Net Income (1) except including non-cash stock compensation expense

(1) Adjusted Net Income is net income as reported excluding the after-tax impact of: business acquisition, integration and other expenses; impairment of property, plant and equipment related to plant closures; additional depreciation on property to be disposed of as part of an acquisition; increased cost of goods sold relating to purchase price allocation to inventory acquired over its book value; non-cash expense from revaluing an embedded derivative associated with the long-term debt LIBOR floor and marking-to-market an interest rate swap related to the embedded derivative; the write-off or write down of deferred financing charges on the re-pricing of our term loan; withholding tax related to intercompany dividends; and stock compensation expense.

13

Dividend History

$0,90

$0,80

$0,70

$0,60

$0,50

$0,40

$0,30

$0,20

$0,10

$0,00

10-year CAGR (2003 to 2013): 31%

$0.70

$0.82

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

*Assumes Q3 and Q4 dividend at same rate approved for Q2 of CAD$0.21

*

Common shares up to September 15, 2007; Common and non-voting shares from

Dec 15, 2007 to Dec 17, 2012; Common shares from December 18, 2012 to present

14

Financial Review – Q1 2014

Sales (USD millions)

$350

$300

$250

$200

$150

$100

$50

$0

$275.2

$302.6

Q1 2013

Excluding American Pride

American Pride

Q1 2014

• Q1 sales in domestic currency were $310.1M in 2014 and $275.8 M in

2013

• American Pride sales were $41.4M in Q1 2014

15

Financial Review – Q1 2014

$15

$10

$5

$-

EBITDA (USD millions)

$30

$25

$20

$21.3M

Q1 2013

Standardized EBITDA

Partially Adjusted EBITDA

Adjusted EBITDA

Q1 2014

$27.2M

• Strong operational performance in Q1 through the busy Lenten period

• $6.0M improvement in

Adjusted EBITDA reflects challenges encountered by our U.S. operations in 2013 are largely resolved

• American Pride contributed

$41.4M in sales and $2.2M in

Adjusted EBITDA

16

Financial Review – Q1 2014

$0,60

$0,40

$0,20

$0,00

Diluted EPS (USD)

$1,00

$0,80

$0.63

$0.88

Q1 2013

Diluted EPS Partially Adjusted EPS

Q1 2014

Adjusted EPS

17

Deleveraging

Net interest-bearing debt / Adjusted EBITDA ratio

5,00x

4.4x

4,00x

3.9x

3.4x

3.2x

3,00x

2,00x

1,00x

3.8x

0,00x

Dec 31/11

Pro Forma

Icelandic

Dec 29/12 Sep 28/13

Pre-American

Pride

Acquisition

Dec 28/13 Mar 29/14

<3.0x

Target

18

Debt Amendments – Q1 2014

• Favourable amendments to the Company’s debt facilities – Term Loan and asset based loan (ABL) – announced late April

• Term Loan and ABL:

Increased capacity and flexibility for acquisitions, investments, distributions, capital expenditures and operational matters

Extended terms (Term Loan from Dec 2017 to Apr 2021 and ABL from Dec

2016 to Apr 2019)

Reduced interest costs

• Additionally, Term Loan facility increased from $250M to $300M and a number of covenants on this facility were improved or removed

19

Vision & Growth Strategy

20

Steady Course

Following years of strong growth,

High Liner Foods remains on a steady course to achieve its vision to be the leading supplier of frozen seafood in North America

21

Industry Drivers

Long-term growth influenced by strong North American demographics

An aging, health-conscious population

45+ years of age account for half of seafood consumption

Health benefits tied to eating fish

• Fisheries recovering around the world largely due to the sustainability efforts over the last ten years

• Growth from aquaculture species

• Long-term demand growth still greater than supply

22

2014 Strategic Goals

Profitable growth

• Organic growth, acquisitions and supply chain optimization

Supply chain optimization

• Optimize our systems in procurement and purchasing, inventory management, product rationalization, and shipping and warehousing

Succession planning

• With a significant number of retirements expected in the next ten years, focus is required to both develop and hire talent to elevate the organization when retirement vacancies occur and to build the human capacity and expertise necessary to support our growth strategy and ensure the successful integration of acquired companies

$150M Adjusted EBITDA by 2016 (pro forma basis)

23

Growth Strategy

Innovation

• We are a recognized leader in our industry for introducing new and innovative products and we will continue to focus on developing innovative product offerings that both increase the overall demand for frozen seafood products and grow our market share

Industry consolidation

• Seafood category is highly fragmented due to global supply chain and high number of species

• Substantial growth over the next several years must come from acquisitions that continue to consolidate the frozen seafood industry

Four acquisitions since 2007 have significantly consolidated the U.S. food service channel and High Liner Foods has built a reputation as a successful consolidator with the ability to achieve meaningful synergies through integration of its acquisitions

24

Strong

Customer &

Vendor

Relationships

Proven &

Experienced

Management

Team

Competitively

Advantaged

North

American

Platform

Market Leader in

North American

Value-Added

Seafood Market

Unique

Global

Sourcing

Network and

Expertise

Investment

Rationale

Attractive

Financial

Profile and

Strong Free

Cash Flow

Generation

25

QUESTIONS?

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