SEAFOOD SAVERS By Margareth Meutia WWF-Indonesia Marine Communications BACKGROUND Competition for marine resources “Bad Practices” Group Other NGOs “Good Practices” Group WWF WWFin the NOW past WWF Value: INSPIRING Exposing good practices as oppose to fighting bad practices Source: www.greenpeace.org OBJECTIVES OF SEAFOOD SAVERS 1. To be a coordinating institution of corporate which possess good initiatives to achieve sustainable fisheries. 2. To provide assistance to corporate aspire to achieving MSC/ASC certification. 3. As a facilitating institution to socialize issues of sustainable fisheries ASC OBJECTIVES OF SEAFOOD SAVERS 4. To be a place of encounter between producers and buyers of sustainable seafood products 5. To facilitate information exchange among corporate members regarding sustainability issues MEMBERS • Producers/Suppliers: Any individual, groups or company practicing capture fisheries, aquaculture, processing, collection and delivery of targeted marine resources (tuna, grouper, snapper, shark, shrimp, napoleon) • Retailers/Buyers: any institutions selling targeted marine resources (tuna, grouper, snapper, shark, shrimp, napoleon) to end consumers • Financial Institution: any institutions funding or making investment in business of marine resources. ALL SEAFOOD SAVERS MEMBERS WILL BECOME CHAMPIONS OF WWF-ID SEAFOOD CAMPAIGN 2011 STAGES OF IMPLEMENTATION MoU Due Diligence Rehabilitation&Evaluation (see Rehabilitation Stages below) Identification Cooperation Agreement (Full Membership) (minimum requirement) Conditioning YES Evaluation/Planning What WWF will bring to the partnership 1. Technical and Strategic Capacity towards MSC & ASC ASC 2. Communications capacity joint campaign 3. Advocacy & Lobbying Network national policy REGIONAL PLATFORM • Participating countries: Indonesia, Singapore, the Philippines, Hongkong • Big Win: At the CTI Business Summit II, launch of Regional Seafood Savers Platform whose Partners from across the seafood market chain champion sustainable fisheries in the Coral Triangle. INITIAL INDONESIA’S CORPORATE MEETING INDONESIAN CANDIDATES SUPERINDO PROGRESS OF COMPANIES COMPANY LoI Pulau Mas Bali Seafood International Sea Delight Mustika Minanusa Aurora Id Panca Mitra Multi Perdana Ranch Market ANOVA Due D. MoU Conditioning Evaluation & Planning Agreement Rehab & Evaluation PROMOTION TRIAL WITH RANCH MARKET IDENTIFICATION PROCESS EDEKA cooperation One cooperation - three contracts 1. Licence Agreement: Panda Development Fund (logo use etc.) Fee: X00.000 € 2. Sponsoring Agreement: Fee: X00.000€ 3. Contract for Consultation: Fee: to cover one staff and additional consultants (e.g. for seafood assessments) EDEKA cooperation 2012: 100% sustainable sourcing for all seafood products Analysis of the seafood portfolio Guidelines for Seafood Sourcing Moving seafood portfolio towards green Working along the supply chain to improve fisheries Traceability Political Activites Internal communication Communication to customers terima kasih..