Dr. Basil J. Janavaras
basilj@janavaras.com
Introduction
The GMMSO, www.gmmso4.com is essentially a Project-Based Learning (PBL) tool designed to be used
for international business projects as a part of a course or on its own.
•The GMMSO:
•
Is based on both international business theory and practical, hands-on experiences.
Will assist you in making strategic marketing/management decisions on how to expand a
company’s business internationally and how to develop an appropriate business and marketing
plan.
•You are provided with helpful tools such as a User Guide with step-by-step instructions, targeted internet
resources, case examples and a glossary.
•
Purpose of GMMSO
•
An online management planning tool designed to aid research of
global markets and develop international marketing plans and
strategies
•
It is designed to help you bridge the gap between theory and the
rigorous decision making process of solving real, complex business
problems in a global setting.
Learning Outcomes
As a result of using the GMMSO software as a key teaching and learning tool you should learn how to:
•Research,
•Apply
analyse, interpret and use data to make business decisions in a global setting.
what they learn in the classroom or training environment.
•Integrate
context.
knowledge from all functional business areas and be able to make decisions in a global
•Perform
a situation analysis of a company in a global context.
•Practice
how to research global markets.
•Identify
and evaluate high potential country markets for company’s products/services.
•Conduct
competitive analysis.
•Determine
•Develop
•Use
best entry mode strategies.
customize marketing plans and strategies.
internet resources and information effectively.
How it works?
•
Gather Information
•
Enter Information
•
Analyze and Evaluate Information
•
Generate Reports
•
Refine Reports and Create Summaries
Registering
www.gmmso4.com
Getting Started
Please login to www.gmmso4.com and select the
shown in the screenshot below
tab as
Choose the type of registration
If you are registering as student, you can
register with a purchase code provided by your
institution/ instructor
You can also use your credit card to purchase a
code
Starting on the GMMSO4
GMMSO4 welcome screen
Details of your registration,
Course, instructor and
institution
click here to start on the
INDIVIDUAL
project
click here to start on the
GROUP
project
The GMMSO4 workspace
1. Personal profile -edit your details as
well as see details of your course.
2. Choose a language to use the
system, a support tab that allow you
to contact us in the event of a
technical issue, a list of frequently
asked questions (FAQs) on the
GMMSO4 and contact forms to send
us a message.
3. home page , view your individual and
group report areas as well as a help
section that provides you with user
guides, case studies and examples
of reports that have been created
using the system.
4. View any scores or comments made
by an instructor, create reports, and
manage your profile.
5. GMMSO4 individual or group areas
Navigating the GMMSO4
The top left hand section of the GMMSO4 is
key to navigating to your projects. You can
toggle from the Individual (GMMSO4(I)) as well
as a group project (GMMSO4(G)) if your
instructor has allowed it.
Clicking on the resources tab will open a
window with glossary, suggested web sites and
useful articles that are relevant to the section
you are working on as shown below
Click on the ‘ADD Bibliography’ Tab to add
references to you project as you enter data.
Your personal list of references will be listed as
shown below
Group Assignments
•
When a group is created, an
automated e-mail with group
information will be sent to all
group members.
•
Each member of the group will use
his or her own username and
password to log in
Two group members should not be working
on one screen simultaneously.
Communicate with your group members
frequently to keep track of each others
progress.
If it should occur that two members are
working on one screen, when one of those
persons clicks “Save,” the other person will
lose all of his or her entered data!
GMMSO4 System
The GMMSO4 system
The GMMSO4 system
Each module defines a set of objectives and provides
• Steps,
• Instructions,
• Resource links to accomplish these objectives.
•Apply
classroom and textbook context
•Integrate
knowledge from experience
•Perform
a situation analysis of a company in a global context
•Practice
how to research global markets
•Identify
and evaluate high potential country markets for company’s
products/services
•Conduct
competitive analysis
•Determine
•Develop
•Use
best entry mode strategies
customized marketing plans and strategies
internet resources and information effectively
•Make
informed business decisions in a global context
Outline of each
module
Module 1
Understanding the company’s Strategic Position
Module 1 objectives
•
The objective of Module 1 is for project teams and/or management to conduct a company situation
analysis. Not only does this assist project teams in conducting more effective and targeted studies, but it
also helps management redefine their business within the framework of a global marketing
imperative. This is done by:
•
Choosing an industry and a company within the industry.
•
Perform a company strategic analysis.
•
Select a specific Product Line/service of the chosen company if more than one Product Line/service is
available. If you choose a retail establishment, decide on the merchandise mix that will be included in the
overseas operation, along with the number of stores that will be opened during the first, second and third
year of international operation.
•
Determine the Target market profile.
•
Determine the international involvement, if any, of the company.
•
Conduct an internal analysis of the company.
•
Conduct an External Analysis of the Industry.
•
Determine the company's global business readiness in the international arena.
Module 2
The Search for Global Markets
Module 2 objectives
The objective of Module 2 to is to identify the country with the highest market potential
for your company, using a country attractiveness screening process consisting of three
stages, and determine the most effective entry mode strategy for the targeted country as
shown below:
1. Macro Level Criteria
2. Micro Level Criteria
3. Accessibility Criteria
4. Market Entry Strategy Criteria
The criteria selected should assists the company to identify the country that offers the
most business opportunity for your company based on:
1. Need/desire for the product.
2. Market size and growth.
3. Ability to purchase the product.
4. Ability to enter the market.
Module 3
The Entry Strategy and Business Plan or Marketing Plan
Module 3- Objectives
•
The objective of Module 3 is to determine the most effective entry strategy and marketing plan based on
company's goals, resources, strengths relative to the competition and market conditions by using the following
procedure:
•
Develop marketing strategies and action plans that will most successfully penetrate the Target Market country.
•
Identify the Target Market in the country using key segmentation variables.
•
Develop Market Penetration and coverage objectives that fully exploit market opportunity.
•
Determine whether the company should create, extend, and/or adapt its current product/service.
•
Determine the best pricing strategy and method for the company's product after investigating terms of sale and
value added costs in the Target Market.
•
Develop an effective promotional strategy by carefully matching company resources with perceived
product/service benefits and buyer behaviour in the Target Market.
•
Determine the best distribution strategy and channels for the company's product/service in the Target Market.
•
Based on entry strategy and the developed marketing plan, forecast future sales/profits as well as breakeven
financial analysis for the Target Market.
•
Briefly state your conclusion and recommendations for Module 3
•
Generate Module 3 Report
Save and Continue
•
Remember to click “Save” at the bottom of every screen before exiting or moving forward
to the next page.
•
Click “Save & Continue” buttons to navigate through GMMSO
Choosing Companies
•
Public vs. Private Companies
• Public companies are easier to research.
• But public companies are usually already well established
internationally : may need to select countries in which the
company does not have presence.
•
Fictional Companies
• Need permission from their instructors.
• Keep in mind, financial data will need to be projected.
•
This is an advanced option.
Research Tips
•
Search for answers instead of
expecting answers with the
click of the mouse
•
Review the User Guide, Case
Examples, Resources and
Glossary before working on
the project.
•
All of these are available
through the HELP tab
•
Glossary terms are
hyperlinked in all four
Modules.
Generate Reports
Users can view all of their data online by clicking
on the ‘REPORT’ tab. The reports can viewed
online and downloaded as PDF files
•To
transfer report into either MS office or MAC
pages, view online and select the data to be
copied and paste this into a separate file.
Appendix
This section contains an area for you to work out the
following parts of the report
In-depth financial analysis
Micro Variables
Accessibility Variables
•
•You
file
can also export the whole report as a PDF
Executive Summary
Use the fields to enter information accordingly. The
Executive Summary should be about 1 page
in length.
Bibliography
Complete the Bibliography as you complete the
project. Don’t wait until the end. Use the
appropriate format (MLA, APA, Harvard etc) for
documenting sources used in the report.
Thank you
Janavaras & Associates International, Inc., INC
27 Capri Drive. Mankato. MN
Phone: 507-382-0304 or 507-345-5824
E-mail: basilj@janavaras.com