Public relations It’s
the art and science
of talking to the
right audience in
the right voice. It
influences and
shapes a company’s
image, reputation,
brand perception
and culture.
Today the role of
public relations
includes:
•building awareness and a
favorable image for a
company
•closely monitoring
numerous media channels
for public comment about a
company and its products
•managing crises
•building goodwill among
an organization’s
Other public
relations
disciplines include:
•Financial public relations
•Consumer/lifestyle public
relations
•Crisis public
•Industry relations
•Government relations
Tools:
There are various
tools that can be used
in the practice of
public relations.
Targeting publics
A fundamental technique used in public relations is to
identify the target audience, and to tailor every message
to appeal to that audience.
Negative public
relations, also
called dark public
relations (DPR), is a
process of
destroying the
target's reputation
and/or corporate
identity.
dark PR
The building of a
campaign, also known as
a dirty tricks or a smear
campaign is a long and a
complex operation.
So, public relations is used to build
rapport with employees, customers,
investors, voters, or the general public.
Almost any organization that
has a stake in how it is
portrayed in the public arena
employs some level of public
relations.
Thank you
for
attention!