St. Mary’s Village,
Hackney
The Project
• Regeneration of Trowbridge Estate (Hackney CEI estate)
• Tower block demolition
• 220 new homes (244) mixed tenure:
• Open Market Sale
• Shared Ownership
• Lovell Resale Covenant (low cost home ownership)
• Start spring 2000, completion Spring 2003 (phased vacant
possession of sites)
• New build and refurbishment
• Community Centre, Doctor’s surgery, shops, village green
& play facilities
The Project Team
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Lovell (Developer)
Metropolitan Home Ownership (RSL)
Notting Hill Home Ownership (RSL)
LB Hackney (Local Authority
Prince Evans (Solicitor)
PRP Architects (Architects)
Watts & Partners (Employers Agent)
The Innovations
R8 Housing Forum Demonstration project
Three key innovations:
• Demand led mixed tenure development
• The Lovell Resale Covenant
• Joint KPI assessments
Mixed Tenure
• Demand led mixed tenure:
• 66 shared ownership
• 60 Lovell resale covenant
• 118 open market sale (inc. 5 live/work units)
• Pepperpotting
• Identical specification, size & quality of units
• 1st development in UK to offer choice regardless of
tenure
• Full stakeholder involvement
• Joint sales and marketing suite
Lovell Resale Covenant
How it Works
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Land is made available at nil cost
Lovell builds under licence
Lovell builds using its own private funding
Council nominates purchasers
Property purchased at 70% Open Market Value
No rent payable on 30% equity (owned by LA)
Purchaser responsible for maintenance
Council/RSL retains asset in property
At resale property sold to new nominee at 70%
current market value
• Right to Buy in one stage
Joint KPI Meetings
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Clients assess Lovell’s performance
Lovell assess client team
Quarterly round table meetings
Subjective KPIs, 1 – 10 score
Over 20 questions including: service & product
satisfaction, sales, programme, costs & safety
• Acts as mini partnering meeting
“5-4-7” & The Innovations
• Focus on the Customer -- Delivering exactly what
the end user wants, maximising choice
• Product Development – Understanding the needs of
the LA and purchaser & delivering an innovative
solution
• Project Implementation – mapping of processes &
continuous improvement. Learning from the
experience & feedback, through the joint KPIs
Lessons Learned
Mixed Tenure & Resale Covenant
• Demand led mixed tenure pepperpotting works in a
commercial environment
• No impact on sales prices
• No predetermined tenure zones
• Families have been able to move back into area
• Will work with rented properties
• Replicate at West Hendon (£275m regeneration)
• Resale Covenant meets demand for key workers
• Resale Covenant can be adapted for RSLs
(right to buy residents on regeneration projects)
Lessons Learned
Joint KPIs
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Joint assessments ensure everyone is accountable
The project becomes the client
Round table approach brings all issues into the open
Using same approach on other projects
Although subjective, the scoring is consistent &
taken seriously
KPI results -- Service
Service Satisfaction -- Client Assessment of Lovell
8
7
6
5
Score 4
3
2
1
0
stage 1 (24-5-00)
stage 2 (15-8-00)
stage 3 (13-11-00)
stage 4 (7-2-01)
stage 5 (24-5-01)
f
r
s
s
n
n
s
n
ff
ty
re
af
te
ve e ed
se
tio afe
ta
tio aiso
a
o
st
n
co
s
a
u
d
d
S
o
l
n
i
c
S
e
l
i
n
o
p
t
te
g
ce
fic
es e nt
es
Si
Ha din m un
ge
f
r
r
vi
R
r
O
a
d
n
T
m
Se
em esi
ta
Co
e
bl
rs
R
g
o
e
a
d
Pr
er
Un
Av
KPI
stage 6 (31-8-01)
stage 7 (5-12-01)
KPI results -- Product
Product Satisfaction -- Client Assessment of Lovell
Av
er
ag
e
KPI
n
tio
tis
fa
c
ig
n
Sa
De
s
Pr
od
uc
t
De
fe
ct
m
s
an
ag
em
Si
te
en
t
ap
pe
ar
an
ce
Si
te
Pr
od
uc
t
8
7
6
5
Score 4
3
2
1
0
stage 1 (24-5-00)
stage 2 (15-8-00)
stage 3 (13-11-00)
stage 4 (7-2-01)
stage 5 (24-5-01)
stage 6 (31-8-01)
stage 7 (5-12-01)
KPI results -- Total
Total KPI Scores -- Lovell
re
ag
e
Sc
o
io
n
ve
r
lA
at
isf
ac
t
To
ta
ct
S
Av
er
ag
e
Pr
od
u
er
ag
e
Av
Av
er
ag
e
Se
r
vi
Sa
l
ce
es
Sc
Sc
or
or
e
e
8.00
7.00
6.00
5.00
Score 4.00
3.00
2.00
1.00
0.00
Category
stage 1 (24-5-00)
stage 2 (15-8-00)
stage 3 (13-11-00)
stage 4 (7-2-01)
stage 5 (24-5-01)
stage 6 (31-8-01)
stage 7 (5-12-01)
Conclusions
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A long time to put scheme together
A flexible approach from the Local Authority
Innovative solution to original brief
Solution works in a commercial setting
High degree of replicability
Joint KPI approach welcomed by client team
Successful regeneration of former CEI estate