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Decision Management
Henrik Slettene
Director, Information Management Nordic Region
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I n c . A l l r i g h t s r e s e r v e d .
Hva er Decision Management?
Decision Management:
an approach for automating and improving high-volume operational decisions.
Focusing on operational decisions, it develops decision services using
business rules to automate those decisions, adds analytic insight to these
services using predictive analytics and allows for the ongoing improvement of
decision-making through adaptive control and optimization.
– James Taylor, Decision Management System
Copyright © 2013 , SAS Institute Inc. All rights reserved.
Analytiske modeller
Prediktive modeller
Forecast modeller
Optimering
…
Copyright © 2013 , SAS Institute Inc. All rights reserved.
Eksempler på modeller
Prediktive modeller
- Churn
- Kryssalgsmodeller
- Oppsalgsmodeller
- Nysalgsmodeller
- Risikomodeller
Copyright © 2013 , SAS Institute Inc. All rights reserved.
Forretningsregler
 Business Rule: a statement of business logic that
specifies conditions to be evaluated and actions to be
taken if those conditions are satisfied.
IF Diabetic_Check = 1 AND
IF Probablility_Bad_credit >= .75
Patient_Hospital_Stay_Days >= 2 AND
THEN Deny_credit;
Statin_Usage =1 AND
IF Probablility_Bad_credit <= .74 and >= .15
Program_Maintenance = 0
THEN Manual_Check;
THEN Send_Health_Check;
Note: people tend to use this term loosely and can refer to constraints in a query, a
data mapping, a data quality constraint, a data transformation, a model, etc.
Copyright © 2013 , SAS Institute Inc. All rights reserved.
Forretningsregler - eksempler
 Tilbud om nytt produkt til kunde avhenger av
virksomhetens strategi
 Ekspertjustering av modellbasert credit scoring
 Spesialhåndtering av svindelmistanke ved
skademelding
 Håndtering av kunder som har stor risiko for frafall
avhenger av kundens potensiale
Copyright © 2013 , SAS Institute Inc. All rights reserved.
Strategiske vs operasjonelle problemer
PRICING
DECISIONS
GLOBAL
OPERATIONS
MARKETS
PRODUCT
LINES
STRATEGIC
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OPERATIONAL
Hvorfor trenger vi Decision Management?

Forrester: “Business rules platforms are a
key enabler of today's architectural
imperative to build for constant
change”

“…gives business analysts the
authoring tools … to maintain decision
logic that is usually embedded deep in
application code”

“…a need for a foundational vocabulary
and collaborative IT processes to
support analysts work.”
Copyright © 2013 , SAS Institute Inc. All rights reserved.
SAS Decision Manager – hva er det?
 Unified Decision Management Suite
• Consistent user interface for the business analyst persona
• Flexible, unified processes to deploy decisions
• Common administration of decisions
 Integrates Decision Components
• SAS Business Rules Manager, SAS Model Manager, Decision Flow
Builder, VA Hub, SAS Data Integration Studio
 Leverages Performance of SAS Platform
• SAS Code Generation
• Standard SAS Architecture: Metadata, Workspace, Mid Tier
Services
Copyright © 2013 , SAS Institute Inc. All rights reserved.
Fordeler med SAS Decision Manager
 Automatiserer operasjonelle beslutningsprosesser
 Ett grensesnitt for å sette sammen forretningsregler, modeller og
beslutnings-flows
 Integrerer Analytical Lifecycle
• Data Prep  Model  Regler  Deployment  Monitorering
 Forretningssiden kan enkelt styre og endre forretningsregler og
beslutningsflows (dvs eie dem)
 Reduserer tid til deployment
Copyright © 2013 , SAS Institute Inc. All rights reserved.
make connections • share ideas • be inspired
Henrik.slettene@sas.com
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reserved.
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