English 255
Meeting 2
Open your eyes to messages around you.
Reading Journals
• Discussion (20 points for presenting your ideas)
– Additional 5 points per response to another
student’s ideas
Everything’s
an argument
with readings
(EAWR)
Fast
Food
Nation
(FFN)
Participation Required:
30 pts
Quiz
• http://jeopardylabs.com/play/jeopardy-english-255-week-2-quiz
Chapter 1:
Everything is an Argument
• Examine the world around you.
• There are subtle (and not so subtle)
messages: they tell you to be a certain
way, look a certain way, live a certain
way, think a certain way or trust a
certain group/product.
• What argument is this poster making?
Is everything an
argument? Pg 36
1.What kinds of
arguments – if anymight be made by
these items? Choose 1 or all
Deliverable: Group Oral
presentation to class
• s
Messages around us:
Assignment,pg 36
4. What common
experiences – if any- do
the following objects,
brand names, and
symbols evoke and for
what audiences in
particular? Choose 1 or all
Deliverable: Group Oral
presentation to class
Logos/ Logical appeals
Review
Pathos
Emotional appeals
Ethos
Ethical appeals
We’ll be going in depth on each one in the next chapters
Emotions one
might appeal to
Chpt 2: Pathos
Emotional
Appeals
• More effective when persuading
than when arguing –
not just agreeing, but taking action!
• Build bridges – convince audience that you understand their experiences
• Sustain an argument – make logical claims stronger/more memorable
• Humor? – put readers at ease, deal with sensitive issues, admit problems,
OR come off in bad taste, insulting, derogatory.
Emotional appeals
• Review advertisements in two
magazines.
• Classify by types of emotional
appeal:
• Who is the intended audience?
• What is the message? What
types of emotions are the ads
Group assignment.
appealing to?
Deliverable: oral
presentation by group
Emotional
appeals
What specific emotions do the following slogans, sales pitches and maxims appeal?
•
•
•
•
•
•
•
•
•
•
•
Just do it. – Nike
Group assignment.
Think different – Apple
Deliverable: oral
Reach out and touch someone - AT&T
presentation by group
Yes we can! – Barak Obama
Country first. – John McCain
By any means necessary. – Malcom X
Have it your way. – Burger King
You can trust your car to the man who wears the star. – Texaco
It’s everywhere you want to be – Visa
Know what comes between me and my Calvins? Nothing! – Calvin Klein jeans
Don’t mess with Texas! – Texas antilitter campaign.
Chpt 3: Ethos
Character/Credibility Appeals
• WE can’t begin to fathom the depths of each individual argument/cause in
life, so we turn to “experts” – Dr.s, lawyers, teachers, pastors for wise,
well-informed, honest advice.
• Authority on THIS issue
• Trustworthy/credible on THIS issue
• Motives?
• Can work in 2 ways:
establish or question the credibility
Authority
What does s/he
know about the
subject?
What
experiences set
him/her above
others in this?
Why should I
pay attention to
this writer?
Credibility
•Honesty
•Respect for
audience
•Likeability
•Reasonable
claims
•Appearance
•Present yourself
•Connect your
own beliefs to
established
Motivation
What interests
are they serving?
(loyalties)
How will s/he
profit from this?
Put it to use!
•
http://www.youtu
be.com/watch?v=
Yh_eGw4zuZQ Diet pills
•
http://www.break.
com/usercontent/
2007/7/24/crazydiet-pillcommercial337424 - diet pills
•
http://abcnews.go
.com/2020/story?i
d=124290&page=
1 - 20/20
investigation
•
•
•
•
Compare these commercials.
Who stars in them?
Who is credible?
How do they try to build credibility?
Ethos (credibility) Assignment:
read, decide, present to class
Authority and Credibility
• Whenever you draw on another source of information, it’s important that
you consider how your audience will respond. On the handout are a
number of different celebrities.
• Review the handout. Choose 2-5 people on the list to examine.
• What audiences respect them and would accept them as legitimate
sources of information in their areas of expertise? Who would distrust
them?
Group assignment.
Deliverable: oral
presentation by group
Project: Choose ONE of these
Due: End of class tonight.
Analyze an advertisement
Choose an advertisement. Analyze
it, writing the answers to:
1. What is the product/service?
2. Who is the audience? Give as
many details as you can
ascertain.
3. How does the piece use pathos
(emotion)?
4. Discuss the ethos of the piece.
Create an advertisement (pg 68 #4)
• Develop a one-page print
advertisement for a product
or service that you use
often (or a political position)
1. Choose a spokesperson
who seems least likely to
endorse your product.
2. Submit 1 set of responses:
how are you using pathos?
How is ethos addressed?
Group assignment. Deliverables: oral presentation by
group. 1 pg analysis handed in