McDONALD'S MISSION AND VISION STATEMENTS STUDENT’S NAME INSTITUTION INTRODUCTION A brief history of McDonalds MISSION AND VISION STATEMENT DEFINITION OF MISSION STATEMENT DEFINITION OF VISION STATEMENT MISSION STATEMENT BACKGROUND ON HOW WRITE A MISSION STATEMENT Things to consider when writing a mission statement Why one is in the business Who are the customers The image of business you want to convey The level of services to be provided MISSION STATEMENT Cont.. The kind of relationship to be established with suppliers How the business differ with the competitors How the business will use the technology, capital, processes, products as well as services to attain the goals The underlying philosophies or the values that guided one incoming up with the business IMPORTANT OF MISSION STATEMENT Defines the focus of the organization Defines the market to be served and it will be served It communicates the intended direction to the entire organization IMPORTANCE OF VISION STATEMENT It offers the direction to the company Allows the organization to be committed Integrity Transparency Openness Adds human value on the mission statement It inspires employees and gives them a sense of purpose HOW MISSION AND VISION STATEMENTS ARE COMPLIMENTARY TO EACH OTHER A clear mission statement converts the broad vision into a more specific and action oriented terms. A clear mission and vision statements will explain the organization’s goals to the interested parties in a more clear and concise manner The vision and mission statement will enhance the organization’s image McDONALD'S MISSION STATEMENT McDonald’s mission statement “McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.” McDONALD'S VISION STATEMENT “McDonald’s vision is to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile” McDONALD'S MISSION AND VISION STATEMENT McDonald's Values that guides it s actions. • Placing customer’s experience at the core of its goals • Committed to the customers • Believing in McDonald’s System • Operating the business Ethically McDONALD'S MISSION AND VISION STATEMENT Cont… • Giving back to the community • Growing the business profitably • To strive continually so as to improve REFERENCES • Crowley, J. D. (2011). Developing a vision: Strategic planning for the school librarian in the 21st century. Santa Barbara, Calif: Libraries Unlimited • Ferrell, O. C., & Hartline, M. D. (2014). Marketing strategy: Text and cases. Mason, OH: South-Western/Cengage Learning. • Fiore, F. (2005). Write a business plan ... in no time. Indianapolis, IN: Que • Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2007). Strategic management: Competitiveness and globalization : concepts. Mason, OH [etc.: South-Western. Cont… • Lussier, R. N., & Achua, C. F. (2010). Leadership: Theory, application, skill development. Australia: SouthWestern/Cengage Learning. • McDonald’s (2013). Mission & Values. Available at: http://www.aboutmcdonalds.com/mcd/our_company/mission_and_values.html • Smoke, C. H. (2005). Company officer. Australia: Thomson/Delmar Learnin • Wittich, B. (2003). Model volunteer handbook. Fullerton, CA: Knowledge Transfer