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McDonalds Management
Adolfo Medina
[email protected]
5-5-2014
A Short History of McDonald’s




Ray Kroc did not invent fast food, did not invent selfservice and his first McDonald’s restaurant was not
the first McDonald’s.
The inventors where Richard and Maurice McDonald.
They opened their first drive-in east of Pasadena in
1937.
The McDonald's Corporation is the world's largest
chain of hamburgers, fast food, and restaurants
serving around 68 million customers daily in 119
countries.
Example of how some McDonald’s
operate.


-
1st is McDonalds corporation.
2nd is the franchise owners.
Operated by staff such as main office staff
Senior Manager of operations
Area supervisors
Store managers
Assistants managers
Shift managers (me)
Crew chiefs / swing managers
Crew trainers
And the crew people.
My Role As a Shift Manager
making sure work is getting done
correctly through my staff.
 Correct any mistakes, solve the
customer’s complaints, and make sure the
work its getting done.
 Give rest breaks to all employees.
 Be a role model for all my staff.
 Make sure we are communicating when it
gets busy.

How to run a great shift at a fast
food restaurant.
Know your peak hours.
 Put your Aces in their places.
 Do not panic when it gets busy.
 Communicate well with staff.
 Solve the problems or issues, if any, with
out panicking.
 None of us is as good as all of us.
 It’s the system, I am a leader and a part of
it.

References
Amabile, Teresa M. and Steven J. Kramer.
"The Power Of Small Wins." Harvard
Business Review v. 89 Issue 5. (May 2011):
p70-80.
 Amabile, Teresa M. and Steven J. Kramer.
The Progress Principle: Using Small Wins
to Ignite Joy, Engagement, and Creativity
at Work. Cambridge: Harvard Review
Press, 2011. p1-10.

References
Amabile, Teresa M. (2013, September 20)
TedxAtlanta. [video file] retrieved from
https://www.youtube.com/watch?v=XD6
N8bsjOEE
 Lederhausen, Mats. “What McDonald’s
Can Teach Us About Recovery”. HBR Blog
Network. Web. July 15, 2009.
 Love, John F. McDonald’s Behind the Arches.
New York: Bantam Press, 1986.

Two Multiple Choice Questions
1.
Which one of the following statements about reflects
McDonald’s management?
A.
B.
C.
D.
2.
None of us is as good as all of us
Get your Aces on the Bases
You are a click-through employee number
Count the number of converted customers
Which of the following is true?
A.
B.
C.
D.
Ray Kroc opened his first McDonald’s in 1937
Ray Kroc named the business after his mother’s family.
McDonald’s serves 68 million customers daily
The first McDonald’s drive-in was located in East Pasadena,
California
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