William Cox
The State of Bus. Intelligence

Many choices among BI providers
 Big 4 Providers
○ IBM (Cognos)
○ Oracle (Hyperion)
○ Microsoft (Office + SharePoint + SQL Server)
○ SAP (Business Objects)
 Smaller Providers
○ MicroStrategy
○ Information Builders
○ QlikView
Major Vendors
The State of Bus. Intelligence (Cont.)

Architecture Choices
 In house servers
○ Typically Enterprise Level
○ Ability to customize code
○ Usually requires IT staff
 Software as a Service (Cloud Based)
○ Typically smaller businesses w/o IT Dept.
○ Lower total cost of ownership
○ Shorter deployment time
Bus. Intelligence in Action

Restaurant Industry
 One of the most successful industries to
implement business intelligence
 Have been using BI for over 10 years
 Some of the most successful include
○ Hardee's
○ Wendy's
○ Ruby Tuesday
○ T.G.I. Friday's
Bus. Intelligence in Action (Cont.)

Restaurant Industry - Uses
 Business intelligence helps make key
decisions
○ Which new products to add
○ Which existing products to abandon
○ Which underperforming stores to close
○ Renegotiating contracts with food suppliers
○ Identifying inefficient processes
Bus. Intelligence in Action (Cont.)

Restaurant Industry – Actual Uses
○ Wendy's
 Used BI information to decide to accept credit cards
- Increased Sales
- Average credit card customer spends 35% more
○ Hardee's
 Decided to launch Monster Thickburger (Nov 15, 2004)
- Despite increasing health awareness among consumers
- Devoted $7M to advertising new burger
- Use of BI and launch of new product helped CKE
(Hardee’s parent company avoid bankruptcy)
Bus. Intelligence in Action (Cont.)

Restaurant Industry – Actual Uses
○ Ruby Tuesday
 BI identified underperforming Knoxville, TN location
- Long wait times were identified as the problem
- Restaurant was running at full capacity
- Kitchen layout modified
- Resulting in a 10% Increased table turnover rate
Bus. Intelligence & Small Bus.

Options
 Microsoft BI – (VIDEO)
○ Familiar interface (Based around Excel)
○ Most of the infrastructure already exists in many
companies…reducing costs
 QlikView - PRICING
○ Highly Customizable
○ Variety of delivery platforms
 Desktop
 Server
- Supports mobile access (iPhone / Android /
Blackberry)
Bus. Intelligence & Small Bus. (Cont.)

Options
 MicroStrategy
○ Highly Customizable
○ Variety of delivery platforms
 Desktop
 Server
 Cloud (Supports iPhone / Android / Blackberry)
 KPI Dashboard (VIDEO) (SITE)
○ Very Affordable $50 - $500 / Month
○ Cloud Infrastructure
○ Quick Deployment
○ Scalable
Bus. Intelligence & Small Bus. (Cont.)

Options
 Microsoft Excel & PowerPivot (Free)
○ Familiar interface
○ No additional costs
○ Limited to relatively small businesses
Sources

What is Business Intelligence
 http://www.cbpp.uaa.alaska.edu/afef/what_is
_bi.htm

History of Business Intelligence
 http://www.youtube.com/watch?v=_1y5jBES
LPE
Sources (Cont.)

Brain Behind the Burger
 http://www.cbpp.uaa.alaska.edu/afef/brain_b
ehind_the_burger.htm
(http://proquest.umi.com.proxy.consortiumlib
rary.org/pqdweb?did=810376221&sid=12&F
mt=3&clientId=23364&RQT=309&VName=P
QD )

Microsoft Business Intelligence Solution
 http://www.youtube.com/watch?v=KIBsXUO
hn0A