BIBA/BARBARA
HULANICKI
BIBA started and was primarily run by the
Polish-born Barbara Hulanicki with help
of her husband Stephen Fitz-Simon.
Biba's early years were rather humble,
orders were mostly run through mail
order until orders were so high Barbera
opened here first store in Abingdon Road
in Kensington, in September 1964.The
shops' main appeal was that an average
girl in London could, for less than 10% of
her weekly earnings, share the look of
popular icons of the time such as Cathy
McGowan, the 'Queen of The Mods' and
presenter of Ready, Steady, Go, a popular
TV music show. What was seen on TV on
Friday night could now be bought on
Saturday and worn that night. It made you
feel special. As the BiBA style (tight cut
skinny sleeves, earthy colours) and logo
became more and more recognizable, the
more and more people wanted to be seen
in it.
BIG BIBA





BIBA store moved
about 2 more times.
Opened BIG BIBA in
1974.
Hosted events
Had many different
floors and themes
Provided more
services than just
clothing.
BIBA,NOT JUST A
CLOTHING BRAND
BIBA Catalog Ad's and
Campaigns
BIBA LOOK
CONTINUED
BIBA RELAUNCHES
BIBA SPRING 2007/FALL 2007
BIBA RELAUNCHES
BIBA SPRING 2008/FALL 2008
BIBA SAVED?
House of Fraser acquires BIBA
BIBA HAS INFLUENCED

Marc Jacobs

Louis Vuitton

Yves Saint Laurent
THE FALL OF BIBA
The BIBA image was unfortunately short lived. BIBA started
in 1964 and ended in 1975 due to financial debt.
Although there have been revivals, nothing comes close
to the glamorous icon BIBA once was.
Barbara Hulanicki
RESOURCES
1. Beyond BIBA a Portrait of Barbara Hulanicki. Dir. Price Louis. Perf.
Barbara Hulanicki and Twiggy. November Films, 2009. Online.
2. Gorman, Paul. "THE LOOK – Adventures in Rock and Pop Fashion:: »
Goodbye Biba & Amen." ::: THE LOOK - Adventures in Rock and Pop
Fashion :::. 30 May 2008. Web. 14 Apr. 2011.
<http://rockpopfashion.com/blog/?p=63>.
3. Pari. Biba Collection - 60's Vintage Fashion. Nov. 2001. Web. 12 Apr.
2011. <http://www.bibacollection.co.uk/>.