ABOUT SWAHILI FASHION WEEK
Swahili Fashion Week is THE biggest and largest annual fashion event in
the whole of East and Central Africa providing platform for fashion and
accessory designers from Swahili speaking countries and beyond to
showcase their talent, market their creativity and network with clientele
and the international fashion industry.
This is all aimed at emphasizing to the region that fashion is an income
generating creative industry, meanwhile promoting a "Made in Africa"
concept.
Swahili Fashion Week is a platform founded and created by celebrated Pan
African couturier from Tanzania, Mustafa Hassanali in year 2008.
2014 will mark the Seventh edition of the Annual Event
OUR VISION
Swahili Fashion Week is geared towards being the most sought out after and
preferred fashion platform in Africa for the international market
OUR MISSION
Swahili Fashion Week aims to;
 Promote Eastern African fashion brands
 Improve the quality and output of fashion design from East Africa
 Provide a platform for up and coming young designers in the region
 Create opportunities for East African products in African Diaspora
markets
OUR LOGO
The Swahili Fashion Week logo is mirror image of the African continent, graphically
resembling the kipepeo (the Swahili name for a vibrant, colourful butterfly).
The image of Africa resembles the face of an African woman with her characteristic
head wrap; the sharp models give a glamorous feel to the “Fashion is Business” and
"Made in Africa" ideas.
The wings resemble the direction aimed at taking Eastern African fashion industry to
an International audience.
OUR OBJECTIVES
Swahili Fashion Week objectives are:
 Raise the profile of the East African fashion and textile industries both locally and
internationally
 Put East Africa on the map as a global fashion sourcing destination
 Entice fashion designers, buyers and business leaders to East Africa
 Promote “Made in East Africa” product patriotism
 Promote “Fashion as Trade” – a concept whereby the fashion industry is seen locally as an
income generating trade that creates direct and indirect revenue for both individuals and for
the country, leading in part to poverty alleviation
 Create and strengthen complimentary and supplementary business, related to the fashion
industry
 Allow designers to showcase their creativity annually in an organized, professional format, in
line with international trends, norms and standards, meanwhile remaining truly East African
 Create national, regional and international links between designers and various fashion
weeks
 Promote Eastern Africa as a cultural tourism destination
 Promote and safe guard our Swahili culture
 Award excellence in the regional fashion industry
 to contribute to Millennium Development Goals 1, 3,& 8
 Goal 1: Eradicate extreme poverty and hunger
 Goal 3: Promote gender equality and empower women
 Goal 8: Develop a global partnership for development
OUR LOGO EVOLVED
2008
2010
2009
2011
EMERGING DESIGNERS’ COMPETITION (EDC)
Saturday 6 DECEMBER 2014 @2100HRS
THEME: METARMORPHOSIS
A call for entry is announced, jury members select 16 semifinalist who are then pruned down by a selected judging panel
into 8 finalist who shall then compete for the coveted title of
Swahili Fashion Week Emerging Designer award 2014.
Past edition winners:
2008 Edwin Musiba
2009 2jenge Afrika Matalay
2010 Subira Wahure
2011 Sarah Masenga
2012 Philista Oniang’o(KE)
2013 Bhoke Chacha
sketch entries 2011
2010 winner Subira Wahure in tears of joy
2011 Advert Campaign
In its Seventh year who shall be the next icon?
SWAHILI FASHION WEEK AWARDS 2014
East & Central Africa's First and Only Fashion Awards which
was launched in 2011
16 Award categories celebrating excellence in the regions
especially Tanzania's fashion Industry.
In year 2012, two more categories have been added,
•
Best fashion TV programme
•
Designer with Best Social medium Presence
In year 2012, two more regional categories have been added,
•
Best East African Fashion Journalist
•
Best East African Model.
In year 2013 we added more awards
•
Best hair and make up artiste
•
Best accessories designer
The nominees are to be selected By FAB
(Fashion Advisory Board) members
Winner will be Voted by public
2012 nominee campaign
The award ceremony will be held on 7 December 2014 at
2200hrs in Dar es Salaam
PUBLIC VOTING using dedicated number and social media
MODEL CASTING
 Many Tanzanian Models have catapulted
their modeling career through Swahili
fashion Week.
 Lilian Mduda, Jamilla Nyangasa, Nadia
Ahmed, Jihan Dimach, Lotta Mollel, Victoria
martin and Ally Hassan are just some of the
models who have taken their modelling to an
international platform after their humble
beginning on the Swahili fashion Week
platform
• We continuing the pursuit to build icon in
the Tanzanian modeling industry thus the
search for the Next Neo model has
begun……
GOING LIVE
Swahili Fashion Week 2014 showcase Streamed LIVE via the world wide web
through www.swahilifashionweek.com
EQUAL OPPORTUNITIES
Swahili Fashion Week is committed in creating opportunities for women, the
disabled and those from underprivileged backgrounds. This can be seen not only
in designers selected for participation, for example, but also in our staffing and
policies.
EMPLOYMENT CREATION
Swahili Fashion Week creates employment for over 300 person and more
during the period of the Fashion Week.
Security, Cleaners, caterers, waiters, production people, light technicians ,
sound technicians, set creators, décor artistes, models, designers, hairstylists,
make-up artistes, dressers, ushers, volunteers, drivers.
OUR TEAM
Managing Director
PA to MD
PR & MEDIA
Manager
Sales & Marketing
Manager
Creative Team
Project Manager
Fashion coordinator
Graphic Designer
Web Designer
Sales Associate
Delivery/messenger
staff
Project assistant
TARGET ATTENDEES FOR 2012
Swahili Fashion Week and its shopping festival 2013
received more than 3,200 guests over its three day
duration. 2014 we TARGET 3,500+
 Sponsor Representatives, Guests & Clients
 Government Dignitaries
 Corporate Executives
 Celebrities & Fashionista
 Diplomats
 SFW participating designers’ guests & clients.
 The local, regional & international media will be
invited to cover the event, including from
Francophone countries. These will include;




The all important “front row”
Magazine Editors
Newspaper Fashion & Feature Editors
TV Stations
Photojournalists
The aerial view of guests seating