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ABOUT BRITWEEK
BritWeek is a non-profit organization, started in Los Angeles in 2007 by Nigel
Lythgoe and the then Consul General Bob Peirce, to highlight the creative fusion
between the United Kingdom and the US.
Every spring BritWeek hosts a program of events that promotes British creativity,
innovation and excellence across multiple categories including, film & television,
music, art, fashion, design, retail, sport, philanthropy, business, and more. Along
with BritWeek Los Angeles, BritWeek has launched programs in Orange County,
San Francisco, and Miami.
BritWeek's philanthropic contributions have included fundraising for Malaria No
More, Save the Children, LA’s BEST, Children’s Hospital Los Angeles, Big Brothers
Big Sisters, and programs promoting children’s sports, children's literacy and
international professional internships.
THE BRITWEEK AUDIENCE
“A who’s who of industry power brokers joined international luminaries”
– Los Angeles Times
BritWeek events attract an international, affluent crowd
of celebrities, dignitaries, and professionals.
Examples of those involved in the past: Prime Minister Tony
Blair, Sir Richard Branson, David and Victoria Beckham, Maria
Shriver, Helen Mirren, Morgan Freeman, Dame Judi Dench,
Mayor Boris Johnson, Naomi Campbell, Simon Cowell, Eric
Idle, John Cleese, Kathy Griffin, Nigel Lythgoe, Cat Deeley,
Ryan Seacrest, Bruno Tonioli, Sharon Osbourne, Russell
Brand, Tracey Ullman, Kenneth Branagh, Sir Ben Kingsley, Ian
McShane, Minnie Driver, Michael Sheen, Mayor Antonio
Villaraigosa, Simon Fuller, Stephen Fry, Kelly Osbourne, Billy
Connolly, Vinnie Jones, Heidi Klum, Seal, Louise Roe, Gareth
Neame, and many more.
BRITWEEK OVERVIEW
Half a Billion & Growing
The number of media impressions for BritWeek 2013. BritWeek received substantial coverage in
the UK and US in print, radio, television, and online. Most notably, BritWeek was featured on
American Idol, E!, ITV, LA Times, Yahoo, NBC Los Angeles, and more.
Over 52
The total number of BritWeek partners and sponsors in 2013 including Jaguar, Wedgwood, Boots,
Christopher Guy, Virgin Atlantic, BBC Worldwide Productions, and many more.
46
The number of BritWeek events held over BritWeek Los Angeles 2013.
$1,600,000
The amount of money BritWeek has raised for various charities since its inception. Beneficiaries
have included Malaria no More, Save the Children, LA’s BEST and many more.
Over 150,000
The number of people that came to the many BritWeek 2013 events – from our signature red
carpet events to our public festivals.
SIGNATURE BRITWEEK
EVENTS
BRITWEEK
RED CARPET LAUNCH
RED CARPET LAUNCH
BritWeek’s exciting Red Carpet
Launch party kicks off the
BritWeek Los Angeles program
and attracts a number of
celebrities, VIPs, politicians and
dignitaries. The red carpet
ensures photos of the stars are
blasted all around the globe
and hitting computers and
newsstands within hours.
The event is held at a private
residence in Hancock Park for
350+ invitation-only VIP guests
and celebrities, as well as
members of the press.
This event receives million of
media impressions.
RED CARPET LAUNCH
BRITWEEK CHARITY
EVENT
BRITWEEK CHARITY EVENT
BritWeek’s annual charity reception is a lively
and prestigious event attended by 500 leaders
in business, culture, politics, and media, as well
as influential British talent.
This event also has a star-studded red carpet
and receives significant press coverage.
Celebrities and VIPs are invited to attend an
exclusive VIP reception before the main event.
BritWeek supports a different charity every
year. Previous partners have included LA
Children’s Hospital, LA’s BEST, Malaria No More,
and others.
(2013 honored Downton Abbey, pictured right)
BRITWEEK CHARITY EVENT
Past honorees have included:
2013:
2012
2011
2010
2009
Honoree Downton Abbey, with Executive Producer Gareth Neame and actress
Laura Carmichael in attendance
Honoree CNN’s Piers Morgan with guests Jackie Collins, Kelly Osbourne and
emcee Ross King. Musical entertainment from Katherine Jenkins.
Honoree Timothy Leiweke with musical entertainment from Seal.
Honoree Richard Branson with guest Victoria Beckham and emcee June
Sarpong. Musical entertainment from David Archuleta
Honoree Tony Blair with musical entertainment from Daughtry.
BRITWEEK UKTI
BUSINESS INNOVATION
AWARDS
Pictured from left: Disney Chairman Andy Bird, UKTI Director
Fiona Francois, Jaguar cars Design Director Ian Callum
BRITWEEK UKTI BUSINESS INNOVATION AWARDS
BritWeek’s UKTI Business Innovation Awards offers the
opportunity to discover and recognize the most
innovative UK and California companies in five key
categories:
Technology, Service, Design, Philanthropy, and
Marketing & Communications
An audience of 250 investors, entrepreneurs, business
leaders, and press gathers at the prestigious Four
Seasons Hotel for this evening of business networking
and entertainment.
BRITWEEK UKTI BUSINESS INNOVATION AWARDS
Current judges include creativity guru Sir Ken Robinson, Jaguar Cars Design Director
Ian Callum, Disney Chairman Andy Bird, and Fox LA Co-Anchor Carlos Amezcua.
In 2013, this sold-out event had a record number of nominations!
Winners included: Arup North America Ltd. (Design), Aventyn (Service Provision),
Calhoun Vision Inc. (Technology), Films Without Borders (Philanthropy), and Pusher
LLC (Marketing & Communications).
A different special guest speaker every year - 2014 speaker to be announced soon.
BRITWEEK CHRISTOPHER
GUY DESIGN ICON AWARD
BRITWEEK CHRISTOPHER GUY DESIGN ICON AWARD
The BritWeek Christopher Guy
Design Icon Award Reception
celebrates British design across
interior design, fashion,
technology, engineering, and
more, and honors an icon in
British design.
In 2013, we honored Director of
Design for Jaguar, Ian Callum,
and also showcased the fashion
designs of Dita Von Teese with
the designer herself present.
The 2014 Design Icon recipient to
be announced soon.
BRITWEEK CHRISTOPHER GUY DESIGN ICON AWARD
The award ceremony and cocktail party is
attended by over 400 VIPs, high net worth
individuals, press, and prominent design
professionals from across California,
including leaders in fashion, architecture,
interior design, and more
BRITWEEK SANTA MONICA FESTIVAL
May 3 & 4, 2014
BRITWEEK SANTA MONICA FESTIVAL
Now in its second year, Downtown Santa
Monica & BritWeek will once again take over 3
blocks on the Third Street Promenade and
Santa Monica Place on May 3 & 4 to host a
two-day festival celebrating everything British.
In 2013, this event attracted 120,000+ people,
and engaged the community, visitors, and one
of the largest British ex-pat communities on
the West Coast!
Brands involved in 2013 included Walkers
Shortbread, Madame Tussauds, Jaguar, Boots,
Jamie Oliver’s Food Revolution, and more!
BRITWEEK SANTA MONICA FESTIVAL
The 2014 festival will celebrate 450 years
of William Shakespeare, with exciting
events celebrating the life and work of
this famous British playwright.
This special event will also once again
feature exciting displays and interactive
elements all along the Third Street
Promenade, as well as theatre, comedy,
musical, and dance performances.
The Third Street Promenade exposes
brands and talent to thousands of
individuals, including both a strong visitor
market and local community.
OTHER BRITWEEK EVENTS
Every year, BritWeek hosts an
exciting program of events, from
fashion & retail, art &
architecture, food & drink,
music, business, and more.
Our 2013 program had no less
than 46 events, and BritWeek
grows every year.
Examples of 2013 events
include….
Spaceland Presents The BritWeek Festival
Featuring 10 up-and-coming British bands
Spread over several days
Received 23 million media impressions
An audience of over 3000 people
Reached an exciting new demographic
BRITWEEK RUGBY
A day-long tournament of rugby
Featuring Play Rugby USA children’s teams in the morning
And adult semi-professional teams in the afternoon
An evening reception and awards ceremony at the Fairmont Hotel
BRITWEEK ART
Gallery events throughout the city
Special featured British artist, Matthew
Stone, including an intimate salon, DJ
night, and gallery opening
Urban Art Auction at Juliens Auction
Both UK and US artists
BRITWEEK FASHION
A special, invite-only fashion show at the home of Genlux Fashion Editor
Amanda Eliasch
Featuring the designs of British fashion designer Pam Hogg
Also featuring opera performances and art displays
BRITWEEK PROMOTION
The BritWalk Map is circulated all over the city and
a great way to advertise your business or brand to a
wide audience. Over 200,000 maps are distributed
throughout Los Angeles, through the LA Times,
British retailers, hotels, & restaurants, BritWeek
events, and BritWeek partners.
A new addition to BritWeek, the 32 page glossy
BritWeek Magazine had exciting interviews with
British celebrities, musicians, and up-and-coming
bands; articles on major trends within interior
design, beauty, and more; and information on the
full BritWeek program!
Over 3000 magazines are distributed all over
BritWeek events and through BritWeek partners,
British hotels, retailers, and other businesses, and
more!
SPONSORSHIP
EXAMPLES OF SPONSOR ACTIVATION
AT BRITWEEK EVENTS
BRITWEEK SPONSORSHIP OVERVIEW
There are many ways to elevate your brand through a BritWeek partnership. From a full
program sponsorship to individual event opportunities, our most productive partnerships
have originated from identifying our mutual goals and personalizing the right program for
your brand. Some examples of possible sponsorship benefits include:
• Personalized Brand Integration with celebrities and VIP guests at our events
• Access to influencers based in LA, particularly high net worth individuals in
entertainment, business, the arts, food, music, fashion, and more
• Tickets to our events for your company executives and guests
• Branding on associated marketing materials - BritWeek is promoted everywhere in Los
Angeles throughout April from the street banners on Wilshire Boulevard to the pages of
the Los Angeles Times magazine.
• Brand logo on event materials, red carpet step and repeat, BritWeek website, and more!
• Brand association through remarkable press coverage: Half a billion media impressions in
2013!
• Cause marketing association - BritWeek is a 501(C)3 non-profit organization.
• Huge public awareness and outreach through our community events and advertising
opportunities
CONTACT BRITWEEK
FOR MORE INFORMATION, PLEASE CONTACT:
LAUREN STONE, EXECUTIVE DIRECTOR
215.606.8797
LAUREN@BRITWEEK.ORG