Case Study - My story so far - Department of Community Services

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My Business Journey

Anne Hanning Pty Ltd

Myself

 Artist

 Creative

 Mature Age Student

 Researcher

 Intellectual Property knowledge (Our Culture, Our

Future)

What?

 Job

 Family

 Income

 How

 When

Researching

 My worldview

 Computer – internet

 Magazines

 Television

 Aboriginal Culture

 Australia

Contacts –Support Networks

 Pitching a business proposal

 Gaining financial support (IBA)

 Business Mentor (IBA)

 Lawyer - Terri Janke

Business Plan Summary

The Business

The Market

The Future

The Finances

The Business

Business details

Registration details

Business premises

Organisation chart

Management & ownership

Key personnel

Products/services

Innovation

Insurance

Risk management

Legal considerations

Operations

Sustainability plan

The Market

Market research

Market targets

Environmental/industry analysis

Your customers

S.W.O.T. analysis

Your competitors

Advertising & sales

The Future

Vision statement

Mission statement

Goals/objectives

Action plan

The Finances

Key objectives and financial review

Assumptions

Start-up costs for [YEAR]

Balance sheet forecast

Profit and loss forecast

Expected cash flow

Break-even analysis

Supporting documentation

Barriers

 Start up Costs

 Creative Idea

 Market

 Scope

Networks

 Interstate

 Partnership

 Company

2009 - 2011

 Artistic Designer

 Aboriginal Consultancy

 Networks nationally and internationally

 Kooey Swimwear Australia –

 Sponsors Miss Universe Australia and Miss Teen USA

(Miss Tourism Australia)

 Opportunity for Aboriginal People the younger and next generation

 That Aboriginal designs are accepted and wearable in the higher end of the fashion industry.

 4 th Collection

 Worldview - change

Kooey Swimwear

 Director /Designer (Business Background)

 General Manager /Designer (Business Organiser)

 Artist Designer (Campaigns /Consultant)

Kooey

 Rosemount Australian Fashion Week

 New York Fashion Week /events

 Mercedes Benz Fashion Swim in Miami

Thanks annehanning.com

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