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Morale and Welfare
Managing External Relationships and
Stakeholder Engagement
CFLC National Council Meeting
Ottawa – 6 June 2013
Commodore Mark B. Watson
DGMWS
CFMWS Operations
•
Military Family Services (MFS)
•
Outreach Program
•
Support our Troops program
•
Casualty Support Management
•
– Number varies due to casual
employment,
esp. in summer
(DCSM)
•
Approximately 5,600 “Staff of the
Non-Public Funds, Canadian
Forces”
– 2,125 full time, 1,066 part time,
2,395 casual
Canadian Forces Appreciation
– 40% CF affiliation (Retired and/or
Family)
Program
•
SISIP Financial Services (SISIP FS)
•
Defence Community Banking
•
Retail Services (CANEX)
•
Personnel Support Programs (PSP)
•
253 Canadian Forces members
•
153 National Defence public
servants
•
375 at MFRCs (locally employed)
•
Plus many, many volunteers
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Defence Team – Morale & Welfare
CFMWS
4,600 to 6,000 Employees
Canadian Coast Guard
4,500
Canadian Security Intelligence Service (CSIS) 3,311
Citi Bank
5,000
Nav Canada
5,000
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Scale of Operations
NPP net worth / publicly funded expenditures FY 2012-13
C108 ($28M) Public Funds C134 ($8M)
C109 ($87M)
DCSM
($26M)
Public
Funds
Base/Wing/Reserve Unit
Funds ($81M)
Messes
($25M )
Assistance Fund
CFPAF ($17M )
Central Fund
($123M)
CANEX
($51M)
SISIP FS
($312M)
CANEX 2012-13
Sales: $132M
SISIP FS 2012-13
Revenues: $90M
Total $758M (19.7% Public / 80.3% Non-Public)
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NPP Governance
• Full governance assigned to CDS
• Authorities delegated to DGMWS as Managing
Director of NPP
• NPP Board serves as an advisory Board:
–
–
–
–
Provides stakeholder input to CDS
Strategic plans, policies and direction
NPP investments
Approval of audited financial statements
• NPP Board and AFC engagement is key
– NPP is a “Chain of Command” responsibility
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My Vision
Make CFMWS one of the strongest military Morale and
Welfare organizations in the Western world by
providing programs that provide widest possible
benefits to the greatest number of serving and former
service personnel and their families:
One Community, One Million Strong
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DGMWS = CF Business Man
= Social Director
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The Relationship
Other
3rd Party
Royal Canadian Legion and
other Veterans Groups
Donations
VAC
HCols
HCapts
CFMWS
MFRC
(Independent)
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Canada
Company
(Employers)
TPL
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DCSM / JPSU
JPSU Mission
Through an integrated and individual-centric service delivery model, to ensure
the coordination and facilitation of standardized, high quality, consistent
personal and administrative support during all phases of recovery,
rehabilitation, and reintegration on return to service or transition following
release, for all injured and ill Canadian Forces personnel and former personnel,
their families and the families of the deceased.
Peer Support
•
•
•
•
Operational Stress Injury Social Support (OSISS)
Soldier On
Injured Soldier Network
Helping Others by Providing Empathy (HOPE)
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DCSM / JPSU
Personnel currently being tracked by JPSU
Posted
Supported
(not posted)
Posted to JPSU
Supported by JPSU
(but not posted)
Total
1,710
3,032
4,742
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DCSM Transition Activities
• National Coordination of all SCAN activities:
– Second Career Assistance Network seminars,
– Medical seminars,
– Career Transition Workshops,
– Transition support and programs specific to ill & injured,
– Publications/tools that support transition counselling.
• Liaise with other organizations: VAC, HRDCs, PS Commission,
SISIP-LTD & VRP, Industry, Academia, Accreditation bodies and
others.
• Development of new initiatives
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DCSM Transition Initiatives
Canada Company – Military Employment Transition
Program (METP)
A self-serve, "one stop" website of all things “transition” for serving and retired
military members. This includes Corporate Canada employers,
Entrepreneurship, Franchising and Education opportunities.
Military friendly employers examples:
•
•
•
•
•
•
•
•
•
Amazon
BMO Financial Group
CN
Coca-Cola Refreshments Canada
College of the North Atlantic
Commissionnaires
Ernst & Young LLP
GE Canada
Loblaw Companies Limited
•
•
•
•
•
•
•
•
•
Royal Bank of Canada
Shell Canada
Sobeys Inc.
Suncor Energy
Sn Life Financial
The Home Depot
Total Security Management
United Rentals
Etc.
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DCSM Transition Initiatives
•
Prince’s Charities-Operation Entrepreneur: Based In Business (BIB)
with Memorial University and Canadian Youth Business Foundation
•
Prospect: Forces @ Work: Sustainable Job Placement Pilot Project
•
H2H: Helmets to Hardhats
•
Association of Canadian Community Colleges (ACCC)
NEW Transition Initiatives:
•
Veterans Canada Franchise Network in partnership with the Canadian
Franchise Association (under development)
•
Forum for International Trade Training (FITT)
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DCSM Transition Services
In addition to previously mentioned programs and
services, the following are specifically for ill and injured
members of the Reg and Res force:
• Vocational Rehabilitation Program-Serving Members
(VRPSM)
• Priority Hiring-Public Service
• Integrated Transition Plan
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CFLC and CFMWS – Casualty
Support Management
• We could do more – potential areas of CFLC –
DCSM partnership include:
– Sharing of information (mil friendly businesses, community /
educational institutions)
– Jointly conduct community outreach events
– “double the message” – encourage active support of both
organizations
– Combine Public Affairs messaging including linking
websites, featuring transition efforts in the CFLC newsletter
or mutual references in printed material
– Combine Awards and Recognition efforts to recognize
industry support to transition (biennial Employer Support
Awards)
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CFLC and CFMWS – Casualty
Support Management (Cont’d)
• Other potential areas of CFLC – DCSM
partnership include:
– Open CFLC outreach activities such as ExecuTreks to
employers who may be interested in hiring transitioning CF
members
– Include CAF Transition on future activities of the
International Conference on Employer Support to Reserves
(ICESR)
– Formal meetiongs / social events between CFLC national /
provincial Councils and counterparts in CAF Transition.
Potentially include TPL, Canada Co, H2H etc
– Share lessons learned and performance measures
– Exchange annual operational plans
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Military Family Services
Military Family Resource Centres (MFRCs)
• 32 MFRCs in Canada, 7 sites in the US and 6 sites in Europe
• Offers unique mandated services:
– Child and youth development and parenting support
– Prevention, support and intervention
– Personal development and community integration
– Support during family separation and reunion
• 3,400 licensed child care spaces in 26 military communities.
• Over 37,000 hours of emergency, respite and casualty child care
support provided to over 2,000 families in 2011-2012.
• MFRCs provide services in both official languages in
accordance with the need of the local community.
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Military Family Services
Military Family Health Care Coverage
Have waived the 90 day waiting
period
Investigating waiving the 90 day
waiting period
Requiring a 90 day waiting period
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CFLC and CFMWS – CF Families
• Closed communities within the Canadian Armed Forces no
longer our reality
• It takes a community to support military families
• This includes engaging with community service providers and
stakeholders to build awareness about distinct needs in:
−
−
−
−
−
−
−
Spousal employment
Access to health care
Education
Child Care
Mental health
Housing
Special needs
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“Model Campaign”
“Forces and Families”
• Launched in mid-Jan 13, by Mr. John Randolph
• New markets are targeted
• Relationship has been concluded through an MOU
• All funds flow to the Support Our Troops Fund
• Communication products completely transparent
• Relationship is based on trust and respect
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CFLC and CFMWS – CF Families
(Cont’d)
• Building strategic alliances and partnership at all levels
Local:
Community Service Providers
First responders
Employers
Local business
Provincial: Ministries of health, education, labour, transportation
Federal / National:
Other government departments
National associations and organizations
• A sampling of MFS stakeholders and partners:
− The Vanier Institute of the Family: to leverage a network of national organizations
− The Royal Ottawa Hospital Foundation: to develop mental health support
− The Legion: to leverage cross-promotional opportunities & as a viable source to
promote available services for families
− Canadian Association of Social Workers: to heighten awareness and share data
− Canadian Child Care Federation and Canadian Paediatric Society: to heighten
awareness and train Early Childhood Educators
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‘Outreach’ Makes the Connection
Sources
• Individuals
• Canadian
Companies
• Government
Agencies
• Charitable
Organizations
Actions
Impact
• Make Donations
• Organize Events
• Sponsor
Activities
• Provide
Discounts
Positive
Contribution
to the
Morale & Welfare
of Military
Members
and their
Families
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Regulatory / Policy Framework
• Canadian Government Endorsed Charitable Campaigns
• DND/CF Code of Values and Ethics
• Support to CF Appreciation and Other Public
Recognition Events Honouring CF Members
• Acceptance of Invitations by CF Members to
Events/Galas
• Provision of Services to Non-Defence Agencies
• DGMWS - Primary Liaison with External Partners/
Fundraisers
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Support Our Troops Program
Support Our Troops is an umbrella for the
following funds:
• Military Families Fund
− linked to conditions of service
• Soldier On Fund
− contributes to a healthy, active lifestyle
• Hospital Comforts Fund
− basic amenities for hospitalized members
• Operation Santa Claus
− gift for deployed members over holidays
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Support Our Troops Program
Support Our Troops is also an umbrella for
partnerships with the following:
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•
•
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•
•
•
Bank of Montreal
Sears, Canada
Shell Vacations
Running Room
Sport Chek
PGA TOUR Canada
Walking with the Wounded
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Support Our Troops Program
$13M has been received since 2006 from:
• Personal contributions to SOT Fund
• Proceeds from third party events
• Contributions from external charities/foundations
Some Financial Contributors include:
•
•
•
•
Army Run
Royal Canadian Mint
Winnipeg Jets True North Foundation
Prime Minister Harper
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Support Our Troops Program
Examples:
•
Army Run: Generated almost $500K in funds for the MFF
and Soldier On during the past 2 years.
•
Graham Group Charity Golf Tournament: Golf tournament held in
2011 and 2012, generated almost $100K for the MFF
•
Royal Canadian Mint – Highway of Heroes Collector Coin: Operated
two coin Campaigns to highlight the CAF and the sacrifices of military
members and their families, collectively generated $200K for the MFF.
•
Honourable PM Stephen Harper – History of Hockey book:
To be released Fall 2013, all proceeds to MFF.
•
Winnipeg Jets True North Foundation: Will donate $75K to the
MFF/Soldier On yearly for the next 10 years.
•
Sears: 7 year relationship, annual donation of $10K to the Hospital
Comforts Fund (under the SOT Fund umbrella).
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SOT Summer Camps
• The SOT Summer Camps provide an opportunity for
children of military families to escape from the
stressors of military life, with priority given to children of
deployed personnel.
• In summer 2012, more than 700 children of military
members enjoyed a complimentary week at Camp
Maple Leaf and Muskoka Woods.
• The Military Families Fund, Canada Company and
personal donations have unwritten the cost of camp
registrations.
• More than 300 spots are available in 2013 for kids who
meet the eligibility criteria.
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Soldier On Fund
• Supports former and currently serving members with a
visible or non-visible injury/illness to adopt an active
lifestyle through sport and recreation
• Over $1.1M has been disbursed to provide access to
equipment, training and events allowing participants to:
– learn a new sport such as skiing, horseback riding, fly fishing, and
kayaking;
– train with and compete against soldiers with similar injuries and
illnesses from other nations; and
– push their physical and mental limits through participation in
regional and national sporting events.
• $2.4M has been raised by donations from Canadians,
corporations and other organizations
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Soldier On Participation
630 Total members supported by Soldier On
600
500
400
300
200
100
0
07/09
As of 1 Apr 13
09/10
10/11
New participants
11/12
12/13
Accumulative Total
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Canadian Forces Personnel
Assistance Fund
• Offers financial assistance in the form of low interest loans and/or
grants through the following programs:
− Minor Disbursement Program ($33K to 194 members)*
− Educational Assistance Loan Program ($1.9M to 476 members)*
− Self Improvement Loan Program ($7.5M to 2,208 members)*
− Financial Distress Program ($1.1M to 154 members)*
*data based on calendar year 2012
• Access to the fund is normally through an agent of the fund, Veteran
Affairs Canada, SISIP Financial Counsellors or designated
Base/Wing Program Administrators
• Eligibility to make an application does not guarantee approval
• Each request adjudicated against specific criteria before a decision is
rendered
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Vacations for Veterans Program
• Launched in January 2012
• Program is available to CF members (former and currently
serving) who have sustained an injury or illness while
serving in a Special Duty Area/Operation and who are in
receipt of a VAC benefit as a result
• Eligible members may apply for 1-week of accommodation
at one of Shell Vacations Club’s 26 properties in Canada,
the US and Mexico
• More than 100 CF members/families have benefited from
this program
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CF Appreciation Program
• Official discount program of the CF
• Members can save at more than 26,000 locations locally,
nationally and worldwide
• Categories: Accommodations, Attractions,
Entertainment, Dining, Recreation, Services, Shops,
Travel & Transportation
• Two new features coming:
– On-line registration
– Secure login
Visit: www.cfappreciation.ca
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CF Appreciation Program
CF R&R Club:
• linked to US Armed Forces
Vacation Club
• linked to Gov Rewards and
International Cruise Excursions
• Access to 3,500
accommodations in 80
Countries starting at $369 USD
per week
• Access to cruise lines, airlines,
and 3,000 US Golf Courses at
guaranteed low prices.
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CF Appreciation Program
CF R&R Club – Examples:
Silver Lake Resort,
Kissimmee, Florida
7 nights/$369 USD
Barnsdale Country Club
Rutland, England
7 nights/$369 USD
Wyndham Ka'eo Kai
Kauai, Hawaii
7 nights/$369 USD
Visit: www.cfappreciation.ca
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QUESTIONS?
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