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Morale and Welfare
Presentation for MPCC
Commodore Mark B. Watson
March 2013
My Vision
Make CFPFSS one of the strongest military Morale
and Welfare organizations in the Western world by
providing programs that provide widest possible
benefits to the greatest number of serving and former
service personnel and their families:
One Community, One Million Strong
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Priorities
• Empowerment / responsiveness
– Increased local authority / delegations
– Increased consultation with B/W Commanders
– Greater autonomy over local, (legal) Morale & Welfare
initiatives
• Branding
– NPP education, training, and certification courses to improve
governance and knowledge throughout the Chain of Command
– More holistic and coherent marketing and communication
strategy to increase CF-wide awareness of the breadth of
available programs and services
– Name and logo change
– Increased understanding of military life and heritage within Staff
of the Non-Public Funds, Canadian Forces
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Priorities
• Synergy
– Organizational review
– Continued development and integration of MFS, DQOL
and Dependent Education Management
– Leverage technology for greater effect, cost benefit and
immediacy of impact
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CFPFSS Strategy
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Current Programs
and Services
PSP
Operations at Bases / Wings
• 36
• 3,650+
• 1,200+
PSP Managers
PSP Staff
Full Time Staff
Deployment support
• 12 Years
• 1,600
• 32
(2000-2012)
PSP MW staff deployed abroad
Rotations served in Bosnia, Afghanistan, Haiti, Ships
Messes
• 100
Regular Force
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PSP
Sports
•
•
•
•
•
•
20,000
91
18
14
210
115
Intersection sport competitors
Regional competitions – 3,500+ competitors
National competitions – 1,800 competitors
CF CISM teams
Individual CISM athletes
CF athletic trainers
Recreation
•
•
•
•
•
•
•
•
400,000
42,000
700
325
100
33
17
14
Annual registrations in recreation programs
Recreation memberships
Different types of recreation programs
DND facilities involved
Special events – 60,000 in attendance
Community Gateway Web sites – 20,000 hits monthly
CF newspapers – 80,000 circulation
CF golf clubs
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Commercial Services
SISIP Financial Services
2012 Plan and Program Results:
•
140,560 lives insured under the Life Insurance plans with $28.6B in
coverage and $41.3M paid to beneficiaries
•
93,600 CF members protected under the Long Term Disability plan
with $106.6M paid out in benefits when combined with the Vocational
Rehabilitation Program
•
8,329 Financial Counselling appointments held
•
7,153 Financial Planning clients with $232M invested
•
3,379 CFGroupRSP clients with $117M invested
•
5,631 CF members educated under the Personal Financial
Management course
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Commercial Services
CANEX / NATEX
Scale of operations
•
•
•
•
46
183
750
4.4 Million
CANEX/NATEX outlets
CANEX concessions
CANEX/NATEX employees
Average annual transactions
Sales and contributions
• $140M
• $4M+
Average annual sales
Average annual Morale & Welfare contributions
– $3.2M CANEX average
– $975K NATEX average
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Military Family Services
Enabling a mission-ready Force by addressing the challenges faced
by CF members and their families that result from military service.
Military Family Support
• 3 access points:
− 43 Military Family Resource Centres (MFRCs)
− Family Information Line, 1-800-866-4546
− www.familyforce.ca
• MFSP policy development, resilience and
engagement
Dependent education
• Compensation and benefit programs for families
• DND dependent schools overseas education programs
• Departmental foreign service education and military education
allowances/entitlements
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DCSM / JPSU
Peer Support
•
•
•
•
Operational Stress Injury Social Support (OSISS)
Soldier On
Injured Soldier Network
Helping Others by Providing Empathy (HOPE)
Transition
• Return to Work
• CF Transition Program
• Transition for Ill and Injured
Administrative support
•
•
•
•
Liaison with service partners
Client services
BOI & SI review
Disability compensation
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DCSM / JPSU
Personnel currently being tracked by JPSU
Posted
Supported
(not posted)
Posted to JPSU
1,710
Supported by JPSU
(but not posted)
Total
3,032
4,742
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Internal Support Funds
Support Our Troops Fund is an umbrella
• Military Families Fund − linked to conditions of service
− $4M dispersed to >1,000 members/families
• Soldier On Fund − contributes to a healthy, active lifestyle
− $1.1M dispersed to 350 members/families
− Funded a wide range of programs
• Hospital Comforts Fund − basic amenities for hospitalized
members
− $85K dispersed annually to >300 members
• Op Santa Claus − gift for deployed members over holidays
− Gifts delivered to 1,600 members
Total pledged to SOT Funds since 2006: $11M
• Personal contributions to SOT Fund:
− Six year old boy: 84 cents
− Couple from Toronto: $50K
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Internal Support Funds
Canadian Forces Personnel Assistance Fund
•
Minor Disbursement Program
– $36K to 230 members
•
Education Assistance Loan Program
– $2.2M to 570 members
•
Self Improvement Loan Program
– $9M to 2,750 members
•
Financial Distress Program
– $900K to 150 members
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Recent Initiatives
PSP – DFIT.CA
Fitness training
• Launched 11 Oct 2012
• Over 16,600 CF
personnel registered
• Already over 33,000
visits
• 500,000 page views
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PSP – Project FORCE
• Launched 4 Mar 2013
• Defining a new generation of fitness testing
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Project FORCE
PHASE 1
PHASE 2
PHASE 3
Job Analysis
(What is the job?)
Physiological Measurements
(What are the demands?)
Test & Standards development
(How should we test them?)
SET-UP OF PMT
TASK SPECIFIC FOCUS GROUPS
PILOT STUDY (lab)
FIELD DATA COLLECTION (7 locations)
LITERATURE REVIEW
PHYSIOLOGICAL MEASUREMENTS
(lab)
POST MISSION SURVEYS
DATA ANALYSES
DETERMINATION OF STANDARDS
PHYSIOLOGICAL MEASUREMENTS
(Field)
POST MISSION INTERVIEWS
ADVERSE IMPACT ANALYSES
Options for new CF Physical
Fitness Evaluation
Dec 2012
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AFC
6 CF Common & physically
demanding Tasks
Apr 2012
FINAL TEST BATTERY OPTIONS
AFC
13 Common, essential tasks
Jan 2011
REFINEMENT OF TASK LIST &
DEMANDS
AFC
MISSION PLANNING FOCUS
GROUPS
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Commercial Services
CANEX / NATEX
Initiatives
• E-retailing
− Developing an online e-retailing strategy to augment existing
store operations
• Elite line of clothing and accoutrement
− Developing a consolidated and centralized retail offering
in-store and online of Canadian Forces memorabilia, clothing
and accoutrements.
•
Infrastructure modernization
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MFS Initiatives
• Reduce management overhead/increase funding to the field
– More than $500K recurring reduction from budget allocation
– 25% funding increase to the field over past 5 years
• Access to non-emergency military family health care
– 10 of 13 provinces / territories have dropped 90 day wait for access to
health insurance
– Op Family Doc Ottawa – 80+ families / military retirees matched with
family physicians to date
– Family medicine forum 2011 – 29 doctors agreed to take military
Families
• Military family mental health
– 33 family liaison officers; 4,084 families served in 2011-12
– “The Minds The Matter” self-help videos; six episodes created
– Studying feasibility of telemedicine in Petawawa
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MFS Initiatives
• Military family special needs
– 8% self reporting special needs
• CF living accommodation
– AFC and DSX endorsed requirement for just under 12,000 military
houses across Canada
– Studying options for service delivery
• Deployment support
– Option development on how best to ensure all deploying members and
their families receive the support they require
• Continuity of education and employment for military families
– Studying feasibility of overseas school with innovative delivery methods
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MFS Initiatives
• Mentor to the National Military Family Council
– 9 specific recommendations made to AFC
• Stakeholder engagement
– Vanier Institute of the Family committed to a 5 year military families in
Canada initiative
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Associate DG − NPP Outreach
• SOT programs / funds attracting significant contributions from
Canadians
– Individual donations of dollars and products / services
– Proceeds from third party events
– Contributions from events / campaigns held by charitable organizations
• e.g.: True Patriot Love, Canada Company and Wounded Warrior
• As number and complexity of events increases
– There are greater demands for DND/CF support
– There is little adherence to policy provisions and
– There are diminishing efforts to align with CF priorities
• Some external organizations competing with internal NPP
“charities”
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Associate DG − Sponsorship
• Opportunity to increase sponsorship of NPP programs, activities
and events, at national and local levels
– Policy is being rewritten
• This policy would see:
– Sponsorship of NPP programs, events and activities, at Base/Wing/Unit
levels to be approved, annually, in advance
– Enhanced oversight of the use of sponsorship for major events / activities
that are ‘not public’ – Army Run, Air Force Run
– Improved visibility and facilitation of sponsors being targeted and
sponsorship arrangements being concluded
– MFRCs being subjected to the policy provisions
– B/W Commanders to be held accountable for NPP sponsorship activities,
with assistance of PSP Managers
– New policy to be introduced for FY 13/14
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CF Appreciation Program
• Program launched in Jun 2011
• Official CF discount program
• Builds and expands on earlier CANEX
Discount Program
• Discounts in eight distinct categories
• International, national & local partners
• Almost 1,000 industry partners
• Working with American counterparts to include discounts on popular
US vacation destinations – Universal Studios, Busch Gardens
• Have issued 30,000 membership cards to date
• e-boutique with tickets to water park and Cineplex
• Two new features coming:
– On-line registration
– Secure Web login to allow special discounts solely available to CF community
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CF R&R Club
• Component of CF Appreciation
Program
• Linked to US Armed Forces
Vacation Club
• Provide access to accommodations
– More than 4,000 resorts, apartments, condos and homes
– Destinations in more than 100 countries
• Offers the opportunity to enjoy vacations at popular
destinations around the world
– Starting at just $369 USD per unit, per week
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Associate DG − CFOne Card
• The CFOne card will be the one card eligible members
need to access CFPFSS Morale and Welfare Services.
• Confirms cardholder is part of the Canadian Forces
Community. “One Community – One Million Strong”
Multi-phased approach
• Phase 1: (Spring 2013) will launch with access to the
CANEX Loyalty Program and CF Appreciation Program
• Future Phases: expanded to include access to PSP
recreation services; administration of Mess fees, access
to clubs and activities, as well as other MW services.
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Enhanced Web Site
• More than 6,000 pages
of content refreshed and
ported to new platform
• More visually-oriented
presentation; less clutter
• Functional search engine
• Navigation by service
rather than by
organizational structure
• Enhanced support for multi-Media content
www.cfpsa.com
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QUESTIONS?
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