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FUNDAMENTALS
OF
COMMUNICATION
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WHAT IS COMMUNICATION?
Communication is a process of sharing and conveying
messages or information from one person to another within
and across channels, contexts, media and cultures. There
is a wide variety of contexts and situation in which
communication can be manifested; it can be face to face
interaction, a phone conversation, a group discussion,
a meeting or interview, a class recitation and many
others.
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NATURE OF COMMUNICATION
1. Communication is a process.
2. Communication occurs between two or more
people (the speaker and the receiver)
3. Communication
can be expressed through
words(verbal), actions (nonverbal) or both at the
same time.
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ELEMENTS OF COMMUNICATION
1. Speaker – the source of the information or message.
2. Message – the information, ideas, or thoughts conveyed by the
speaker in words or in actions.
3. Encoding – the process of converting the message into words,
actions, or other forms that the speaker understands.
4. Channel –the medium or the means, such as personal or nonpersonal, verbal or nonverbal, in which the encoded message is
conveyed.
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ELEMENTS OF COMMUNICATION
5. Decoding – the process of interpreting the encoded message of
the speaker by the receiver.
6. Receiver – the recipient of the message, or someone who
decodes the message.
7. Feedback – the reactions, responses, or information provided by
the receiver.
8. Context – the environment where communication takes place.
9. Barrier – the factors that affect the flow of communication.
MODES OF
COMMUNICATION
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SHANNON-WEAVER MODEL
Known as the mother of all communication
models, the Shannon-Weaver model (1949)
depicts communication as a linear or one-way
process consisting of five elements: a source
(producer of message); a transmitter (encoder
message into signals);a receiver (decoder of
message from the signal); and a destination.
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TRANSACTION MODEL
Unlike the Shannon-Weaver model, which is a one-way
process, the transaction model is a two-way process with the
inclusion of feedback as one element.
There is a collaborative exchange of messages between
communicators with the aim of understanding each other. It
also shows that a barrier, such as noise, may interfere with
the flow of communication.
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FUNCTION OF COMMUNICATION
1.
Control – Communication functions to control behavior.
2.
Social Interaction – Communication allows individuals to interact
with others.
3.
Motivation – Communication motivates or encourages people to
live better.
4.
Emotional Expression – Communication facilities people’s
expression of their feelings and emotions.
5.
Information dissemination – Communication functions to convey
information.