WHAT IS COMMUNICATION? Webster defines communication as a process by which information is exchanged between individuals through a common system of symbols, signs or behavior. Communication is a process of sharing and conveying messages or information from one person to another using different means, medium, context, media, and cultures. NATURE OF COMMUNICATION • 1. Communication is a process. Communication as a process means it is a step by step activity and it is essentially a two-way process that involves the active participation of both the sender and receiver. It is the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else. Communication is a dynamic process which is influenced by the communicator’s mood and thinking. It is a complex process too. By complex process, it means, one message may be interpreted in many ways by different people. In the sample image, a teacher explains a lesson in a class of 20 students. There may also be 20 different understanding of the lesson. That is why there is a need to seek for clarification called feedback. • 2. Communication is much more of an ART than a science. • There is no right or wrong way to communicate – no set of absolute rules to be followed but there are underlying principles to guide us into effective communication. • 3. Communication has a sender and receiver. Communication occurs between two or more people acting as the speaker or the receiver of the message. In other words, it is a two-way process of reaching mutual understanding, in which participants do not only exchange (encode-decode) information, news, ideas and feelings but also create and share meaning. In general, communication is a means of connecting people or places. • 4. Communication is verbal or non-verbal. Communication can be expressed through written or spoken words (verbal) or actions (non-verbal) of both spoken words and nonverbal actions at the same time. Communication is not all about sending or receiving facts in words. It does involve ideas and emotions that are expressed through signs, symbols and gestures • 5. Communication is inevitable • Inevitability means communication is taking place even when someone does not want or intend to communicate. This “does not want to communicate” feeling of someone actually does communicate something. • 6. Communication is irreversible. This means that what you have said can never be unsaid. Irreversibility happens the very minute you click the “OK” button for a comment or post on your social media and that it would be too late to take it back when a lot of people have already reacted, and commented to it. The same thing when you perhaps throw a hurting or offensive word to your enemy because of your anger. • 7. Communication is Unrepeatable. • Unrepeatability means that an act of communication can never be duplicated. We may say the same thing over and over again but the effect of what you said the second or third or fourth time will not be the same as the first time you said it.