Communications Theory

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Key Words for…
Communications Theory
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Information passed/transferred
Transmitting messages
Interpretation
Encoding by the sender– creating message
Decoding by the receiver – creating meaning of that message
Decoder/Receiver/Student controls message – NOT sender
o Applies meaning
Through a Channel – visual, text, auditory, electronic
Noise – interference – can be auditory, but can be ANY distraction
o Language issues, visual clues, non-congruence between spoken word and body
language, rate of delivery, etc
Feedback
Cognitive Load Theory – redundancy, channels
Social Event
Types
o Interpersonal (Public and Private)
o Small Group
o Organizational
o Mass Media
Message structure – grammar, organization, realism, attention
Names
o Seels, Richey, Hoban, Finn, Dale
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