ENGLISH RANGE OF Pork and Beef 1 From pioneer to chain director De Groene Weg was established in 1981, inspired by a commitment to animal welfare and to the environment, but mainly as a result of a wish to make delicious meat products. The organic meat market has now come of age and our products match a lifestyle that appeals to lots of consumers nowadays. This is a development to which De Groene Weg has made a significant contribution and we are now a very well-known name in the organic meat market. De Groene Weg has become a chain partner for both traditional butcheries as well as for supermarkets, foodservice companies and the food-processing industry. Coordinating and optimising the organic beef and pork chain has now become an important aspect. De Groene Weg acts as the chain director, ensuring that all the links in the production chain are optimally connected. And of course, this is based on the principles of respect for people, animals and the environment, and our passion for tasty organic meat. 2 Top of the sustainability pyramid De Groene Weg believes that farm animals should have sufficient space, outdoor air and organic feed to enable them to develop naturally and at their own pace, without making use of artificial fertilisers, chemical pesticides or the preventative administration of medication. This environment is assured by regulations and independent checks and audits. Furthermore, it is De Groene Weg’s ambition to operate at the top of the sustainability pyramid with our organic meat. All these pre-conditions place high requirements on the professionalism of farmers, butchers and their suppliers. Organic farming De Groene Weg has a unique partnership with its suppliers. Since our relationships with our farmers form the basis for our success, De Groene Weg works together intensively with VBV, a collective organisation of Dutch organic pig farmers, focusing on the continuity of the sector in the long term. This collective cooperation has also resulted in additional conditions being formulated to be able to better react to market requirements. Building on a sustainable sales chain together, with the higher costs of production of organic meat being compensated elsewhere in the chain, enables our farmers to work on the well-being of their animals and the sustainable preservation of the landscape on, and around, their farms on a daily basis. Organic meat specialist De Groene Weg is a reliable player in the organic meat chain. This autonomous company has its registered headquarters in Groenlo; in the east of the Netherlands. De Groene Weg specialises in processing and selling organic pork and beef. Range De Groene Weg has an extensive range of beef and pork products. We offer a wide range of meat and processed meat to industrial customers, the retail trade, the food service industry and our franchise butchers. As standard, our products are supplied in the most common cuts. The following pages show our selection of cuts of beef and pork. If you have any special wishes please let us know. We are always happy to help you select those products that best suit your requirements. Please feel free to contact the De Groene Weg Sales Department. You can find our contact details on the back of this brochure. 3 Pork products for our customers We offer our customers: • Halves or pieces of meat: fresh, vacuum or frozen • Standardised meat for processing: fresh or frozen • Cuts, tailored to the customer’s wishes Loin rib Ham, 4D, without fat and deboned (lean) Belly ‘deli’, deboned, square cut Back 190-10 4 A sele c t io n of o ur p ork p roducts Loin, deboned, without chain Belly trimmings, rindless Jowl, rindless, with back fat Shoulder, 4D, deboned, without fat and shank meat (lean) 5 c t io n e l e s A of o ur t s o du c r p k r po Tenderloin, without chain Neck deboned Leg, Hamburg cut Shoulder, Tennis 6 Parma ham Serano ham Lyonnaise cut 7 Beef products for our customers We offer our customers: • Meat pieces: fresh, vacuum or frozen • Matured pieces • Standardised meat for processing: fresh or frozen • Cuts, adjusted to the customer’s wishes Chuck, tender Tenderloin chain off Cube roll 3 ribs 8 S e l e c ti on our ran from g b e e f p e of roducts Flank steak, demembraned (PAD) Feather blade Tail, tip off Knuckle 9 from n o i t c S ele e of g n a r o ur du c t s o r p f bee Striploin, deboned Topside, cap off, demembraned (PAD) Rump heart Rump cap, demembraned (PAD) 10 11 Further information If you would like to have more information about the De Groene Weg range, then please contact us. De Groene Weg B.V. Den Sliem 1 7141 JE Groenlo the Netherlands Postbus 65 7140 AB Groenlo the Netherlands www.dierenbescherming.nl www.eko-keurmerk.nl Phone: Fax: +31 (0)544 47 31 00 +31 (0)544 47 32 90 info@degroeneweg.nl www.degroeneweg.eu www.skal.nl