7940 version 4
28-Jun-16
1 of 5
MANAGE SOCIAL SERVICES
Manage relationships with news media
for social service purposes
level:
5
credit:
3
planned review date:
June 2006
sub-field:
Social Services
purpose:
People credited with this unit standard are able to: identify
and describe the news media; use news media for social
services purposes; and respond to news media requests for
social service facts and opinion.
entry information:
Open.
accreditation option:
Evaluation of documentation and visit by NZQA, industry and
teaching professional in the same field from another
provider.
moderation option:
A centrally established and directed national moderation
system has been set up by Community Support Services ITO
Limited (Careerforce).
special notes:
1
People awarded credit in this unit standard are able to
explain the application of Te Tiriti o Waitangi in the
social services, and are able to apply this competence
to the context of assessment for this unit standard (for
further clarification, please refer to Unit 7927, Explain
the application of Te Tiriti o Waitangi in the social
services).
 New Zealand Qualifications Authority 2016
7940 version 4
28-Jun-16
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MANAGE SOCIAL SERVICES
Manage relationships with news media
for social service purposes
2
Glossary
News media may include but is not limited to: audio,
visual, and written forms of media. Audio forms of
media may include radio advertising, feature
programmes, interviews, news releases, press
conferences, talk back; written forms of media may
include newspaper, magazine, and journal articles,
interviews,
reports,
press
releases,
letters,
advertisements; visual forms of media may include
computer networking, computer presentations, film,
internet,
overhead
projection
transparencies,
photographs, slides, television, and video.
3
Sources of social services information are checked for
confidentiality requirements before a decision is made
to release to the news media. The scope and limits of
confidentiality are defined through criteria established
by legislation, ethical practice, and service provider
guidelines.
Sources of criteria established by
legislation, ethical practice, and service provider
guidelines include but are not limited to: Official
Information Act 1982, Privacy Act 1993, service
provider codes of conduct, codes of practice issued by
the Privacy Commissioner, social service codes of
ethics, and service provider guidelines, protocols, staff
manuals, strategic plans, kawa, or tikanga.
4
People awarded credit in this unit standard show that
their actions are guided and supported by valid theory
for social service practice. Evidence is required of
social service theory that is derived from authoritative
sources, which may include but are not limited to: body
of knowledge related to social service work; cultural
theory; practice research.
 New Zealand Qualifications Authority 2016
7940 version 4
28-Jun-16
3 of 5
MANAGE SOCIAL SERVICES
Manage relationships with news media
for social service purposes
Elements and Performance Criteria
element 1
Identify and describe the news media.
performance criteria
1.1
Strengths and weaknesses of different forms of media are identified and
described according to their value for social services purposes.
1.2
News media are identified and their particular skills and focus are identified and
described according to their value for social services purposes.
Range:
1.3
Presentation requirements are determined for different forms of media
according to their value for social services purposes.
Range:
1.4
evidence is required of presentation requirements for two different
forms of media.
Media releases and press kits are identified and described in terms of their
function, style, and format.
Range:
1.5
news media – journalists; feature writers; audio recorders and
presenters; film and video makers; daily, weekly, national, and
community newspapers; radio and television programmes.
evidence is required in relation to one media release or press kit
for one form of news media.
News media and news media complaints bodies are identified and described in
terms of their objectives and ethical requirements.
Range:
evidence is required of the objectives and ethical requirements for
one form of news media and the corresponding news media
complaint body.
 New Zealand Qualifications Authority 2016
7940 version 4
28-Jun-16
4 of 5
MANAGE SOCIAL SERVICES
Manage relationships with news media
for social service purposes
element 2
Use news media for social services purposes.
performance criteria
2.1
Objectives for the use of news media are identified according to social service
purposes.
2.2
Type(s) of media to be employed is (are) identified according to objectives, the
target audience, and the type of information to be disseminated.
2.3
Information to be disseminated is accurate, concise, topical, relevant to the
objectives, and able to be released according to criteria established by
legislation, ethical practice, and service provider guidelines.
2.4
Style and format of presentation and timing of release match the objectives,
user groups of the social services, and social service codes of ethics.
element 3
Respond to news media requests for social service facts and opinion.
performance criteria
3.1
Objectives of the news media in making requests are identified and evaluated
for social service purposes.
3.2
Co-operation with news media making requests is evaluated according to
objectives, the target audience, and the type of facts and opinion requested
before consent is given.
3.3
Facts and opinion to be provided to news media are accurate, concise, topical,
relevant to objectives, and able to be released according to criteria established
by legislation, ethical practice, and service provider guidelines.
3.4
Style and format of presentation and timing of release are consistent with the
objectives, appropriateness to user groups of the social services, and social
service codes of ethics.
 New Zealand Qualifications Authority 2016
7940 version 4
28-Jun-16
5 of 5
MANAGE SOCIAL SERVICES
Manage relationships with news media
for social service purposes
Comments to:
Careerforce
PO Box 2637
Wellington 6140
Please Note:
Providers must be accredited by the Qualifications Authority
before they can offer programmes of education and training
assessed against unit standards.
Accredited providers assessing against unit standards must
engage with the moderation system that applies to those unit
standards. [Please refer to relevant Plan ref: 0222]
 New Zealand Qualifications Authority 2016