POSITION DESCRIPTION
TITLE:
EXTENDED TITLE:
FLSA STATUS:
Marketing Specialist
Marketing Specialist
Exempt
CATEGORY:
Professional
GRADE:
B
JOB SUMMARY: Responsible for the coordination, development, implementation, monitoring, and
evaluation of assigned marketing projects.
ESSENTIAL FUNCTIONS:
YEARLY
PERCENT OF
TIME
20%
1.
Develop, write, and edit bilingual media press releases in either English or
Spanish and coordinate distribution with all means of media.
2.
Coordinate media events, securing venue, promotion, registration and catering for
special college presentations, awards, press conferences. Prepare media packets to
be in either English or Spanish for events.
15%
3.
Coordinate interviews and story write-up with college departments, constituencies,
and student organizations to be in either English or Spanish.
15%
4.
Follow through with media contacts to ensure publicity of news stories.
15%
5.
Design special advertising, weekly ads, billboards, cinema screens, and
publications to be in either English or Spanish.
15%
6.
Participate in advertising campaign developments to include writing, designing,
and printing material in either English or Spanish.
10%
7.
Support the Marketing Department initiatives in terms of media relations, media
contacts, information dissemination, graphic design, advertising, and printing
material.
5%
8.
Perform other duties as assigned.
5%
REPORTING RELATIONSHIP: Director, Marketing & Community Relations
ESSENTIAL QUALIFICATIONS:
EDUCATION: Bachelor’s degree in related field.
EXPERIENCE: Three (3) years related experience.
Revised: 10/18/08 & 2/17/14
Page 1 of 4
SPECIAL SKILLS AND ABILITIES:
1.
Skills/Abilities:
Excellent skills in writing, editing, proofreading , oral communication and project
management;
Must have experience in research, statistics, data analysis;
Be familiar with APA and MLA writing styles;
Knowledge of all Microsoft Office Software and able to learn and use institutional
software systems;
Excellent organizational skills and attention to detail;
Ability to multi-task and oversee completion of assigned projects and deadlines;
Ability to interact with individuals at all levels of the institution to include faculty
and administration;
Ability to comply with College policies and procedures;
Ability to work in a diverse environment and be sensitive to issues of diversity and
inclusion.
Strong bilingual skills in English and Spanish (when marketing to the Hispanic
population).
2.
Equipment Used: Personal Computer and other equipment associated with an office
environment.
3.
Software Used: A variety of spreadsheet, word-processing, database, e-mail, presentation,
and publication software to include, but limited to, the following: MS Office Suite, Quark
Express 6, Adobe Indesign CS, Adobe Photoshop CS, Adobe Illustrator CS, PreFlight Pro,
Adobe Acrobat, and Macromedia Freehand
PHYSICAL REQUIREMENTS:
The physical demands described here are representative of those that must be met by an employee
to successfully perform the essential functions of this job.
While performing the duties of this Job, the employee is regularly required to talk or hear. The
employee is frequently required to sit and reach with hands and arms. The employee is
occasionally required to stand; walk; use hands to handle or feel and stoop, kneel, crouch, or
crawl. The employee must occasionally lift and/or move up to 10 pounds. Specific vision
abilities required by this job include close vision, distance vision, color vision, peripheral vision,
depth perception and ability to adjust focus.
INTERPERSONAL SKILLS:
Alternative or combined skills in understanding and/or influencing people are important in
achieving job objectives, causing action, understanding others, or changing behavior; and, skills of
persuasiveness or assertiveness, as well as sensitivity to the point of view of others.
WORKING CONDITIONS:
The work environment characteristics described here are representative of those an employee
encounters while performing the essential functions of this job. The noise level in work
environment is usually moderate.
Revised: 10/18/08 & 2/17/14
Page 2 of 4
POSITION TITLE:
Marketing Specialist
PHYSICAL REQUIREMENTS & WORKING CONDITIONS: The physical demands and work
environment factors described below are representative of those that must be met by an employee to
successfully perform the essential functions of this job.
PHYSICAL ACTIVITIES:
None
Stand
Walk
Sit
Use hands to finger, handle or feel
Reach with hands and arms
Climb or balance
Stoop, kneel, crouch, or crawl
Talk
Hear
Taste
Smell
WEIGHT and FORCE
DEMANDS:
Up to 10 pounds
Up to 25 pounds
Up to 50 pounds
Up to 100 pounds
More than 100 pounds
WORK ENVIRONMENT:
Wet or humid conditions(non-weather)
Work near moving mechanical parts
Work in high, precarious places
Fumes or airborne particles
Toxic or caustic chemicals
Outdoor weather conditions
Extreme cold(non-weather)
Extreme hot (non-weather)
Risk of electrical shock
Work with explosives
Risk of radiation
Vibration
Over 2/3
X
X
X
X
X
X
None
Amount of Time
Under 1/3
1/3 to 2/3
X
Over 2/3
X
X
X
X
None
X
X
X
X
X
X
X
X
X
X
X
X
VISION DEMANDS:
No special vision requirements
Close vision (clear vision at 20 inches or less)
Distance vision (Clear vision at 20 feet or more)
Color vision (ability to identify and distinguish colors)
Peripheral vision
Depth perception
Ability to adjust focus
Revised: 10/18/08 & 2/17/14
Amount of Time
Under 1/3
1/3 to 2/3
X
X
X
X
X
Amount of Time
Under 1/3
1/3 to 2/3
Over 2/3
Required
X
X
X
X
X
X
Page 3 of 4
NOISE LEVEL:
Very quiet
Quiet
Moderate
Loud
Very Loud
Exposure Level
X
The intent of this job description is to provide a representative and level of the types of duties and
responsibilities that will be required of positions given this title and shall not be construed as a declaration
of the total of the specific duties and responsibilities of any particular position. Employee may be directed
to perform job-related tasks other than those specifically present in this description.
I certify that I have received a copy of this job description. I have read and understand the duties and
responsibilities of this position.
X
Employee Signature
Revised: 10/18/08 & 2/17/14
Date
Page 4 of 4