Proceedings of 28th International Business Research Conference
8 - 9 September 2014, Novotel Barcelona City Hotel, Barcelona, Spain, ISBN: 978-1-922069-60-3
Regional Core Competence on the Basis of Small Scale
Industries (Ssis): Case of Makassar City, Indonesia
Palmarudi Mappigau1 and Haris Maupa2
The aim of this study is to indentify and determine regional core competence of
Makassar City based on core competence of small scale industries (SSIs) and
formulate the strategy to establish the regional core competence. Key informant, of
two groups of samples (expert and entrepreneurs of SSIs) selected by purposive
sampling method. The Data and information collected using interviews, obevation,
documentation, and two series forum group discussion (first and second fgd). A fivestep analysis is self-employed in this study, namely: matrix ranking, tree diagrams and
expected value (TEV), value chain, the regional core competence, and the SWOT.
The result of the study showed that, the core product of Makassar City is marquisa
juice-Syrup product with its core competence is distinctive aroma and flavor and
medical content. The core competence is generated from the collective learning of
farmers and entrepreneurs for a long time so difficult imitated by other regions, having
potential access to various market, can be developed to new products or services, and
giving social economy benefit. The priorities of selected strategy are strengthening
entrepreneurial capital, building an effective supply chain coloboration, and developing
network cooperation with universities. This study will contribute to the theory of core
competence and regional development and also offer practical implications for policy
makers to create incentives for promoting competitiveness of SSIs in a region.
Key words: core competence, regional core competence, superior product, small scale
industries, makassar city
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1
2
The Dapartment of Agribusines, Post Graduate Study Programs, Hasanuddin University, Makassar, Indonesia
The Department of Management, Faculty of Economic and Business, Hasanuddin University, Makassar, Indonesia