AdJuggler® Digital Advertising Platform v.8.0
Are You Managing Guaranteed Campaigns, Real-Time Bidding
Sources, In-App Mobile, and Video – In One Platform?
With AdJuggler® version 8, publishers and networks
can manage display, mobile web and applications
on smartphones and tablets, and VAST video
inventory in the same workflow, either as separate
campaigns or as integrated flights. We now offer
IAB/MRAID-compliant SDKs for your mobile
applications, as well as hyper-local GPS targeting.
In this platform release, our Exchange Media
Program (EMP) expands its ability to monetize
inventory via RTB sources by tapping into
additional media sources for display, mobile, and
video. By integrating media sources and formats,
AdJuggler provides the transparency required by
media experts to maximize yield, fill, and advertiser
value.
Enterprise Ad Management With Integrated Monetization
Reduce Technology Costs & Complexity.
in one common workflow.
No need for multiple, specialty ad servers. Traffic display, mobile, and video
Expose A Real-Time Media Kit for Higher CPMs.
target them for higher CPMs.
Provide advertisers with granular segmentation about users and
Access RTB Channels To Monetization Users at Higher Yields.
yield, while controlling floors and advertiser exclusions.
Configure our Exchange Media Program to improve
Accurately Forecast Revenue & Capacity to Better Reflect Your Unique Business.
multiple targeting segments, while also reflecting unique media events.
Forecast inventory across
Recommend the Right Price, Right Product at the Right Time. Utilize real-time interactive media planning, so sales
teams can sell the most profitable inventory at the best price.
Leverage Both Automated & Manual Pacing Controls.
and waterfall techniques to ensure profitable delivery.
Utilize our automated algorithms, manual pacing controls,
Configure Multi-Tiered Fee Structures To Manage Margins. Manage and forecast buy-side and sell-side fee structures
– fixed, revenue share, hybrids, and caps.
Increase Transparency with Self-Service Portals for Advertisers and Publishers.
basic trafficking - to specific advertisers, media sources, and publishers.
Custom-Brand AdJuggler for Your Business.
component within your overall technology stack.
Extend your reporting – and
Custom-brand AdJuggler for your unique business model or as a
© 2008-2013 AdJuggler, Inc. | Contact AdJuggler at www.adjuggler.com | (888) 358-3400
Selected Features of AdJuggler® v.8.0
Targeting
Monetization
Frequency, click capping, post-click tracking
EMP real-time-bidding (RTB)
Geotargeting from country to zip
Multiple RTB source competition
Cookie targeting & retargeting
Manual SOV weighting
Boolean keyword targeting
CPM, CPC, and CPA pricing
Browser, line speed, and OS
Predictive eCPM optimization
Mobile handset, carrier, and OS
Optimization at channel, spot
Hyper local mobile geo-targeting (GPS)
Advertiser & category exclusions
Rich Media, Video, Mobile Support
Security & Workflow
Flash video & expandable content
Real-time ‘tear sheet’ display
VAST 1.0/2.0 support + Brightcove support
Role-based authority control & logs
Integrated display, video, & mobile
Multi-client security & 3rd-party access
Companion ad campaigns
Global blacklisting and EU privacy (AdChoices)
Email templates, mirroring, roadblocks
Workflow management & approval
In-app support for iOS and Android; SDKs
Custom HTML & rich media templates
Reporting & Analysis
Platform & Tools
Ad hoc querying and reporting
Real-time processing & reporting
Inventory forecasting
Brand and malware protection
Graphical dashboard
Global blacklisting and EU privacy (AdChoices)
Email and batch reporting
Global CDN
Excel, CSV, HTML, and PDF formats
Extensible API
Invoice exporting to financial system
IAB certified; MRAID/ORMMA compliant SDKs
AdJuggler® enables publishers and networks to source and manage all media
through one, integrated platform that maximizes yield based on the value
and preferences of each unique user.
Toll-free: 888.358.3400
Worldwide: +1.703.914.9700
5440 Cherokee Avenue, Suite 100
Alexandria, VA 22312-2374 USA
sales@adjuggler.com
© 2008-2013 AdJuggler, Inc. | Contact AdJuggler at www.adjuggler.com | (888) 358-3400