AdJuggler® Exchange Media Program (EMP)
Does Your Ad Management Solution Maximize The Value of
Your Audience?
With AdJuggler® version 8, the Exchange Media
Program (EMP) offers more real-time bidding (RTB)
sources, and monetization of in-stream video and
mobile applications along with our traditional
display inventory. We’ve added more intelligence:
EMP manages yield by considering the unique
attributes of media buyers, site quality, and insights
about the user. AdJuggler’s Exchange Media
Program accelerates, automates, and simplifies
access to RTB and traditional campaign sources,
enabling publishers and networks to manage
unsold (and undersold) inventory without having
to invest in new technologies, multiple vendors, or
numerous media contracts.
EMP. Turnkey Monetization Across Display, Mobile, Video.
More Sources Means More Price Competition.
app mobile, and video.
Access to 30+ RTB and quality network traffic sources for display, in-
Audience Buying Drives Higher CPMs. RTB targeting pays you more for your most valuable segments and users.
Upsell Premium Campaigns.
exchanges price better.
Bid users via EMP, even when you have guaranteed campaigns, and upsell users if the
Lower Media Fees. AdJuggler offers the highest revenue-share in the industry for publishers and ad networks.
Guaranteed Payment. We finalize invoices within 15 days of the activity month and guarantee payment in 60 days or less.
Eliminate Channel Conflict. Maintain control of floor prices and advertiser filters, so that EMP doesn’t conflict with your
direct sales team and direct advertiser relationships.
Brand Safe.
AdJuggler’s integrated filtering and flexible blocking eliminate inappropriate content and unsuitable
advertisers from showing up on your sites.
Daily Reporting. No need to review and consolidate reporting from multiple demand sources.
all EMP sources – all within AdJuggler.
Get daily reporting from
Single Contract.
Consolidate and manage multiple media sources, payment cycles, and contracts through a single
master contract with no long-term commitment.
© 2008-2013 AdJuggler, Inc. | Contact AdJuggler at www.adjuggler.com | (888) 358-3400
Selected Features of AdJuggler® v.8.0
Targeting
Monetization
Frequency, click capping, post-click tracking
EMP real-time-bidding (RTB)
Geotargeting from country to zip
Multiple RTB source competition
Cookie targeting & retargeting
Manual SOV weighting
Boolean keyword targeting
CPM, CPC, and CPA pricing
Browser, line speed, and OS
Predictive eCPM optimization
Mobile handset, carrier, and OS
Optimization at channel, spot
Hyper local mobile geo-targeting (GPS)
Advertiser & category exclusions
Rich Media, Video, Mobile Support
Security & Workflow
Flash video & expandable content
Real-time ‘tear sheet’ display
VAST 1.0/2.0 support + Brightcove support
Role-based authority control & logs
Integrated display, video, & mobile
Multi-client security & 3rd-party access
Companion ad campaigns
Global blacklisting and EU privacy (AdChoices)
Email templates, mirroring, roadblocks
Workflow management & approval
In-app support for iOS and Android; SDKs
Custom HTML & rich media templates
Reporting & Analysis
Platform & Tools
Ad hoc querying and reporting
Real-time processing & reporting
Inventory forecasting
Brand and malware protection
Graphical dashboard
Global blacklisting and EU privacy (AdChoices)
Email and batch reporting
Global CDN
Excel, CSV, HTML, and PDF formats
Extensible API
Invoice exporting to financial system
IAB certified; MRAID/ORMMA compliant SDKs
AdJuggler® enables publishers and networks to source and manage all media
through one, integrated platform that maximizes yield based on the value
and preferences of each unique user.
Toll-free: 888.358.3400
Worldwide: +1.703.914.9700
5440 Cherokee Avenue, Suite 100
Alexandria, VA 22312-2374 USA
sales@adjuggler.com
© 2008-2013 AdJuggler, Inc. | Contact AdJuggler at www.adjuggler.com | (888) 358-3400