Business Idea Form
Please complete this form by giving a brief answer to each question, as it provides key information about
your business idea required by the Student Business Advisors (SBA’s) to review and discuss your concept.
Mandatory questions **
About You
Name
University
Student number
Course name and year of graduation
Faculty name
Email address
Contact telephone number
Status (please mark with an ‘X’ or tick as appropriate)
Undergraduate student
Postgraduate taught student
Postgraduate research student
Alumnus / Alumna
Visa required
Staff
None of the above
Business problem
What problem is your business aiming to solve?
Idea and Progress
How does your product or service solve the problem described? How far have you taken your idea?
Guidance needed
What do you hope to gain from meeting with an SBA?
Further Information
If you have advanced your business beyond the initial idea stage and have conducted research, designed a
prototype or even registered and started trading, please fill in this section. This information will allow the
SBA team to understand your idea in order to better help you.
Even if your business is at a very early stage, filling in this section will be useful in developing your idea.
Business details (complete if applicable)
Company Name
Date Registered
Target market
Who are your target customers? How big is your market? Who are your competitors? What is your USP?
Generating demand
How are you going to generate demand for your product or service?
Business model
Please describe how you intend to price and distribute your product or service
Team
Are you working alone or as part of a team? If the latter, please describe the roles of the various team
members?
Funding and resource requirements
How will your venture be funded? How much funding do you need? What else do you need to get your
business established?
Data Protection: By submitting this form, you consent to the UCL holding and processing your data for the purposes
of assisting in the development of your business idea. Unless you have told us otherwise, we will also put your
details in our contacts list. This data will be held and processed in accordance with the Data Protection Act 1998 and
will not be retained for any longer than is necessary.
FOR OFFICE USE ONLY
Meeting
Date
& SBA
ACTION
BUSINESS ADVISOR NOTES / NEXT STEPS