Ch. 6: The Media Connor Downes Danny Long People, Gov’t, CommunicaAons • Media reﬂects and shapes public opinion • Mass Media‐ – Print Media – Broadcast Media Development of Mass Media • • • • • Newspaper Magazines Radio TV Internet Private Ownership of the Media • Thought Police in Totalitarian naAons • Consequences – Newsworthiness – Market‐Driven Journalism – Infotainment THE FOX EFFECT We’ll Do It Live. Bold Statements in ReporAng aUer 9/11 and in the Iraq War RaAngs improve greatly Other Cable News StaAons (MSNBC) follow suit Government RegulaAon of the Media • FCC created in 1934 – “To serve the public interest, convenience and necessity” TelecommunicaAons Act of 1996 RegulaAon of Content Not Allowed FuncAons of Mass Media for the PoliAcal System • ReporAng The News – White House – C‐SPAN InterpreAng and PresenAng the News Gatekeepers Horse Race Journalism Media Event Television Hypothesis Fairness Doctrine • Fairness Doctrine – Equal OpportuniAes – Reasonable Access FuncAons ConAnued • Inﬂuencing Public Opinion • Seang the PoliAcal Agenda • Socializing the CiAzenry EvaluaAng the Media in Gov’t • Bias • Eﬀects on Freedom, Order, and Equality • ContribuAons to Democracy – Watchdog Journalism Discussion QuesAons • Is the media important? • Does the media sway your poliAcal opinions? • Can the media be fair and balanced?