SPORTS AND ENTERTAINMENT MARKETING
MRS. BUSHEY
CHAPTER 6
THE MARKETING GAME PLAN
6-2
ENTERTAINMENT AND SPORTS STRATEGIES
Page 152
NAME
Please underline your answers.
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What is a marketing plan?
Once the tactics are determined,
Raw data are the
Raw data is not of much use until
What is interpretation?
Gathering an adequate amount of data and then transforming it into useable forms,
What is applied research?
The marketing concept focuses on
Peter Drucker defines marketing as
Peter Drucker’s statement emphasizes the need to carefully learn
What are touchpoints?
Touchpoints include
Sports teams without fans
What four things is a challenge for all teams?
Answer questions 1 & 2 on page 157