COMMUNICATING THE DESIGN
5 Communication Principles
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Peter Drucker
• Communication is perception
• “Communication is what is understood.”
• Communication is expectation
• People tend to hear what they want to hear, and they
block out the unfamiliar or threatening.
• Communication is inevitable
• You cannot not communicate.
5 Communication Principles - Peter Drucker
(cont’d)
• Communication makes demands
• Time, attention, understanding, support, insight,
information, and/or money.
• Communication and information are
different and opposite yet
interdependent
The essence of communication
“ A communicator sends
a message to an audience
provoking a response.”
The Nature of Communication
• Flow of information from one mind to
another
• Any communication system is less
than perfect.
– Semantic Noise
– Psychological noise
Source
Encoding
Feedback
Receiver
Message
Channel
Message
Decoding
Basic Element of Communication
System
The Design Notebook
• To Keep all record of the product
development Help to explain the result
• Some good roles
– Index
– Entries for every work. Favorable and
unfavorable
– Original form (strip charts, oscilloscope,
photomicrographs)
– References included
Writing the Technical Report
• Organization of
reports:
– Memorandum reports
– Formal technical repors
– Technical papers
• Step in writing reports
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Plan the writing
Outline the report
Write
Edit
Rewrite
• Mechanics of Writing:
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Title
Basic Idea
Whole vs Part
Important Info
Headings
Fact vs Opinion
Paragraph Structure
Sentence Length
Pronouns
Tense
Spelling & punctuation
Appendix, tables, &
figures
Visual Aids
• Very helping in make the meeting
effective.
• The 3 most commons: handouts,
power points, and short film